Split Testing Software
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Split testing software allows users to simultaneously test multiple versions of webpages to determine the highest performing page. It allows changes to graphics, content, and layout to test factors like banners, colors, prices and images. The software automatically selects the best performing test page and is easy to install and use, with costs around $100 and some free options available online. Additional complementary tools include ROI tracking, Google AdWords, web analytics and SEO tools.
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Split Testing Software
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look split testing software , the cost and skills required, Usage details, along with the selection checklist, tips and additional tools.
- Overview of Split testing software Split testing software allows users to test a number of webpages at the same time, and automatically choose the best performing one. With split testing programs, you can change images, button locations, content, or the entire layout of the site, by creating separate pages which show continually to different visitors and record the data.
- Cost and skills required This software is relatively cheap, and should run around $100. Split testing software is easy to use for those webmasters who have some higher skills. Some advertising programs offer free testing software to their clients, and many free tools can be found online as well.
- Usage details Split testing software allows you to try out many different changes to their website, such as changes in graphics, addition or subtraction of bullet points, logo, font, content changes. It also automatically tests as many different versions of a webpage as you decide to create.
- Checklist before selection It is important to check before selecting whether the split testing software contains the following features :- Tests banners, colors, prices, images, headlines, Tests across programs such as Flash, Quicktime, and audio, Tests without changing search engine ranking, Tests multiple pages simultaneously, User-friendly, Automatically displays highest converting test page, Tests multiple websites, Free lifetime upgrades, Easy installation, and Ability to geo-target and geo-segment users.
- Tips Many advertising and marketing companies, such as Google, offer split testing tools will help you to get a general idea before moving on to more serious programs. You can use split testing to test different sales models, such as adding or removing steps, or trying to cross sell or upsell customers.
- Additional tools to consider Some additional tools to consider along with split testing software are :- ROI tracking software, Google AdWords, Web Analytics, SEO tools, and Marketing calculators.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.