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SMX Social Media 2011 Scottsdale AZ by Mat Siltala

by Dream Systems Media on Dec 06, 2011

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@Matt_Siltala's presentation on Foursquare at SMX Social Media 2011 in Scottsdale, AZ.

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@Matt_Siltala's presentation on Foursquare at SMX Social Media 2011 in Scottsdale, AZ.

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SMX Social Media 2011 Scottsdale AZ by Mat Siltala — Presentation Transcript

Checking Into The Real World Mat Siltala, President [email_address]

A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. (ReadWriteWeb)

as a customer acquisition tool

as a customer retention tool

as a customer retention tool!

Free bear claw with 10th check-in!

95% of Facebook Wall posts are not answered by brands. (All Facebook)

as a Monitoring Tool

“ Explore” Tab

“ Trending”

“ RADAR”

in the physical world Have a physical callout:

in the physical world #engage

34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)

What makes people retweet? 92% interesting content. 84% humor. 66% personal connection. 21% celebrity status. 32% offered incentive (tangible or virtual). 26% "Please RT!" (WhiteFireSEO)

in the physical world

Create monetary incentive for checkin

Tommy Boy needs to find a Tailor

“ check-in” and order off the lunch or dinner menu -

chicken wings included!

Use in tandem with main offers

25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait...

Create draw for groups

“ Tips” - Foursquare’s version of ‘Reviews’

Tip Tommy Boy could have used:

“ Be sure to use an ADULT SIZE as an ADULT!”

tips Reviews are huge for gaining new customers. -customers post activity to other social networks HUGE! … hint hint

… .citation proof

Incentivize people to do good .

Plan out your trips…. Foursquare Discovery

Plan out your trips….

lists

Tommy's favorite spots:

the weight room

any place with wings

college

dunkin donuts

the butcher

the airport

chicago

sandusky

Sources & All Image Credit:

URL Credits:

http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/

http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/

http://mashable.com/2011/11/14/foursquare-badges-now-level-up/

http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html

http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023

Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala

SMX Social Media 2011 Scottsdale AZ by Mat Siltala

by Dream Systems Media on Dec 06, 2011

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SMX Social Media 2011 Scottsdale AZ by Mat Siltala — Presentation Transcript