SlideShare a Scribd company logo
1 of 2
B2G Social Marketing Tactics
If you sell professional services to government agencies, you know that it is
increasingly tough to reach decision makers. Can social marketing really
increase your reach?
Yes, it can, if your campaigns are integrated and properly executed.
Join Debbie DeChambeau and Karla Williams on March 21, 2014 from 10 – 1 in
Tysons Corner to learn social marketing tactics designed for professional
services firms.
Here’s what we’ll cover:
1. Basics social marketing tactics and how each one can help you grow your
business
2. Selecting the right tools to create demand, gather data, nurture and close
leads
3. Ways to become a content distribution machine that positions your
services as solutions that solve problems and deliver results
After attending this session you will have answers to the following questions?
What exactly is social marketing (hint: it’s much more than you think)
How do I build and maintain an email list
Which social channels deliver the best results
How to build leads with free webinars and virtual events
Using social to conduct targeted market research
Which is more effective – social media or email?
How to register: DEB – can you fill this in?
Location: Interactive Technologies Group
7926 Jones Branch Drive, Suite 1020
McLean, VA 22102
Sponsored by:
:
Your presenters:
Read Karla’s bio: http://karlalynnwilliams.net/bio/karlas-bio/
Read Debbie’s bio: http://www.linkedin.com/in/debbiedechambeau
B2 g social marketing tactics march 21

More Related Content

What's hot

Social Media Management
Social Media ManagementSocial Media Management
Social Media Managementsalbrecht
 
Social Conversations
Social ConversationsSocial Conversations
Social ConversationsDavid Duncan
 
Employee Social Advoacy Program
Employee Social Advoacy ProgramEmployee Social Advoacy Program
Employee Social Advoacy ProgramOktopost
 
Social CRM Strategies for Nonprofits
Social CRM Strategies for NonprofitsSocial CRM Strategies for Nonprofits
Social CRM Strategies for NonprofitsKatie Hurst
 
Social Selling Webinar
Social Selling WebinarSocial Selling Webinar
Social Selling WebinarLinkedIn
 
LinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Sales Solutions
 
Social management services choose wisely
Social management services  choose wiselySocial management services  choose wisely
Social management services choose wiselyBlack Box Social Media
 
Networking to Non-Profit Success
Networking to Non-Profit SuccessNetworking to Non-Profit Success
Networking to Non-Profit Successzonaspidey
 
Social Selling Final PPt
Social Selling Final PPtSocial Selling Final PPt
Social Selling Final PPtSanthosh Prasad
 
SPECK Media Start The Conversation
SPECK Media Start The ConversationSPECK Media Start The Conversation
SPECK Media Start The ConversationMichael J Lis
 
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
 
Social media myths
Social media mythsSocial media myths
Social media mythsMPiRe
 
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...Sue Ginsburg
 
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSocial Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSustainly
 
Social media in small business 2013
Social media in small business 2013Social media in small business 2013
Social media in small business 2013Nukis Online
 
Social CRM - Presented by Brent Leary
Social CRM - Presented by Brent LearySocial CRM - Presented by Brent Leary
Social CRM - Presented by Brent LearySCORE Atlanta
 
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferenceSocial and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferencePardot
 
Conducting A Strategic Portfolio Review
Conducting A Strategic Portfolio ReviewConducting A Strategic Portfolio Review
Conducting A Strategic Portfolio ReviewBloomerang
 

What's hot (20)

Social Media Management
Social Media ManagementSocial Media Management
Social Media Management
 
Social Conversations
Social ConversationsSocial Conversations
Social Conversations
 
Employee Social Advoacy Program
Employee Social Advoacy ProgramEmployee Social Advoacy Program
Employee Social Advoacy Program
 
Social CRM Strategies for Nonprofits
Social CRM Strategies for NonprofitsSocial CRM Strategies for Nonprofits
Social CRM Strategies for Nonprofits
 
Social Selling Webinar
Social Selling WebinarSocial Selling Webinar
Social Selling Webinar
 
LinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - Seattle
 
Why social media?
Why social media?Why social media?
Why social media?
 
How To Sell Social Media
How To Sell Social MediaHow To Sell Social Media
How To Sell Social Media
 
Social management services choose wisely
Social management services  choose wiselySocial management services  choose wisely
Social management services choose wisely
 
Networking to Non-Profit Success
Networking to Non-Profit SuccessNetworking to Non-Profit Success
Networking to Non-Profit Success
 
Social Selling Final PPt
Social Selling Final PPtSocial Selling Final PPt
Social Selling Final PPt
 
SPECK Media Start The Conversation
SPECK Media Start The ConversationSPECK Media Start The Conversation
SPECK Media Start The Conversation
 
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...
 
