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All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) Should Be Primary Brand Destination

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All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) Should Be Primary Brand Destination

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From Rebecca Murtagh's SFIMA - South Florida Interactive Marketing Association Pubcon Summit Presentation at Nova Southeastern University: All Roads Lead Home

Top 10 reasons all roads should lead "Home" (the website). While brands seek the latest in SEO, social media, mobile, usability, Internet marketing and conversion, many overlook the website as the ultimate destination for all online activity. This will resonate with marketers who are constantly being distracted by social media platforms as "destinations" rather than conduits to create relationships they can nurture and convert more effectively from their own website.

This session was very well attended.
Those present for this standing-room only attendance (and into the hall) session where highly engaged, demonstrating marketers are very interested in making the most of their entire digital strategy and investments.

From Rebecca Murtagh's SFIMA - South Florida Interactive Marketing Association Pubcon Summit Presentation at Nova Southeastern University: All Roads Lead Home

Top 10 reasons all roads should lead "Home" (the website). While brands seek the latest in SEO, social media, mobile, usability, Internet marketing and conversion, many overlook the website as the ultimate destination for all online activity. This will resonate with marketers who are constantly being distracted by social media platforms as "destinations" rather than conduits to create relationships they can nurture and convert more effectively from their own website.

This session was very well attended.
Those present for this standing-room only attendance (and into the hall) session where highly engaged, demonstrating marketers are very interested in making the most of their entire digital strategy and investments.

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All Roads Lead Home - Ten Compelling Reasons the Website (vs. Social Media) Should Be Primary Brand Destination

  1. 1. All Roads Lead Home Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon 123rf.com
  2. 2. A Center for Civilization Thrived
  3. 3. Fast-forward to a more contemporary concept that has become nearly as obsolete… #PubCon Rebecca Murtagh @VirtualMarketer
  4. 4. Unleashedprepaids.com
  5. 5. Credit: firth.com Main Street USA #PubCon Rebecca Murtagh @VirtualMarketer
  6. 6. #1: The static, central marketplace no longer dominates commerce. Brands must meet customers wherever they are. #PubCon Rebecca Murtagh @VirtualMarketer
  7. 7. Global Social Media Share – March 2013 Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon #PubCon Rebecca Murtagh @VirtualMarketer
  8. 8. U.S. Social Media Share – March 2013 #PubCon Rebecca Murtagh @VirtualMarketer
  9. 9. #2: Social users are fickle, forcing efforts on multiple social fronts. Visibility across many platforms is more realistic when the website remains the common, primary destination for all efforts. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon #PubCon Rebecca Murtagh @VirtualMarketer
  10. 10. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon Abovethelaw.com
  11. 11. Do your customers know where to find you? #PubCon Rebecca Murtagh @VirtualMarketer
  12. 12. #PubCon Rebecca Murtagh @VirtualMarketer
  13. 13. The Website #PubCon Rebecca Murtagh @VirtualMarketer
  14. 14. #3: Social Platforms Have Limitations & Terms Brands enjoy more freedom & control when mission-critical activity resides on the website. #PubCon Rebecca Murtagh @VirtualMarketer
  15. 15. Possession is 9/10ths of the Law #PubCon Rebecca Murtagh @VirtualMarketer
  16. 16. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon m not an attorney, but this is worthy of careful considera #PubCon Rebecca Murtagh @VirtualMarketer
  17. 17. #4: Facebook is not your friend. Social Media Platforms are self- contained businesses with their own goals and agenda. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon #PubCon Rebecca Murtagh @VirtualMarketer
  18. 18. #4: Facebook is not your friend. Social Media Platforms are self- contained businesses with their own goals and agenda. #PubCon Rebecca Murtagh @VirtualMarketer
  19. 19. #5: Total from E-Commerce Sales can be greatly diminished on social platforms. Website-based transactions enable cross-selling, nimble management, control of policies etc. #PubCon Rebecca Murtagh @VirtualMarketer
  20. 20. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon #PubCon Rebecca Murtagh @VirtualMarketer
  21. 21. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon #PubCon Rebecca Murtagh @VirtualMarketer
  22. 22. #PubCon Rebecca Murtagh @VirtualMarketer
  23. 23. #6: Social platforms collect much, yet share precious little Data. Website-centric activity enables measurement of KPI’s, user activity, analytics, etc. #PubCon Rebecca Murtagh @VirtualMarketer
  24. 24. #7: Social Platforms Assumes Ownership of Content and Relationships Website enables brands to cultivate relationships with customers, on their own terms. #PubCon Rebecca Murtagh @VirtualMarketer
  25. 25. #8: Leaving customer on social platforms reduces SEO benefit. Search Engines openly state their affinity for social, making relationship activity and linking valuable to the SEO initiative. #PubCon Rebecca Murtagh @VirtualMarketer
  26. 26. #9: A great deal of activity on social platforms is not visible in search. Using the website to publish and facilitate conversion can directly support organic search. #PubCon Rebecca Murtagh @VirtualMarketer
  27. 27. #PubCon Rebecca Murtagh @VirtualMarketer
  28. 28. #10: Owned + Earned = Authority Brands can build authority, visibility and results by strategically leveraging the relationship between owned and earned assets. #PubCon Rebecca Murtagh @VirtualMarketer
  29. 29. Rebecca Murtagh @VirtualMarketer #SFIMA #Pubcon Source: Google
  30. 30. Facebook Sign-out Ad Illustration. #PubCon Rebecca Murtagh @VirtualMarketer
  31. 31. Dedicated Landing Page Continues offer, allows for performance measurement & analytics. #PubCon Rebecca Murtagh @VirtualMarketer
  32. 32. Email Opt-in Establishes direct, permissioned contact. #PubCon Rebecca Murtagh @VirtualMarketer
  33. 33. Site Survey Promotes usability, customer satisfaction and ROI. #PubCon Rebecca Murtagh @VirtualMarketer
  34. 34. There’s no place like home, There’s no place like home, There’s no place like home.
  35. 35. Thanks for viewing! Because I ran out of books at the event, I’m offering you an exclusive discount: 25% off my book! j.mp/YDKKG3 Use promo code: LWFY5NUA

Editor's Notes

  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  • All Roads Lead to Home - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
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