SMX Social Media 2011 Scottsdale AZ by Mat Siltala
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SMX Social Media 2011 Scottsdale AZ by Mat Siltala

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@Matt_Siltala's presentation on Foursquare at SMX Social Media 2011 in Scottsdale, AZ.

@Matt_Siltala's presentation on Foursquare at SMX Social Media 2011 in Scottsdale, AZ.

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  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives. --- observe as a business owner who is always checking in and if you have not seen them check in in a while … TWEET THEM Thirty-four percent of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter) A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. (ReadWriteWeb)
  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • Ability to easily search for and discover local businesses   10,000,000 customer user base   Target specific demographics and locales Manager Tools - to create specials & Mayor Rewards - whole bunch of other neat things too.
  • 1,000,000,000 checkins worldwide Use of specials/discounts in congruence with awards Reward repeat business
  • People speak their mind on platforms like this because they feel the “brass” is not going to read it …. I say pat attention to it and DO BETTER Ninety-five percent of Facebook Wall posts are not answered by brands. (All Facebook)
  • People speak their mind on platforms like this because they feel the “brass” is not going to read it …. I say pat attention to it and DO BETTER Ninety-five percent of Facebook Wall posts are not answered by brands. (All Facebook)
  • nearby exploration and more attention to specials and tips from others. Trending is okay and good, but the Explore tab is pretty big. I'd REALLY like to see the stats on how many people actually use it... because i don't but I'm sure people in more dense cities/areas do and it can be very good for a smb
  • Notification of things nearby that you may or may not be aware of. Uses lists to find stuff you like. Keep an eye on friends
  • Have a physical callout : Door Window Menu Register
  • Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives. --- observe as a business owner who is always checking in and if you have not seen them check in in a while … TWEET THEM Thirty-four percent of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)
  • Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives. --- observe as a business owner who is always checking in and if you have not seen them check in in a while … TWEET THEM Thirty-four percent of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter) A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. (ReadWriteWeb) What makes people retweet? 92% interesting content. 84% humor. 66% personal connection. 21% celebrity status. 32% offered incentive (tangible or virtual). 26% "Please RT!" (WhiteFireSEO)
  • Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives. --- observe as a business owner who is always checking in and if you have not seen them check in in a while … TWEET THEM Thirty-four percent of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter) A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. (ReadWriteWeb) What makes people retweet? 92% interesting content. 84% humor. 66% personal connection. 21% celebrity status. 32% offered incentive (tangible or virtual). 26% "Please RT!" (WhiteFireSEO)
  • Convenient replacement for traditional coupon / punchcard
  • Have a physical callout : Door Window Menu Register Encourage and reward check-ins Convenient replacement for traditional coupon / punchcard Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives.
  • Complimentary shirt with purchase of suit at Ace Big & Tall or 25% all tailoring for first time checkin AND Buy one get one half off Complimentary item. Every checkin after your __ th checkin gets you… Priority seating/service for being the Mayor! % off total bill for just checking in and showing us!
  • Use in tandem with main offering Better seats Extra access Priority checkin Free gift wrap Behind the scenes tour
  • % off bill gets higher with more “check-ins” Additional features for large parties Free items for parties of 10 or more
  • % off bill gets higher with more “check-ins” Additional features for large parties Free items for parties of 10 or more
  • Can become decision making point if friends leave positive feedback Encourage repeat guests to leave tips Create additional specials within tips Give potential customers the feeling they’re ‘in the know’
  • I really like the idea of encouraging visitors to leave tips. And maybe rewarding top tip off the month. Further all businesses need to listen to their customers.
  • I really like the idea of encouraging visitors to leave tips. And maybe rewarding top tip off the month. Further all businesses need to listen to their customers.
  • I really like the idea of encouraging visitors to leave tips. And maybe rewarding top tip off the month. Further all businesses need to listen to their customers.
  • Allows business to create additional links , cite and verify business at reputable source Web-based version of mobile app Opportunity for businesses to customize page Additional digital representation of business Incentivize people to do good.
  • Allows business to create additional links , cite and verify business at reputable source Web-based version of mobile app Opportunity for businesses to customize page Additional digital representation of business Incentivize people to do good.
  • Allows business to create additional links , cite and verify business at reputable source Web-based version of mobile app Opportunity for businesses to customize page Additional digital representation of business
  • Allows business to create additional links , cite and verify business at reputable source Web-based version of mobile app Opportunity for businesses to customize page Additional digital representation of business
  • Allows business to create additional links , cite and verify business at reputable source Web-based version of mobile app Opportunity for businesses to customize page Additional digital representation of business
  • Lists allow a potential customer to chose a product/service based on a source they trust. Feature specific businesses Commonly lists are ‘favorites’ or ‘best of’ Can be used as ”guides” to an area
  • http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/
  • http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/

SMX Social Media 2011 Scottsdale AZ by Mat Siltala SMX Social Media 2011 Scottsdale AZ by Mat Siltala Presentation Transcript

  • Checking Into The Real World  Mat Siltala, President [email_address]
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  • A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. (ReadWriteWeb)
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  • as a customer acquisition tool
  • as a customer retention tool
  • as a customer retention tool!
    • Free bear claw with 10th check-in!
  • 95% of Facebook Wall posts are not answered by brands. (All Facebook)
  • as a Monitoring Tool
  • “ Explore” Tab
  • “ Trending”
  • “ RADAR”
  • in the physical world Have a physical callout:
  • in the physical world #engage
  • 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)
  • What makes people retweet? 92% interesting content. 84% humor. 66% personal connection. 21% celebrity status. 32% offered incentive (tangible or virtual). 26% "Please RT!" (WhiteFireSEO)
  • in the physical world
  • in the physical world
    • Create monetary incentive for checkin  
    •  
    Tommy Boy needs to find a Tailor
    • “ check-in” and order off the lunch or dinner menu -
    • chicken wings included!
    Use in tandem with main offers
    • 25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait...
    Create draw for groups
  •  
  • “ Tips” - Foursquare’s version of ‘Reviews’
    • Tip Tommy Boy could have used:
    • “ Be sure to use an ADULT SIZE as an ADULT!”
  • tips Reviews are huge for gaining new customers. -customers post activity to other social networks HUGE! … hint hint
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  • … .citation proof
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  • Incentivize people to do good .
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  • Plan out your trips…. Foursquare Discovery
  • Plan out your trips….
  • lists
    • Tommy's favorite spots:
      • the weight room
      • any place with wings
      • college
      • dunkin donuts
      • the butcher
      • the airport
      • chicago
      • sandusky
  • Sources & All Image Credit:
  • URL Credits:
    • http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/
    • http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/
    • http://mashable.com/2011/11/14/foursquare-badges-now-level-up/
    • http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html
    • http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023
  •   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala