3. Americans Check Their Phones 8 Billion Times a Day
We check our phones 1500 times a week
Average user spends 40 min a day on Facebook
Instagram users now share 95 million photos & videos per day
Instagram is used by 48% of brands -to grow to 70% by 2017
Facebook Stats | NPR
Impact of Technology
6. 74%
of B2B buyers
conduct more
than half of their
research online
before talking to a
sales person.
5.4
people are now
involved in the
average B2B
buying decision.
75%
of B2B buyers
now use social
media to research
vendors.
90%
of decision
makers say they
never respond to
cold outreach.
74%
of buyers choose
the sales rep that
was FIRST to add
value and insight.
The Reality of the Modern Buyer
9. • Interactive Content
• Influencer Marketing
• Mobile First Strategy
• Mobile Video
• Chatbots
• Short Lived Content
• Social Selling
• AI & Voice Marketing
8 Trends
10. 1#
Interactive Content
Get readers to actively participate
vs passively consume.
Quiz, polls, surveys, infographics,
brackets, contests.
12. 3#
Mobile First Strategy
Mobile Video views – 6x faster than
desktop views
Deloitte: 34% people check their phone
in the middle of the night
More internet traffic coming from mobile
devices than desktops
2019, 80% of worlds internet traffic will
be video
13. Consumers Expect Content to Be in Video Format
25% of consumers will lose interest in your brand
if you don’t have a video explaining your product or service
14. Salespeople record short video
Take an existing video,
give to your sales team
Tip: Wistia, video voicemails, build deeper
connections
Salespeople & PR
Will Use More Personalized Video
15. Video is the new blogging...
Tip: Videolicious – Produce short videos,
complete with narration and music – in minutes,
using only your phone.
Aninmoto:
19. 8.25 seconds
average attention
span
80% of people abandon
website in less than
5 seconds
55% of web views get
less than 15 secs of
attention
5 #
Short Lived
Content
32. Pivot towards B2H (Business to Human)
By far, the most impactful technology innovation in the past five years has been
the rise of social media. It has leveled the field of marketing—making it more of
a meritocracy than a financial game.” Guy Kawasaki
33. 7# Social Selling-Company Wide
Raise your online brand engagement & sales
I
t
s
s
t
• Starts with you, scale to all employees
• Show them how to engage
• Serve them content
• Real results 90 Days
35. LinkedIn
• Professional photo
• Use 3 words in your headline; not your title
• Create a summary showing value you bring
• List skills your customers will want to hear
• Create Social Studio for your company:
• Consistent photo, profile help, content
• Assign “go-to expert” to help teams
36. Marketing News You Can Use
• Social Media Share
• Campaign Updates
• Global Press Coverage
37. It’s Easier Than You Think
To Build YOUR Brand & Engage Online
.
Share an on-topic
article – from a
trusted source,
from your
website, or
LinkedIn feed
Write an article
highlighting
your perspective
on one of the major
challenges in one
of the markets you
serve, & post it
into LinkedIn
Review & update your
LinkedIn summary,
current role description,
adding in new talking
points & achievements
respectively
Monthly
Quarterly
Weekly
38. 8# AI & Voice Technology will play a bigger role
40. Questions: Contact, luanne@fivesky.com
40
Social Selling, Channel Marketing,
Enablement & Marketing Program
Expertise
Innovative multi-channel marketing programs
We have a team of channel marketing experts & channel program managers
Contact: luanne@fivesky.com