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Adding Mobile & SocialMedia to Your Marketing Campaigns     Stephen Jackson, General Manager             RDZ Media Group
Mobile & Social A Love Story
Mobile is Powering Social Media
Mobile & Twitter       Twitter started as a simple       SMS-text service.       55% of Twitter users access       the pla...
Mobile & Facebook           In December           2011, Facebook had more           than 425m monthly active           mob...
Mobile & Facebook     No Facebook Mobile Ads
Mobile & Photo Sharing       Every 60 seconds 6,600+       photos are uploaded to Flickr.       Every 60 seconds 2,600+   ...
Mobile & Video30 million consumers watch televisioncontent via their mobile phones.
Mobile & Social are NOW the Cool Kids
Making Mobile & Social Work Together
Integrate Your Message for all Platforms
Fit Mobile in the Equation  at the Planning Phase
Start with your mobile websiteTraditional     Mobile
Grow your mobile list through social media
QR Codes to Social SitesScan if you have Facebook on   Scan if you have Twitter on youryour mobile phone.             Mobi...
Twitter     Drive mobile subscribers     by Tweeting Keywords &     shortcodes     Create compelling &     enticing mobile...
Location Based CheckInsLocation-based services are a great way to identifyand reward your frequent customers.
Less than half of advertisers have included Location BasedServices in their marketing plans.
Brands are not speaking toConsumers Inside of the Store
Deliver Coupons fromMobile & Social Media Sites
Encourage Consumers to Share Content
Mobile Social Media & the Super Bowl
Super Bowl Sets Tweets  per Second Record             Twitter posts reached 12,233 tweets             per second at the en...
Super Bowl#Hashtags
Mobile & Social = Love for Your Brand• “If your plans don’t include mobile, then  your plans are not finished.”  – Wendy C...
Thank You for Participating
Adding Mobile & Social Media to Your Marketing Campaigns
Adding Mobile & Social Media to Your Marketing Campaigns
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Adding Mobile & Social Media to Your Marketing Campaigns

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This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine.

I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .

Published in: Business, Technology
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Adding Mobile & Social Media to Your Marketing Campaigns

  1. 1. Adding Mobile & SocialMedia to Your Marketing Campaigns Stephen Jackson, General Manager RDZ Media Group
  2. 2. Mobile & Social A Love Story
  3. 3. Mobile is Powering Social Media
  4. 4. Mobile & Twitter Twitter started as a simple SMS-text service. 55% of Twitter users access the platform via mobile.
  5. 5. Mobile & Facebook In December 2011, Facebook had more than 425m monthly active mobile users That is just over half of its 845m monthly active users overall.
  6. 6. Mobile & Facebook No Facebook Mobile Ads
  7. 7. Mobile & Photo Sharing Every 60 seconds 6,600+ photos are uploaded to Flickr. Every 60 seconds 2,600+ photos are uploaded to Instagram an iPhone only app
  8. 8. Mobile & Video30 million consumers watch televisioncontent via their mobile phones.
  9. 9. Mobile & Social are NOW the Cool Kids
  10. 10. Making Mobile & Social Work Together
  11. 11. Integrate Your Message for all Platforms
  12. 12. Fit Mobile in the Equation at the Planning Phase
  13. 13. Start with your mobile websiteTraditional Mobile
  14. 14. Grow your mobile list through social media
  15. 15. QR Codes to Social SitesScan if you have Facebook on Scan if you have Twitter on youryour mobile phone. Mobile phone.
  16. 16. Twitter Drive mobile subscribers by Tweeting Keywords & shortcodes Create compelling & enticing mobile call to actions Use #hashtags with your campaigns.
  17. 17. Location Based CheckInsLocation-based services are a great way to identifyand reward your frequent customers.
  18. 18. Less than half of advertisers have included Location BasedServices in their marketing plans.
  19. 19. Brands are not speaking toConsumers Inside of the Store
  20. 20. Deliver Coupons fromMobile & Social Media Sites
  21. 21. Encourage Consumers to Share Content
  22. 22. Mobile Social Media & the Super Bowl
  23. 23. Super Bowl Sets Tweets per Second Record Twitter posts reached 12,233 tweets per second at the end of the Giants vs. Patriots game Last year’s most-tweeted moment at the Super Bowl hit 4,064 TPS
  24. 24. Super Bowl#Hashtags
  25. 25. Mobile & Social = Love for Your Brand• “If your plans don’t include mobile, then your plans are not finished.” – Wendy Clark, Senior Vice President, Integrated Marketing, Coca- Cola (IAB Annual Leadership Meeting 2011)• "The fact of the matter is that mobile devices are going to be the majority of the way that people get information.“ – Eric Schmidt, Executive Chairman, Google, March 2009
  26. 26. Thank You for Participating

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