Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MOBILE AND
THE POWER OF
PROGRAMMATIC
400+
EMPLOYEES
11
OFFICES
26,000
MEDIA PARTNERS
5,000
CUSTOMERS
2007
LAUNCHED
Tel Aviv New York London San Francisco Fort ...
PROGRAMMATIC
AUTOMATION
DIRECTRTB
FROM
MANUAL TO
PROGRAMMATIC
ON ALL
FRONTS
BUT MOBILE IS
GROWING THE
FASTEST
BUT MOBILE IS
GROWING THE
FASTEST
40%
60%
68%
77%
WHILE VIDEO IS
THE CATALYST
51%
IT’S A
WHOLE NEW
BALLGAME
MOBILE IS
OUR
PERSONAL
EXTENSION
TWO
PARALLEL
FORCES
Programmatic Technologies
Grow Increasingly
Sophisticated
User’s Mobile Phone Moves
from Tool to a Per...
MORE
CONNECTED
THAN EVER
The average person looks at
his or her phone 150 times
every day.
Most people look at their
phone...
RICHER
DATA
THAN EVER
UNLEASHING
THE POWER OF
PROGRAMMATIC
PUBLISHERS
UNLEASHING
THE POWER OF
PROGRAMMATIC
ADVERTISERS MOBILE
CONSUMER
What are they doing?
SIGNALS
PROGRAMMATIC -
TAKEAWAYS
Connecting with consumers 24/7
Across every media channel
Automated customized ads
Richer data
Ad...
THE POWER OF
PROGRAMMATIC
IT’S
PERSONAL
THANK YOU
COO MATOMY
sagi@matomy.com
SAGI NIRI
WWW.MATOMY.COM
Upcoming SlideShare
Loading in …5
×

Mobile and The Power of Programmatic - Matomy at Israel AdTech 2016

510 views

Published on

Didn't get a chance to hear Matomy COO Sagi Niri speak at Israel Ad Tech? Check out his presentation on Mobile & The Power of Programmatic.

Did you know that mobile programmatic ad spend has been growing rapidly since 2014 and is expected to grow $5B-$6B every year through 2017. Learn how mobile is taking the programmatic world by storm.

Learn more about Matomy: www.matomy.com
Follow us on Twitter: @MatomyGroup
On Facebook: www.facebook.com/MatomyMediaGroup
On YouTube: https://www.youtube.com/user/MatomyGroupChannel

Published in: Mobile
  • Be the first to comment

Mobile and The Power of Programmatic - Matomy at Israel AdTech 2016

  1. 1. MOBILE AND THE POWER OF PROGRAMMATIC
  2. 2. 400+ EMPLOYEES 11 OFFICES 26,000 MEDIA PARTNERS 5,000 CUSTOMERS 2007 LAUNCHED Tel Aviv New York London San Francisco Fort Lauderdale Denver Toronto Munich Venice Beijing Seoul Matomy Media Group (LSE:MTMY) is a world-leading media company offering smart technology solutions with a personalized approach to advertising.
  3. 3. PROGRAMMATIC
  4. 4. AUTOMATION DIRECTRTB
  5. 5. FROM MANUAL TO PROGRAMMATIC
  6. 6. ON ALL FRONTS
  7. 7. BUT MOBILE IS GROWING THE FASTEST
  8. 8. BUT MOBILE IS GROWING THE FASTEST 40% 60% 68% 77%
  9. 9. WHILE VIDEO IS THE CATALYST 51%
  10. 10. IT’S A WHOLE NEW BALLGAME
  11. 11. MOBILE IS OUR PERSONAL EXTENSION
  12. 12. TWO PARALLEL FORCES Programmatic Technologies Grow Increasingly Sophisticated User’s Mobile Phone Moves from Tool to a Personal Extension
  13. 13. MORE CONNECTED THAN EVER The average person looks at his or her phone 150 times every day. Most people look at their phones within five minutes of waking up.
  14. 14. RICHER DATA THAN EVER
  15. 15. UNLEASHING THE POWER OF PROGRAMMATIC PUBLISHERS
  16. 16. UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISERS MOBILE CONSUMER What are they doing? SIGNALS
  17. 17. PROGRAMMATIC - TAKEAWAYS Connecting with consumers 24/7 Across every media channel Automated customized ads Richer data Advertisers and publishers should work together
  18. 18. THE POWER OF PROGRAMMATIC
  19. 19. IT’S PERSONAL
  20. 20. THANK YOU COO MATOMY sagi@matomy.com SAGI NIRI WWW.MATOMY.COM

×