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Visual Side
Of Content Marketing
The
matt@avalaunchmedia.com
@matt_siltala
Visual Side
Of Content Marketing
The
matt@avalaunchmedia.com
@matt_siltala
What is content?
@matt_siltala
The trend is going visual
@matt_siltala
Of info
submitted to
the brain is
visual
90%
60,000x
Images process
faster than text
@matt_siltala
What is easier to process?
or
@matt_siltala
Going Visual On
Instagram 150,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
55 MILLION
Photos uploaded ever...
Going Visual On
Pinterest 70,000,000
Users
14.2 MINUTES/DAY
Avg. time spent on Pinterest
80% OF PINS
Are re-pins
BEST IMAG...
Going Visual On
Pinterest
On Instagram, you can create: How-to’s, recipes, checklists, and more.
@matt_siltala
Pinterest’s
‘Pin It’ button has
Now overtaken
Facebook’s ‘Like’
button and Twitter’s
‘Tweet’ button on
Brands’ product
Pag...
Going Visual On
Facebook 1,230,000,000
Users
18 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every ...
Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared Photos: 403 x 403
Facebook Page Post Image...
Going Visual On
Twitter 645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets every day
2.1 B...
Going Visual On
Google+ 300,000,000
Users
6.9 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every w...
6 Billion
Photos uploaded each month
Photos & Images get…
50% More
Interaction
than other content
10x More
Shares
than lin...
90%
Videos on landing pages
Increase page conversion
Rates by
94%
Posts with Visuals receive
60%
of consumers are more
lik...
How do I stand out?
Become a
better
writer
@matt_siltala
See what the
buzz is
about
@matt_siltala
Leverage
what you've got
Give them a window into your
inner workings
@matt_siltala
News Jack
Think like a
journalist
BONUS
Brands have caught on and
become content marketers
@matt_siltala
BONUS X2
Even Celebrities Have Become
Brilliant Content Marketers
@matt_siltala
Repurpose Successful Content
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Me...
Case Study
Social MEowDIA
Case Study
Social MEowDIA
“Avalaunch Media dropped this SWEET
infographic”
“I think this infographic is genius”
“PURE GENI...
Case Study
Social MEowDIA
Case Study
Paws vs. Claws
200,000+
Twitter Followers
1.8 Million
Facebook Likes
200,000+
Subscribers to
Weekly Newsletter
...
Case Study
Social MEDogIA
Repurpose Successful Content
Following the success of the Social MEowDIA
infographic, Avalaunch Media created these eBooks.
Repurpose Successful Content
Repurpose into memes and each one could be
used for a blog post or shared on SM sites.
@matt_...
Cool Tools
• Hubspot
• Pocket
• PowToon
• BuzzSumo
• Newsle
• Pushover and IFTTT
• Swayy
• Talkwalker
• Canva
Remember, the trend is going visual
Don’t be left behind.
@matt_siltala
Thank You
matt@avalaunchmedia.com
@matt_siltala
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Visual Side of Content Marketing

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This presentation was given during Pubcon New Orleans 2014 talking about the visual side of content marketing.

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Transcript of "Visual Side of Content Marketing "

