10 Social Trend to watch in 2011


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  • as social continues to emerge and become mainstream networks like FB and Twitter will remain dominant players... but look for other niche networks to develop to serve as the bigger channels become more crowded and noisy. 40% of FB users follow a brand, while only 25% follow a brand on Twitter baracudda networks= b2b
  • starbucks is offering a pay-by-mobile option that allows you to scan a barcode on your iphone. barcode is linked to a reloadable starbucks card
  • http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-card-mobile SRCH campaign
  • let’s do one on gaming commerce -
  • Black Knight- streaming movies via FB, 6.5mill fans Dennys- YouTube, 237k+ fans....mini series placed inside a denny’s restaurant (think talk show in a diner booth) iTunes- Katy Perry Release, 12 Million fans, streaming on all iOS phones/devices Gaga- Zynga game, gaga meets farmville Samsung- 147k+ fans Brands have begun launching new products and offerings to social channels firstEncourages your brand advocates to share with their social graph Recognition that having fans is not the end goal; delivering meaningful content is
  • “ into now” is the app that listens to what you’re watching or listening to and tells you what people are saying “ greys anatomy” has an app that syncs with what you’re watching to let you engage with the ‘greys’ community get glue and miso are the major players in entertainment checkin apps
  • 10 Social Trend to watch in 2011

    1. 1. JUNE 7 INBOUND MARKETING SUMMIT 2011 Peter Gollan @Factory16 @Vitrue #IMS11 10 SOCIAL TRENDS TO WATCH IN 2011
    2. 2. <ul><li>Massive Networks of Socially Engaging Consumers are Changing the Dynamic for How Marketers Engage with their Brand Advocates </li></ul><ul><li>Review of 10 Trends for Marketers to Think About in 2011 and Beyond Executive Summary on Best Practices to Begin Taking Advantage of the Latest and Upcoming Trends </li></ul>EXECUTIVE OVERVIEW @Factory16 @Vitrue #IMS11
    3. 7. DIFFERENTIATED NETWORKS EMERGE #1 <ul><li>Not all social networks are the same and successful social marketers are interacting with each in very different manners.Marketers will become much more strategic about how, what and when they engage in each channel </li></ul>@Factory16 @Vitrue #IMS11
    4. 8. SOCIAL SPENDING <ul><li>Social media marketers will triple their social spending over the next 3 years and is expected to reach $2B by 2013. 62% of CMOs reported being optimistic about social media as a tactic & the ability to eventually measure ROI.* </li></ul><ul><li>Implication: Pragmatic marketing investment & comparing strategy and results </li></ul>#2 @Factory16 @Vitrue #IMS11
    5. 10. SOCIAL COMMERCE Facebook Credits:Used to purchase real-world goods and required as a payment option for virtual goods on the Facebook PlatformSocial Ordering:e-Commerce living in a social environmentGaming Commerce:Virtual currency to purchase virtual goods in a social game @Factory16 @Vitrue #IMS11 #4
    6. 11. SOCIAL COMMERCE Pay By MobileCombine Mobile Payments with Customer Loyalty CardRewardsDriving Repeat Business and EngagementEase of UsePoS, Rewards and Card Refill All Simple Process @Factory16 @Vitrue #IMS11
    7. 12. SOCIAL COMMERCE Gaming CommerceVirtual Currency for Virtual GoodsSocial Ordering:e-Commerce living in a social environmentGaming Commerce:Virtual currency to purchase virtual goods in a social game @Factory16 @Vitrue #IMS11
    8. 13. EMERGENCE OF SOCIAL ADS <ul><li>Social advertising is in its infancy. </li></ul><ul><li>Twitter & Facebook’s “sponsored” ads launched in 2011. Facebook allowing brands to be targeted (tagged) in fan photos. </li></ul><ul><li>Twitter has real time trend, keyword and geo-location ad opportunities </li></ul>#5 @Factory16 @Vitrue #IMS11
    9. 14. SOCIAL SEGMENTATION EMERGES <ul><li>10,000 Sites add the “Like” Button functionality daily* </li></ul><ul><li>Mirror Segmentation Strategy into Social Tactics </li></ul><ul><li>Not All of McDonald’s 7.6MM Fans Like the Same Thing, Right? </li></ul><ul><li>Reward Local Engagement </li></ul>#6 Huffington Post: http://www.huffingtonpost.com/2011/04/22/facebook-like-button-one-year-old_n_852569.html
    10. 15. @Factory16 @Vitrue #IMS11 LOCAL COMMERCE + <ul><li>Dynamic Vertical Collaboration (Financial + QSR)Target Messaging to “Hot” Markets </li></ul><ul><li>Drive Store Traffic and Revenue </li></ul>
    11. 16. @Factory16 @Vitrue #IMS11 LOCAL WORKS
    12. 17. GAMIFICATION <ul><li>By 2012, There Will Be 68.7MM Social Gamers in the US, Representing 29.5% Growth from 2010 </li></ul><ul><li>Frito-Lay Broke the Guinness World Record for Most Page “Likes” in 24 Hours, Gaining 1.5MM Fans on April 11, 2011 </li></ul><ul><li>Add Gaming Elements to Your Brand </li></ul>#7 @Factory16 @Vitrue #IMS11
    13. 18. COMMUNITIES CREATE CONTENT NETWORKS #8 @Factory16 @Vitrue #IMS11
    14. 19. SOCIAL TELEVISION VIEWING #9 <ul><li>Growth of Check-In Services & Social Apps for TV </li></ul><ul><li>Applications That Allow for Social Viewing </li></ul><ul><li>Social Allows Viewers to Share Experiences & Offer Recommendations </li></ul>@Factory16 @Vitrue #IMS11
    15. 20. SOCIAL TOOLS INTEGRATE <ul><li>Highly Fragmented Tools Space for Target UsersMonitoring, Measuring, Moderating, Publishing, Social Advertising </li></ul><ul><li>All Logical Extensions of Existing Marketing Technology for Digital Marketers </li></ul><ul><li>Opportunity for True CRM exists </li></ul>#10 @Factory16 @Vitrue #IMS11
    16. 21. BEST PRACTICES FOR 2011 TRENDS <ul><li>Determine Your Social Strategy as Part of Your Total Digital Strategy (i.e. lead gen. vs brand advocacy): </li></ul><ul><ul><li>Chose Appropriate Social Networks, Tactics and Messages According to Those Goals </li></ul></ul><ul><ul><li>Establish Metrics to Mirror Objectives </li></ul></ul><ul><li>Social Local Mobile Experience is on the Brink of Creating Truly Social Purchase Experiences for Consumers </li></ul><ul><li>Take Advantage of Social Media Tools, like Management Platforms and Open Graph Objects, to Segment and Customize Messaging for Your Audience </li></ul><ul><li>Engage Your Audience Where They are via Games and Mobile. </li></ul><ul><li>Become a Content Strategist: You are Programming a Content Network for Your Community. </li></ul>@Factory16 @Vitrue #IMS11
    17. 22. WHO WE ARE Vitrue is a Leading Provider of Social Media Marketing Software that Help Brands Manage Their Communities and Publish Content to Those Communities @Factory16 @Vitrue #IMS11
    18. 23. FREE TRIAL As a Special Offer to All Inbound Marketing Summit Attendees, We are Excited to Offer a FREE 14-Day Trial. Contact [email_address] for More Details! @Factory16 @Vitrue #IMS11
    19. 24. THANK YOU Peter Gollan Director of Marketing [email_address] @Factory16