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Visual Side of Content Marketing
 

Visual Side of Content Marketing

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This presentation was given during Pubcon New Orleans 2014 talking about the visual side of content marketing.

This presentation was given during Pubcon New Orleans 2014 talking about the visual side of content marketing.

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http://www.scoop.it 411
http://authoritylabs.com 391
http://www.matsiltala.com 122
http://avalaunchmedia.com 115
https://twitter.com 109
http://www.promodo.com 80
http://visual.ly 64
http://www.lisabuyer.com 9
http://tf.etondigital.com 8
http://www.reclamepraat.nl 8
http://watervent.tf.etondigital.com 7
http://watertf.loc 7
https://stage.crowdfunder.com 4
https://www.linkedin.com 3
http://weeee.postverso.com 3
http://www.google.com 3
http://wprbuyshouses.wordpress.com 2
http://authoritylabs.dev 2
https://hootsuite.scoop.it 2
http://dev.visual.ly 2
http://local.crowdfunder.com 2
http://feeds.feedburner.com 2
http://watervent.watertf.loc 1
http://www.linkedin.com 1
http://feedly.com 1
http://tweetedtimes.com 1
http://reader.aol.com 1
http://internet-login.prodi.ubm.ac.id 1
http://localhost 1
http://127.0.0.1 1
http://icgj.tumblr.com 1
http://stage.visual.ly 1
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    Visual Side of Content Marketing Visual Side of Content Marketing Presentation Transcript

    • Visual Side Of Content Marketing The matt@avalaunchmedia.com @matt_siltala
    • Visual Side Of Content Marketing The matt@avalaunchmedia.com @matt_siltala
    • What is content? @matt_siltala
    • The trend is going visual @matt_siltala
    • Of info submitted to the brain is visual 90% 60,000x Images process faster than text @matt_siltala
    • What is easier to process? or @matt_siltala
    • Going Visual On Instagram 150,000,000 Users 257 MINUTES/MONTH Avg. time spent on Instagram 55 MILLION Photos uploaded every day 16 BILLION Total shared photos 1.2 BILLION Likes per day 70% Of users check Instagram daily @matt_siltala
    • Going Visual On Pinterest 70,000,000 Users 14.2 MINUTES/DAY Avg. time spent on Pinterest 80% OF PINS Are re-pins BEST IMAGE SIZE: 600 x 800 80% Of users are female 78 CENTS IN SALES/PIN On average. Up 25% from 2012 10 MILLION U.S. monthly unique visitors (Faster than any independent site in history) @matt_siltala
    • Going Visual On Pinterest On Instagram, you can create: How-to’s, recipes, checklists, and more. @matt_siltala
    • Pinterest’s ‘Pin It’ button has Now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on Brands’ product Pages. 62% Of brands Have Pin It buttons 61% Of brands Have Tweet buttons 59% Of brands Have Like buttons 42% Of brands Have Google+ buttons
    • Going Visual On Facebook 1,230,000,000 Users 18 MINUTES/DAY Avg. time spent on Facebook 350 MILLION Photos uploaded every day 72 MILLION Likes per day 144 MILLION Friend requests per day 216 MILLION Sent messages per day @matt_siltala
    • Going Visual On Facebook Cover Photo: 851 x 315 Profile Photo: 160 x 160 Shared Photos: 403 x 403 Facebook Page Post Images: 960 x 960 Link previews: 90 x 90 Ad image size: 100 x 72 Sponsored Story Images: 194 x 139 Milestone or Highlighted Post: 843 x 403 @matt_siltala
    • Going Visual On Twitter 645,750,000 Users 12:51 MINUTES/DAY Avg. time spent on Twitter 500+ MILLION Tweets every day 2.1 BILLION Twitter search engine Queries per day 60% Of users are on mobile 208 FOLLOWERS Per user (on average) @matt_siltala
    • Going Visual On Google+ 300,000,000 Users 6.9 MINUTES/MONTH Avg. time spent on Google+ 1.5 BILLION Photos uploaded every week 20 MILLION Mobile monthly users 33% OVERALL Growth per year 56% GROWTH In usage for members (Ages 45-54) @matt_siltala
    • 6 Billion Photos uploaded each month Photos & Images get… 50% More Interaction than other content 10x More Shares than links 7x More Likes
    • 90% Videos on landing pages Increase page conversion Rates by 94% Posts with Visuals receive 60% of consumers are more likely to click on a business whose images appear in search results More page visits and Engagement than Those without @matt_siltala
    • How do I stand out?
    • Become a better writer @matt_siltala
    • See what the buzz is about @matt_siltala
    • Leverage what you've got
    • Give them a window into your inner workings @matt_siltala
    • News Jack
    • Think like a journalist
    • BONUS Brands have caught on and become content marketers @matt_siltala
    • BONUS X2 Even Celebrities Have Become Brilliant Content Marketers @matt_siltala
    • Repurpose Successful Content • Blog posts • New Releases • Linkbait articles • Infographics • Video • Podcasts • Images/Memes • White Papers • Power Points Transform content you already have into: @matt_siltala
    • Case Study Social MEowDIA
    • Case Study Social MEowDIA “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” “All other infographics can now go home!” … the list goes on and on • 100,000+ social shares • Thousands of Links Build • Thousands of $$ generated
    • Case Study Social MEowDIA
    • Case Study Paws vs. Claws 200,000+ Twitter Followers 1.8 Million Facebook Likes 200,000+ Subscribers to Weekly Newsletter Avalaunch Media joined with The Humane Society of the United States and NEADS (Dogs for Deaf and Disabled Americans). Social MEowDIA Created Paws Vs Claws
    • Case Study Social MEDogIA
    • Repurpose Successful Content Following the success of the Social MEowDIA infographic, Avalaunch Media created these eBooks.
    • Repurpose Successful Content Repurpose into memes and each one could be used for a blog post or shared on SM sites. @matt_siltala
    • Cool Tools • Hubspot • Pocket • PowToon • BuzzSumo • Newsle • Pushover and IFTTT • Swayy • Talkwalker • Canva
    • Remember, the trend is going visual Don’t be left behind. @matt_siltala
    • Thank You matt@avalaunchmedia.com @matt_siltala