  1. 1. Visual Side Of Content Marketing The matt@avalaunchmedia.com @matt_siltala
  2. 2. Visual Side Of Content Marketing The matt@avalaunchmedia.com @matt_siltala
  3. 3. What is content? @matt_siltala
  4. 4. The trend is going visual @matt_siltala
  5. 5. Of info submitted to the brain is visual 90% 60,000x Images process faster than text @matt_siltala
  6. 6. What is easier to process? or @matt_siltala
  7. 7. Going Visual On Instagram 150,000,000 Users 257 MINUTES/MONTH Avg. time spent on Instagram 55 MILLION Photos uploaded every day 16 BILLION Total shared photos 1.2 BILLION Likes per day 70% Of users check Instagram daily @matt_siltala
  8. 8. Going Visual On Pinterest 70,000,000 Users 14.2 MINUTES/DAY Avg. time spent on Pinterest 80% OF PINS Are re-pins BEST IMAGE SIZE: 600 x 800 80% Of users are female 78 CENTS IN SALES/PIN On average. Up 25% from 2012 10 MILLION U.S. monthly unique visitors (Faster than any independent site in history) @matt_siltala
  9. 9. Going Visual On Pinterest On Instagram, you can create: How-to’s, recipes, checklists, and more. @matt_siltala
  10. 10. Pinterest’s ‘Pin It’ button has Now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on Brands’ product Pages. 62% Of brands Have Pin It buttons 61% Of brands Have Tweet buttons 59% Of brands Have Like buttons 42% Of brands Have Google+ buttons
  11. 11. Going Visual On Facebook 1,230,000,000 Users 18 MINUTES/DAY Avg. time spent on Facebook 350 MILLION Photos uploaded every day 72 MILLION Likes per day 144 MILLION Friend requests per day 216 MILLION Sent messages per day @matt_siltala
  12. 12. Going Visual On Facebook Cover Photo: 851 x 315 Profile Photo: 160 x 160 Shared Photos: 403 x 403 Facebook Page Post Images: 960 x 960 Link previews: 90 x 90 Ad image size: 100 x 72 Sponsored Story Images: 194 x 139 Milestone or Highlighted Post: 843 x 403 @matt_siltala
  13. 13. Going Visual On Twitter 645,750,000 Users 12:51 MINUTES/DAY Avg. time spent on Twitter 500+ MILLION Tweets every day 2.1 BILLION Twitter search engine Queries per day 60% Of users are on mobile 208 FOLLOWERS Per user (on average) @matt_siltala
  14. 14. Going Visual On Google+ 300,000,000 Users 6.9 MINUTES/MONTH Avg. time spent on Google+ 1.5 BILLION Photos uploaded every week 20 MILLION Mobile monthly users 33% OVERALL Growth per year 56% GROWTH In usage for members (Ages 45-54) @matt_siltala
  15. 15. 6 Billion Photos uploaded each month Photos & Images get… 50% More Interaction than other content 10x More Shares than links 7x More Likes
  16. 16. 90% Videos on landing pages Increase page conversion Rates by 94% Posts with Visuals receive 60% of consumers are more likely to click on a business whose images appear in search results More page visits and Engagement than Those without @matt_siltala
  17. 17. How do I stand out?
  18. 18. Become a better writer @matt_siltala
  19. 19. See what the buzz is about @matt_siltala
  20. 20. Leverage what you've got
  21. 21. Give them a window into your inner workings @matt_siltala
  22. 22. News Jack
  23. 23. Think like a journalist
  24. 24. BONUS Brands have caught on and become content marketers @matt_siltala
  25. 25. BONUS X2 Even Celebrities Have Become Brilliant Content Marketers @matt_siltala
  26. 26. Repurpose Successful Content • Blog posts • New Releases • Linkbait articles • Infographics • Video • Podcasts • Images/Memes • White Papers • Power Points Transform content you already have into: @matt_siltala
  27. 27. Case Study Social MEowDIA
  28. 28. Case Study Social MEowDIA “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” “All other infographics can now go home!” … the list goes on and on • 100,000+ social shares • Thousands of Links Build • Thousands of $$ generated
  29. 29. Case Study Social MEowDIA
  30. 30. Case Study Paws vs. Claws 200,000+ Twitter Followers 1.8 Million Facebook Likes 200,000+ Subscribers to Weekly Newsletter Avalaunch Media joined with The Humane Society of the United States and NEADS (Dogs for Deaf and Disabled Americans). Social MEowDIA Created Paws Vs Claws
  31. 31. Case Study Social MEDogIA
  32. 32. Repurpose Successful Content Following the success of the Social MEowDIA infographic, Avalaunch Media created these eBooks.
  33. 33. Repurpose Successful Content Repurpose into memes and each one could be used for a blog post or shared on SM sites. @matt_siltala
  34. 34. Cool Tools • Hubspot • Pocket • PowToon • BuzzSumo • Newsle • Pushover and IFTTT • Swayy • Talkwalker • Canva
  35. 35. Remember, the trend is going visual Don’t be left behind. @matt_siltala
  36. 36. Thank You matt@avalaunchmedia.com @matt_siltala
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