From Rebecca Murtagh's SFIMA - South Florida Interactive Marketing Association Pubcon Summit Presentation at Nova Southeastern University: All Roads Lead Home
Top 10 reasons all roads should lead "Home" (the website). While brands seek the latest in SEO, social media, mobile, usability, Internet marketing and conversion, many overlook the website as the ultimate destination for all online activity. This will resonate with marketers who are constantly being distracted by social media platforms as "destinations" rather than conduits to create relationships they can nurture and convert more effectively from their own website.
This session was very well attended.
Those present for this standing-room only attendance (and into the hall) session where highly engaged, demonstrating marketers are very interested in making the most of their entire digital strategy and investments.