Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?

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Mobile has become a disruptive force in almost all aspects of people’s lives. Mobile is growing rapidly and that growth is causing dramatic changes in how consumers interact with brands and how advertisers market to those consumers. The era of the one-mobile-device-per-person is over. Welcome to the multi-device, multi-channel mobile media environment. In this keynote presentation from AppsMania 2014, Matomy Media Group CEO Ofer Druker takes an evolutionary look at mobile advertising from where it has come to where it is now and finally, to what it will look like in 10 years.

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Evolution of Mobile Advertising — What Will Mobile Look Like in 10 Years?

  1. 1. Ofer Druker, CEO Matomy Media Group WELCOME TO THE MULTI-CHANNEL, MULTI-MEDIA MOBILE WORLD
  2. 2. Mobile is Everywhere Mobile Advertising Landscape Today’s Big Mobile Ad Trends Future of Mobile Advertising
  3. 3. www.Matomy.com | @MatomyGroup
  4. 4. www.Matomy.com | @MatomyGroup 2007 launch of iPhone: new era of advertising Early days: isolated, distinct unit; miniaturized version of desktop Now: targeting, data, smart creative. Most important: performance-oriented advertising
  5. 5. www.Matomy.com | @MatomyGroup Big changes underway in mobile Advertising shifting from single media channels to cross-channel & multi-device Era of one-mobile-device-per-person is over Welcome to the multi-device, multi-media era of mobile advertising
  6. 6. The connected consumer Mobile wins time share of users Changing every part of digital advertising – from engagement to acquisition to retention Still highly fragmented but maturing
  7. 7. www.Matomy.com | @MatomyGroup Treated mobile like mini version of Web Our vision and strategy has evolved Now see mobile as integrated part of all forms of marketing and advertising View every consumer interaction through mobile lens Mobile is everywhere at Matomy
  8. 8. www.Matomy.com | @MatomyGroup
  9. 9. New ad platform to improve user acquisition ROI Simplifies user acquisition and app monetization via FB Target and acquire new users within and outside of FB Creates new app monetization model based on precise user targeting Look for Audience Network to be integrated with external networks and agencies
  10. 10. www.Matomy.com | @MatomyGroup Track performance deeper in sales funnel Move to CPA, CPI or rev share model More sophisticated and efficient media buying Find more valuable and engaged users
  11. 11. Crucial to evolution of mobile advertising Helping reshape mobile into multi- device, multi-media ad ecosystem Data important to efficient, cross- channel user acquisition RTB extends life of mobile app monetization campaigns
  12. 12. Invest in Facebook’s Audience Network Invest in Mobile Performance Marketing Work with the Right Marketing Partner
  13. 13. www.Matomy.com | @MatomyGroup
  14. 14. www.Matomy.com | @MatomyGroup
  15. 15. Ofer Druker CEO Matomy Media Group E: ofer@matomy.com STAY CONNECTED
  16. 16. Thank You

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