RAIN is an advertising agency that specializes in mobile marketing for banks with federally compliant ads that generate clear ROI.

1. MOBILE MARKETING FOR CREDIT UNIONS
www.rainlocal.com

2. www.rainlocal.com
Easy, safe, and compliant mobile
marketing for credit unions
WHY RAIN
After just six weeks into our deposit acquisition campaign,
the response we were getting exceeded expectations. We
decided to see if it would work as well with a loan campaign
too so that we could lend out those newly acquired funds.
We’re pleased to say that both have worked very well. The
campaign creatives and campaign reporting are fantastic
and easy to navigate, and our weekly meetings and
personal service show us that the company cares about our
success. I recommend RAIN for your digital campaigns.
MICHAEL POWERS
CHIEF SALES OFFICER | GARDEN SAVINGS FCU
“
RAIN is a full-service advertising agency that specializes in mobile
marketing for credit unions, with federally-compliant ads that
generate clear ROI. We help your institution attract, engage, and turn
prospects into happy members. Our dedicated mobile experts will
ensure your campaign is effective regardless of the initiative.

3. www.rainlocal.com
Users spend an average of 70% of
their media time on smartphones
WHY MOBILE MARKETING
According to April 2019 data, the global mobile population amounted
to 4 billion unique users.
Source: Statista
As of 2019, apps count for over 90% of internet time on smartphones.
Source: eMarketer
Smartphones were the dominant way to watch online videos in 2018
at 62%. Source: TechCrunch
91% of adults have their mobile phones within arm’s reach 24/7.
Source: Morgan Stanley
Source: eMarketer

4. First & Third Party
Data Targeting
MOBILE MARKETING FOR CREDIT UNIONS
www.rainlocal.com
Whether your goal is cross-selling or new
member acquisition, RAIN can help.
1ST
PARTY DATA
With offline device matching, RAIN will target existing
members from your data list while they use their phones.
3RD
PARTY DATA
RAIN works with major providers such as Facebook
and Google, as well as third-party data vendors who
determine demographics based on browsing history.

5. Optimize your marketing spend by targeting your ideal
customer based on multiple data points from trusted
sources. RAIN works with major providers such as
Facebook and Google, as well as third-party data vendors
who determine demographics based on browsing history
and expressed intent.
Target Your Audience
MOBILE MARKETING FOR CREDIT UNIONS
www.rainlocal.com

6. Hyperlocal Targeting
MOBILE MARKETING FOR CREDIT UNIONS
www.rainlocal.com
RAIN will target all your branches, including:
• Oklahoma City Branch
• Norman Branch
• Amarillo Branch
• Dodge City Branch
• Wichita Branch
RAIN will also target your competitors and
other points of interest.

7. Static Ads
RAIN will create a variety of different creative sets,
including the most popular and effective ad sizes.
Video Ads
RAIN will use all video ads provided by the client.
Creative Assets
MOBILE MARKETING FOR CREDIT UNIONS
www.rainlocal.com

8. Re-Targeting
STAY PERSISTENT THROUGH
www.rainlocal.com
Re-targeting is a successful strategy for
keeping your brand, products, and services in
front of people who have already shown past
interest in what you have to offer.
Target mobile users who have previously
visited your credit union’s website or landing
page and stay present in their lives.
GTM Containers
Installing Google Tag Managers on your site will help
you and the RAIN team attribute conversions. This is
an easy and effective way to track the results of your
mobile marketing campaign.
Facebook Pixel
This pixel allows RAIN to collect data that helps us
track conversions from Facebook, optimize all ads,
build targeted audiences for future campaigns, and
remarket to people who have already taken action
on your website.

9. RAIN helps you engage with your Hispanic
audience by adjusting the imagery and language
on all your creative assets.
Deliver the right message, to the right person in
a way that resonates the most with them.
Target Your Hispanic
Demographic
MOBILE MARKETING FOR CREDIT UNIONS
www.rainlocal.com

10. In addition to comprehensive monthly reports,
RAIN provides you with your own campaign’s
clicks, impressions, and clickthrough rates, as well
as top-performing creatives and target locations
in real time.
Real-Time Results
MOBILE MARKETING FOR CREDIT UNIONS

11. www.rainlocal.com