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Social media strategies for dr. pfahl class, 8 13

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Social media strategies for dr. pfahl class, 8 13

  1. 1. $ocial Media & $ports: Monetizing for Sponsorship By Jackie Reau, Game Day Communications Social Media Strategies By Jackie Reau, Game Day Communications
  2. 2. About Game Day Communications •Founded in 2002 by former ESPN Anchor Betsy Ross and Jackie Reau as a sports & entertainment communications firm •Capabilities include: strategic communications, media relations, event marketing, social media strategies and sports fan research •Clients include: Akron Marathon, Cincinnati Ballet, Cincinnati Flying Pig Marathon, LPGA, University of Cincinnati, Western & Southern Open, among others Social Media Strategies
  3. 3. Create Your Social Media Strategic Plan •Create your social media strategic plan and editorial schedule so it aligns with your business goals, i.e. # of tickets sold, dollars raised for charity •Elements of the plan may include: •Objective •Target audience(s) •Key messages •Keywords to tag content •Timeline of activity by platform (weekly, monthly) •What content you will share on Facebook, Twitter, YouTube, etc. •When you will launch or update your smart phone application •Monthly or quarterly scorecard to chart your growth on all platforms Social Media Strategies
  4. 4. Social Media Strategies
  5. 5. Determine Your Social Media Network Value and Influence •Conduct a chart analysis with other events/organizations within your competitive set, reviewing #s of Facebook Fans, Twitter Followers, YouTube views, smart phone applications and additional social media efforts •Can also use Klout score (measures influence) and/or proprietary software Social Media Strategies
  6. 6. http://mlb.mlb.com/news/article.jsp? ymd=20130618&content_id=51052970&vkey=news_mlb&c_id=mlb Social Media Strategies
  7. 7. MLB Fan Cave •Social media for sponsorship activation •Sports + Entertainment Platform to engage new fans who might not be avid baseball fans Social Media Strategies
  8. 8. NCAA & Social Media Leads to Increased Fan Engagement •Which of these DI NCAA Championships are financially viable? •Does social media help? More importantly, can it? Social Media Strategies
  9. 9. NCAA Wrestling & Social Media •Thoughts for increasing engagement: LiveStream.com matches on a regular day so fans learn of consistency to watch, create a YouTube channel to aid in SEO, add Facebook apps (LiveStream, YouTube, Instagram) Social Media Strategies
  10. 10. Create a New Customer Service Channel for Your Sports Team/Organization •Create a “concierge” approach during high profile times to answer questions, concerns via social media •Create a Social Media Command Center to capture/share immediate, behind-scenes content •Use social media platforms to conduct fan and sponsor research Social Media Strategies
  11. 11. Would you have responded? Social Media Strategies
  12. 12. Photo Gamification: I was there and I want to win a prize! Social Media Strategies
  13. 13. $ocial Media & $ports: Monetizing for Sponsorship By Jackie Reau, Game Day Communications Social Media Strategies By Jackie Reau, Game Day Communications jreau@gamedaypr.com

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