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Mobile First World
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33. Established brands are gearing up their mCommerce efforts.
1,000,000+
downloads
500,000+
downloads
100,000+
downloads
100,000+
downloads
#5 Offline to Online traffic.
67. 588% increase in conversion rate when the mobile site was launched
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Pre-Launch of Mobile Dedicated Site Post-Launch of Mobile Dedicated Site
18.57%
2.70%
Case Study: PH Pizza Company
87. Some stats…
44% said that having a live person answer their
questions while they were in the middle of an online
purchase was one of the most important features a
website could offer
92% of customers feel satisfied during their
buyer’s journey when they use the live chat feature
Study by Forrester
88. Some stats…
51% of customers prefer live chat for Multi-
tasking purposes
21% prefer live chat so they can continue
shopping while they wait for a response
Study by EConsultancy
89. Some stats…
40% increase in conversion rate because of live
chat
10% increase in the average order value from customers
who engaged in a chat before making a purchase, than
those that did not use chat
Study by Forrester