NextBee Media

LOYALTY PROGRAMS: DO’s and DON’T s
L
O
Y
A
L
T
Y
P
R
O
G
R
A
M
S
Give away
instant reward
on sign-up

Offer shortterm achievable
rewards

Encourage users
in lower tiers to
level up
Reward
desirable
customer
behaviour
Gather
Data on
Consumers

Increase
sales during
lull periods

Gain
traction for
new
pr...
Measure the
effectiveness
of the
Program

Identify
customer
preferences
and habits

Differentiate
customers
based on their...
Make your
program
fun and
engaging

Keep user
updated on
progress
and next
milestone

Recognize
and reward
highscorers
Make it

Spread the word
on social media

Recognize your
patrons over social
media

Award points for
shares, check-ins,
br...
Excite Your Employees

Incentivize signing up
customers – Reward top
performers each week
Train employees on the
program a...
L
O
Y
A
L
T
Y
P
R
O
G
R
A
M
S
DON’T COMPLICATE IT

Make
redeeming
easy
Keep the
points high
to
encourage
earning

Keep a
simple
points
system
Don’t Stay Silent

Regularly update
users about the
program

Get feedback
and improve

Take care NOT
to OverCommunicate or...
DON’T CHOOSE REWARDS FOR YOUR CUSTOMER

Offer choices on
how to redeem
points

Partner with
related businesses
to offer a ...
Don’t Reward for the Sake of Rewarding
Always keep cost and returns balanced
Give away rewards that benefit the
business a...
DON’T COMPROMISE ON PRIVACY

Don't
sell/share
customer
data

Protect
customer
data at all
costs

Trust lost
once, is
lost
...
Don’t Mislead

Don't make
promises you
can’t fulfil
Be clear, on all
communications

Avoid fine
print as
much as
possible
THANK YOU!
www.nextbee.com
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Do and Don'ts for a Successful Loyalty Program

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Best Practices for a Successful Loyalty Program and the pitfalls to avoid. This presentation will help make your loyalty program a whole lot better!

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Do and Don'ts for a Successful Loyalty Program

  1. 1. NextBee Media LOYALTY PROGRAMS: DO’s and DON’T s
  2. 2. L O Y A L T Y P R O G R A M S
  3. 3. Give away instant reward on sign-up Offer shortterm achievable rewards Encourage users in lower tiers to level up
  4. 4. Reward desirable customer behaviour Gather Data on Consumers Increase sales during lull periods Gain traction for new products & services
  5. 5. Measure the effectiveness of the Program Identify customer preferences and habits Differentiate customers based on their characteristics. Design program accordingly.
  6. 6. Make your program fun and engaging Keep user updated on progress and next milestone Recognize and reward highscorers
  7. 7. Make it Spread the word on social media Recognize your patrons over social media Award points for shares, check-ins, brand mentions etc. Give exclusive privileges and VIP offers for members
  8. 8. Excite Your Employees Incentivize signing up customers – Reward top performers each week Train employees on the program and encourage them to speak to customers Enrol all employees in the program
  9. 9. L O Y A L T Y P R O G R A M S
  10. 10. DON’T COMPLICATE IT Make redeeming easy Keep the points high to encourage earning Keep a simple points system
  11. 11. Don’t Stay Silent Regularly update users about the program Get feedback and improve Take care NOT to OverCommunicate or Spam Open up Communicate
  12. 12. DON’T CHOOSE REWARDS FOR YOUR CUSTOMER Offer choices on how to redeem points Partner with related businesses to offer a wider pool of rewards Always give the option to avail discount of equivalent dollars on purchases
  13. 13. Don’t Reward for the Sake of Rewarding Always keep cost and returns balanced Give away rewards that benefit the business and the customer Reward only desirable customer behaviour
  14. 14. DON’T COMPROMISE ON PRIVACY Don't sell/share customer data Protect customer data at all costs Trust lost once, is lost forever
  15. 15. Don’t Mislead Don't make promises you can’t fulfil Be clear, on all communications Avoid fine print as much as possible
  16. 16. THANK YOU! www.nextbee.com

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