Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media. Get Details at: http://bit.ly/rheemgetsocial Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial

1. The Social Media
Advantage
Jon Price
Business Development
720.331.1100 @jprice
jonp@mta360.com

2. Social Media
What to expect
• The Market
• The Overlooked Prospect
• Unique Approach: Your Advantage
• Examples, Who & How
• Next Steps

3. Social Media
Over 1.2 Billion People
Using social media to
• talk with friends
• connect to co-workers
• chat with family
• share everything

4. Social Media
How much talking?
Every minute that passes
100,000 new tweets
500,000 Facebook posts
60 hours of video uploaded

5. Social Media
Who cares? It’s just noise, right?
• Markets are conversations
• Your market generates mountains of data
• What, where, when and how they need
• Who’s listening and acting on it instantly?

6. Social Media
What’s ahead?
• Completely unique, nobody else
• Stop guessing who might need you when
• Avoid waste of broad-based advertising
• Eliminate the game of market timing

7. Social Media
How is this different or unique?
Marketing: broadcasting the loudest message at
a potential customer - based on time, location, etc.
• Listen for a customer in need
• Connect with that one customer
• Offer to help that customer

8. Social Media
How does this all work?
The 6 C’s of Social
1. Capture
2. Connect
3. Compel
4. Convert
5. Close
6. Cultivate, Cultivate, Cultivate

9. Social Media

10. Social Media
Connect
She instantly
receives your
message containing
a link…

11. Social Media
Compel
Link to a compelling
offer
Designed to capture
contact info in return

12. Social Media
Convert
She’s presented with
her coupon offer
We hand her contact
information to you
(or use our call center)
Schedule appointment

13. Social Media
Close
• You contact her as quickly as possible
• You arrive, she’s still shocked that someone was
listening & offered help
• You put competition at a huge time disadvantage
Why?
• She was already 50% more likely to tell her friends
about this experience, but now 70 - 80%
• She has friends and 97% are likely to use providers
based on the recommendation of a friend
• Sets the stage for your referral incentives

14. Social Media
Within one week
after the sale, she
receives an enticing
offer to refer friends.
Cultivate

15. Social Media
When she clicks to
redeem her gift card
Presented a form that
captures referral
information, provides
her gift and thanks her
We move her referrals
into your lead system to
develop the new
opportunities as well
Cultivate

16. Social Media
If she doesn’t Refer a
Friend within a week
We send her a follow
up “last chance”
reminder message.
Cultivate

17. Social Media
Why Cultivate, Cultivate, Cultivate?
• Social Media is about sharing, friends and referrals
• We target influential Socializers who can give you
exposure to hundreds or thousands
• The full lifetime value of the first customer is
compounded by the friends they refer

18. Social Media
Buy a seed, cultivate a forest

19. Social Media
Facebook Contests

20. Social Media
Hometown Heating & Cooling
Hometown Heating & Cooling
Facebook Results

21. Social Media
eBooks, e-Newsletters and Blogs

22. Social Media
Your Role
• Promptly follow up on leads
• Close business
• Deliver your promise
We scan 3.2 million conversations per minute to identify prospects
We locate where she is and what she is looking for
We analyze and profile the type of buyer she is
We then connect to her on your behalf with a matching offer format

23. Social Media
What we’ll do
• Mine and analyze social networks for you 24/7
• Uncover your best prospects & opportunities
• Connect with 50/mo - option to add more
• Write and host 20 blog posts/mo of 300 words
• Design & produce 3,000 word e-books
• Create and send a monthly email newsletter
• Develop and post your Facebook promos
• Generate all creative for the campaigns
• Build and host all custom landing pages
• Implement a world class referral system
• Deliver the data for prospects and referrals

24. Social Media
Big indirect benefits
Spending time or money on
search engine optimization?
Our campaigns and content
easily secure top ranking
Cost per lead is a fraction of mail,
email, PPC, etc. with consistently
higher quality and conversion
rates - Shift funds to high yield
Brand Reputation Management is
already built in
Establish yourselves as an industry
thought leader with the vision to
actually monetize social
In 6 months, competitors will have
no mathematic way to overcome
your positioning and leadership

25. Social Media
Summing it up
• Follow up on our leads
• Close business
• Deliver your promise

26. Social Media
Next steps:
Not a fit?
I’d love to hear why! Please email me at jonp@mta360.com.
Intrigued?
We’d love to help you get started today, before the available options
in your market are gone!
Please visit the form link to express your interest and take advantage
of volume pricing benefits.
Thank you! Jon Price
Business Development
http://bit.ly/HoD1au 720.331.1100 jonp@mta360.com