1. Goal Menu: your path to successSocialConcierge
TIER GOAL DESCRIPTION HOW YOU CAN HELP SIGNS OF SUCCESS POSTS
1st Page Growth
Grow page “likes” as the foundation for a solid
social media presence.
• Provide an email list of customers
• tell everyone you know to "like" the page
• Be patient! results can take time.
Increase in page likes. Exact numbers can vary
based on the size of your target market.
3 per week
2nd
Website Traffic
Direct potential customers to your website for
conversion to sales or leads, or promotion of
website content.
• Install analytics on website to show referral
traffic from social media
• Ask customers if they've seen the business
on Social Media
Clicks to website. Can be tracked via FB ad
analytics and/or customer website analytics.
3 per week
Brand Awareness
Introduce as many potential customers as
possible to the business to strengthen the
brands place in it's market and customers
minds.
• Ask customers if they've seen the business
on Social Media
Post and ad impressions/reach show how
many people saw the message and were
introduced to the brand.
3 per week
Increase
Credibility
Prove that the business is the foremost expert
in it's field to strengthen relationships with
existing customers, and enhances word-of-
mouth or referral traffic.
• Supply team with current, interesting and
informative information
• Ask customers if they've seen the business
on Social Media
Organic and Viral reach will show how many
people see the posts as a result of Fan
interactions. Likes, clicks or ad impressions are
secondary success metrics.
5 per week
App Downloads
Get a target market to download and use your
mobile app
• Track app downloads via social media
App downloads and ad click throughs will give
the best sense of success.
2 per week
Promote an Event
Drive awaremenss and/or registrations for a
specific event.
• Provide event info and content
• Track registrations
• Ask attendees if they've seen the business or
event on social media
Registration numbers, reach for ads and clicks
to website all give a sense as to how many
people learned about the event, and decided
to attend.
3 per week
3rd
Build a
Community
Create a place for people to interact with the
business and each other around your industry
to prove you are an industry leader and
generate significant word-of-mouth traffic.
• Be active - engage with fans, answer
questions posed in posts and respond to as
many comments as possible
• Tell offline customers about the community
Overall engagement, followed by organic and
viral reach are all signs that people are
communicating on the page and growing a
community.
3 per week
Brick & Mortar
Customers
Encourage existing and new customers to
come into your location to purchase your
goods or services.
• Offer something compelling that will make
customers act
• Report back to your team with feedback/
redemption results
Store sales and/or coupon/offer redemptions 3 per week
Referral
Customers
Encourage existing customers to recommend
your business to their networks.
• Ask customers if they've seen the business
on Social Media and to tell their friends about
your social media presence
Viral reach and post shares are a sign that fans
are sharing content with their friends.
3 per week
Social media can accomplish many amazing things when science, experience and tools are combined. Below is a list of the specific goals your team can accomplish, and the
order in which they happen. Before setting a goal, we must have accomplished at least one goal in the tier prior to ensure we have the right foundation.