Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.

1. www.Matomy.com | @MatomyGroup
FACEBOOK
ADVERTISING
in 2015
WHATYOU NEED
TO KNOWTODAY
TO PREPARE
FORTOMORROW
Menachem Salinas,
SVP of Social
Matomy Media Group

2. AGENDA
The Game Changer: Graph Search on Mobile
TakingTwitter’s Lunch
Offline Conversions for Retailers
Bye-Bye Right-HandAds
Prepare for the Future
1
2
3
4
5

3. 2007 Launched
85 Countries
10K Registered
Publishers
60B Impressions/Month
12K
Customers1,500
Active
Campaigns

4. 1
THE GAME
CHANGER:
Graph Search

5. This will forever
CHANGE MOBILE

6. Action- and object-based
search and discovery tool
Contains local and social
context and credibility
Uses natural language in search
Leverages Facebook’s social
interaction data
Advertisers: place ads on FB
based on users’ mobile
search terms
Type of sponsored search result
with social context
Graph
Search’s
Impact
on
Mobile
www.Matomy.com | @MatomyGroup

7. www.Matomy.com | @MatomyGroup
Take
Advantage
Of Mobile
Graph
Search

8. www.Matomy.com | @MatomyGroup
Take
Advantage
Of Mobile
Graph
Search

9. TAKING
TWITTER’S
LUNCH
2

10. Who will win the
mobile social battle?

11. Facebook Eats into Twitter’s
Territory
Hashtags Newsfeed Trends

12. Hashtags Newsfeed Trends
Facebook Eats into Twitter’s Territory

13. OFFLINE
CONVERSIONS
For
Retailers
3

14. MOVING
ONLINE
SENTIMENT
TO
OFFLINE
SALES

15. www.Matomy.com | @MatomyGroup
Offline
Conversion
For
Retailers
FB update to Custom Audiences to enable
advertisers to measure offline sales
Overlay offline sales data on FB data
Show actions consumer may have taken
based on FB ad

16. BYE-BYE RIGHT-
HAND ADS
4

17. These will go away.
Get used to it.

18. Bye-Bye Right-Hand
Side Ads
Will be replaced by higher-performing page-post and app
install ads
Advertisers urged to make Facebook de facto homepage
Users become quality assurance for brands advertising
on Facebook
Quality content wins battle for ad spacewww.Matomy.com | @MatomyGroup

19. PREPARE
FORTHE
Future
5

20. Facebook
in 2015
CHANGES
THAT WILL
RESHAPE
ADVERTISING
www.Matomy.com | @MatomyGroup
Enhanced data-based campaigns
replace Like-based Facebook
advertising
Facebook integrates into other
technologies – TVs, Internet of
Things, etc.
Mobile Graph Search becomes
Internet’s de facto search engine

22. WINNING
STRATEG
Y
CHANGES
YOU SHOULD MAKE NOW
www.Matomy.com | @MatomyGroup
Find a smart media partner that
speaks Facebook
Move beyond Likes and
content-based ads
Shift towards performance-based ads
FB is already doing this
Merge offline campaigns with online
FB campaigns for integrated
sales strategy

23. QUESTIONS?
www.Matomy.com | @MatomyGroup

24. www.Matomy.com | @MatomyGroup
Menachem Salinas,
SVP of Social
Matomy Media Group
E: menachem.s@matomy.com
STAY
CONNECTED

25. Thank You