Social media myths
Social media mythsSocial media myths
Social media myths
 
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
 
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSocial Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
 
Social media in small business 2013
Social media in small business 2013Social media in small business 2013
Social media in small business 2013
 
Social CRM - Presented by Brent Leary
Social CRM - Presented by Brent LearySocial CRM - Presented by Brent Leary
Social CRM - Presented by Brent Leary
 
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferenceSocial and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
 
Conducting A Strategic Portfolio Review
Conducting A Strategic Portfolio ReviewConducting A Strategic Portfolio Review
Conducting A Strategic Portfolio Review
 

Similar to B2 g social marketing tactics march 21

What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/Einav Laviv
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media SolutionsAriel Dagan
 
[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy
[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy
[Guide] 7 Steps to Create a Winning Social Media Marketing StrategyMohamed Mahdy
 
Fundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdfFundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdfrepallegiddaiah
 
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
 
The Social Media ROI Playbook
The Social Media ROI PlaybookThe Social Media ROI Playbook
The Social Media ROI PlaybookSocial Samosa
 
Marki Lemons Ryhal 2014 Linkedin Profile
Marki Lemons Ryhal 2014 Linkedin ProfileMarki Lemons Ryhal 2014 Linkedin Profile
Marki Lemons Ryhal 2014 Linkedin ProfileMarki Lemons Ryhal
 
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffSearch And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
 
SheriFitts_Speaking_Menu_2016
SheriFitts_Speaking_Menu_2016SheriFitts_Speaking_Menu_2016
SheriFitts_Speaking_Menu_2016Sheri Fitts
 
Digital Marketing - Complete Guide
Digital Marketing - Complete GuideDigital Marketing - Complete Guide
Digital Marketing - Complete GuideKanika971042
 
Social media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu
Social media for b2b marketing-from Asuthosh Nair & Jaspreet SidhuSocial media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu
Social media for b2b marketing-from Asuthosh Nair & Jaspreet SidhuWaily ARAUJO
 
Difference Between Direct Marketing and Digital Marketing.pdf
Difference Between Direct Marketing and Digital Marketing.pdfDifference Between Direct Marketing and Digital Marketing.pdf
Difference Between Direct Marketing and Digital Marketing.pdfCreation Infoways Pvt Ltd
 
Social Media Networking for Sales Results
Social Media Networking for Sales ResultsSocial Media Networking for Sales Results
Social Media Networking for Sales ResultsAlan See
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketingniraj joshi
 
Why Digital Marketing Is As Important As Traditional Marketing
Why Digital Marketing Is As Important As Traditional MarketingWhy Digital Marketing Is As Important As Traditional Marketing
Why Digital Marketing Is As Important As Traditional MarketingSoap Media Inc.
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small BusinessesBase CRM
 
SAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS INC.
 

Similar to B2 g social marketing tactics march 21 (20)

What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media Solutions
 
[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy
[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy
[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy
 
What Is Social Media Marketing?
What Is Social Media Marketing?What Is Social Media Marketing?
What Is Social Media Marketing?
 
Fundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdfFundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdf
 
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...
 
The Social Media ROI Playbook
The Social Media ROI PlaybookThe Social Media ROI Playbook
The Social Media ROI Playbook
 
Marki Lemons Ryhal 2014 Linkedin Profile
Marki Lemons Ryhal 2014 Linkedin ProfileMarki Lemons Ryhal 2014 Linkedin Profile
Marki Lemons Ryhal 2014 Linkedin Profile
 
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffSearch And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay Off
 
SheriFitts_Speaking_Menu_2016
SheriFitts_Speaking_Menu_2016SheriFitts_Speaking_Menu_2016
SheriFitts_Speaking_Menu_2016
 
Digital Marketing - Complete Guide
Digital Marketing - Complete GuideDigital Marketing - Complete Guide
Digital Marketing - Complete Guide
 
Social Media B 2 B
Social Media B 2 BSocial Media B 2 B
Social Media B 2 B
 
Social media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu
Social media for b2b marketing-from Asuthosh Nair & Jaspreet SidhuSocial media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu
Social media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu
 
ABS Capital - We First
ABS Capital - We FirstABS Capital - We First
ABS Capital - We First
 
Difference Between Direct Marketing and Digital Marketing.pdf
Difference Between Direct Marketing and Digital Marketing.pdfDifference Between Direct Marketing and Digital Marketing.pdf
Difference Between Direct Marketing and Digital Marketing.pdf
 
Social Media Networking for Sales Results
Social Media Networking for Sales ResultsSocial Media Networking for Sales Results
Social Media Networking for Sales Results
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketing
 
Why Digital Marketing Is As Important As Traditional Marketing
Why Digital Marketing Is As Important As Traditional MarketingWhy Digital Marketing Is As Important As Traditional Marketing
Why Digital Marketing Is As Important As Traditional Marketing
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small Businesses
 
SAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS Corporate Profile
SAVAS Corporate Profile
 

B2 g social marketing tactics march 21

  • 1. B2G Social Marketing Tactics If you sell professional services to government agencies, you know that it is increasingly tough to reach decision makers. Can social marketing really increase your reach? Yes, it can, if your campaigns are integrated and properly executed. Join Debbie DeChambeau and Karla Williams on March 21, 2014 from 10 – 1 in Tysons Corner to learn social marketing tactics designed for professional services firms. Here’s what we’ll cover: 1. Basics social marketing tactics and how each one can help you grow your business 2. Selecting the right tools to create demand, gather data, nurture and close leads 3. Ways to become a content distribution machine that positions your services as solutions that solve problems and deliver results After attending this session you will have answers to the following questions? What exactly is social marketing (hint: it’s much more than you think) How do I build and maintain an email list Which social channels deliver the best results How to build leads with free webinars and virtual events Using social to conduct targeted market research Which is more effective – social media or email? How to register: DEB – can you fill this in? Location: Interactive Technologies Group 7926 Jones Branch Drive, Suite 1020 McLean, VA 22102 Sponsored by: : Your presenters: Read Karla’s bio: http://karlalynnwilliams.net/bio/karlas-bio/ Read Debbie’s bio: http://www.linkedin.com/in/debbiedechambeau