www.Matomy.com | @MatomyGroup
FACEBOOK
ADVERTISING
in 2015
WHATYOU NEED
TO KNOWTODAY
TO PREPARE
FORTOMORROW
Menachem Salin...
AGENDA
The Game Changer: Graph Search on Mobile
TakingTwitter’s Lunch
Offline Conversions for Retailers
Bye-Bye Right-Hand...
2007 Launched
85 Countries
10K Registered
Publishers
60B Impressions/Month
12K
Customers1,500
Active
Campaigns
1
THE GAME
CHANGER:
Graph Search
This will forever
CHANGE MOBILE
Action- and object-based
search and discovery tool
Contains local and social
context and credibility
Uses natural language...
www.Matomy.com | @MatomyGroup
Take
Advantage
Of Mobile
Graph
Search
www.Matomy.com | @MatomyGroup
Take
Advantage
Of Mobile
Graph
Search
TAKING
TWITTER’S
LUNCH
2
Who will win the
mobile social battle?
Facebook Eats into Twitter’s
Territory
Hashtags Newsfeed Trends
Hashtags Newsfeed Trends
Facebook Eats into Twitter’s Territory
OFFLINE
CONVERSIONS
For
Retailers
3
MOVING
ONLINE
SENTIMENT
TO
OFFLINE
SALES
www.Matomy.com | @MatomyGroup
Offline
Conversion
For
Retailers
FB update to Custom Audiences to enable
advertisers to meas...
BYE-BYE RIGHT-
HAND ADS
4
These will go away.
Get used to it.
Bye-Bye Right-Hand
Side Ads
Will be replaced by higher-performing page-post and app
install ads
Advertisers urged to make ...
PREPARE
FORTHE
Future
5
Facebook
in 2015
CHANGES
THAT WILL
RESHAPE
ADVERTISING
www.Matomy.com | @MatomyGroup
Enhanced data-based campaigns
replace...
WINNING
STRATEG
Y
CHANGES
YOU SHOULD MAKE NOW
www.Matomy.com | @MatomyGroup
Find a smart media partner that
speaks Faceboo...
QUESTIONS?
www.Matomy.com | @MatomyGroup
www.Matomy.com | @MatomyGroup
Menachem Salinas,
SVP of Social
Matomy Media Group
E: menachem.s@matomy.com
STAY
CONNECTED
Thank You
Facebook Advertising in 2015
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Facebook Advertising in 2015

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Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.

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Facebook Advertising in 2015

  1. 1. www.Matomy.com | @MatomyGroup FACEBOOK ADVERTISING in 2015 WHATYOU NEED TO KNOWTODAY TO PREPARE FORTOMORROW Menachem Salinas, SVP of Social Matomy Media Group
  2. 2. AGENDA The Game Changer: Graph Search on Mobile TakingTwitter’s Lunch Offline Conversions for Retailers Bye-Bye Right-HandAds Prepare for the Future 1 2 3 4 5
  3. 3. 2007 Launched 85 Countries 10K Registered Publishers 60B Impressions/Month 12K Customers1,500 Active Campaigns
  4. 4. 1 THE GAME CHANGER: Graph Search
  5. 5. This will forever CHANGE MOBILE
  6. 6. Action- and object-based search and discovery tool Contains local and social context and credibility Uses natural language in search Leverages Facebook’s social interaction data Advertisers: place ads on FB based on users’ mobile search terms Type of sponsored search result with social context Graph Search’s Impact on Mobile www.Matomy.com | @MatomyGroup
  7. 7. www.Matomy.com | @MatomyGroup Take Advantage Of Mobile Graph Search
  8. 8. www.Matomy.com | @MatomyGroup Take Advantage Of Mobile Graph Search
  9. 9. TAKING TWITTER’S LUNCH 2
  10. 10. Who will win the mobile social battle?
  11. 11. Facebook Eats into Twitter’s Territory Hashtags Newsfeed Trends
  12. 12. Hashtags Newsfeed Trends Facebook Eats into Twitter’s Territory
  13. 13. OFFLINE CONVERSIONS For Retailers 3
  14. 14. MOVING ONLINE SENTIMENT TO OFFLINE SALES
  15. 15. www.Matomy.com | @MatomyGroup Offline Conversion For Retailers FB update to Custom Audiences to enable advertisers to measure offline sales Overlay offline sales data on FB data Show actions consumer may have taken based on FB ad
  16. 16. BYE-BYE RIGHT- HAND ADS 4
  17. 17. These will go away. Get used to it.
  18. 18. Bye-Bye Right-Hand Side Ads Will be replaced by higher-performing page-post and app install ads Advertisers urged to make Facebook de facto homepage Users become quality assurance for brands advertising on Facebook Quality content wins battle for ad spacewww.Matomy.com | @MatomyGroup
  19. 19. PREPARE FORTHE Future 5
  20. 20. Facebook in 2015 CHANGES THAT WILL RESHAPE ADVERTISING www.Matomy.com | @MatomyGroup Enhanced data-based campaigns replace Like-based Facebook advertising Facebook integrates into other technologies – TVs, Internet of Things, etc. Mobile Graph Search becomes Internet’s de facto search engine
  21. 21. WINNING STRATEG Y CHANGES YOU SHOULD MAKE NOW www.Matomy.com | @MatomyGroup Find a smart media partner that speaks Facebook Move beyond Likes and content-based ads Shift towards performance-based ads FB is already doing this Merge offline campaigns with online FB campaigns for integrated sales strategy
  22. 22. QUESTIONS? www.Matomy.com | @MatomyGroup
  23. 23. www.Matomy.com | @MatomyGroup Menachem Salinas, SVP of Social Matomy Media Group E: menachem.s@matomy.com STAY CONNECTED
  24. 24. Thank You

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