Adding Mobile & Social Media to Your Marketing Campaigns


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This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine.

I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .

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  • [twitter]Beginning my Presentation at the Mobile Brands & Agency Masterclass[/twitter]
  • [twitter]Mobile & Social Media have a symbiotic relationship that works power each other[/twitter]
  • [twitter]Mobile powers social media platforms. 50% or more traffic from mobile [/twitter]
  • [twitter]55% of Twitter users connect tweet from mobile. Twitter began as SMS [/twitter]
  • [twitter]425 million monthly active mobile users connected to Facebook in December 2011. More than half of all FB users[/twitter]
  • [twitter]Facebook collects no ad revenue from mobile views. This will change in 2012[/twitter]
  • [twitter]Every 60 seconds 6,600+ photos are uploaded to Flickr. Instagram averages about 1/3 of Fickr’s traffic[/twitter]
  • [twitter]30 million consumers watch television content via their mobile phones.[/twitter]
  • [twitter]Mobile & social media are the cool kids as they promote conversations and recommendations[/twitter]
  • [twitter]Making mobile & social media work together is a plus for marketers.[/twitter]
  • [twitter]Integrate mobile & social media in your planning process to deliver a concise message[/twitter]
  • [twitter]Remember not everyone owns a smartphone. Plan SMS campaigns to reach your widest audience[/twitter]
  • [twitter]A mobile website is a must. You create a bad experience sending mobile users to a regular website[/twitter]
  • [twitter]Use FB Fan Pages to sign up mobile users. Offer incentives for conversions[/twitter]
  • [twitter]Use QR codes to drive mobile users to post on Twitter and Like FB Fan Pages[/twitter]
  • [twitter]Use #hashtags & create compelling, enticing mobile call to actions[/twitter]
  • [Twitter]Location-based services, a great way to identify & reward your frequent customers.[/Twitter]
  • [twitter]Mobile drives Location – based services however retailers are not fully engaging mobile users[/twitter]
  • [twitter]Brands are not speaking to consumers inside of the stores.[/twitter]
  • [twitter]Deliver coupons on mobile and social media. Consumers follow brands for deals[/twitter]
  • [twitter]Encourage your fans & followers to share your content through Shares, ReTweets and forwarding Texts [/twitter]
  • [twitter]87 ads shown during 4 quarters of the Super Bowl had little call to action & mobile social media integration[/twitter]
  • [twitter]32% of Super Bowl ads included any online reference despite the huge 2nd screen viewing[/twitter]
  • [twitter]Super Bowl Delivers Two Incredible Tweeting Records:[/twitter]
  • [twitter]BestBuy bought in the stars to RT their #hashtag #betterway from their Super Bowl ad[/twitter]
  • [twitter]Audi got mixed feedback from their Super Bowl ad and #hashtag #soLongVampires [/twitter]
  • [twitter]If your marketing plans don’t include mobile, then your plans are incomplete[/twitter]
  • [twitter]The end of my presentation. Thank you for participating.[/twitter]
  • Adding Mobile & Social Media to Your Marketing Campaigns

    1. 1. Adding Mobile & SocialMedia to Your Marketing Campaigns Stephen Jackson, General Manager RDZ Media Group
    2. 2. Mobile & Social A Love Story
    3. 3. Mobile is Powering Social Media
    4. 4. Mobile & Twitter Twitter started as a simple SMS-text service. 55% of Twitter users access the platform via mobile.
    5. 5. Mobile & Facebook In December 2011, Facebook had more than 425m monthly active mobile users That is just over half of its 845m monthly active users overall.
    6. 6. Mobile & Facebook No Facebook Mobile Ads
    7. 7. Mobile & Photo Sharing Every 60 seconds 6,600+ photos are uploaded to Flickr. Every 60 seconds 2,600+ photos are uploaded to Instagram an iPhone only app
    8. 8. Mobile & Video30 million consumers watch televisioncontent via their mobile phones.
    9. 9. Mobile & Social are NOW the Cool Kids
    10. 10. Making Mobile & Social Work Together
    11. 11. Integrate Your Message for all Platforms
    12. 12. Fit Mobile in the Equation at the Planning Phase
    13. 13. Start with your mobile websiteTraditional Mobile
    14. 14. Grow your mobile list through social media
    15. 15. QR Codes to Social SitesScan if you have Facebook on Scan if you have Twitter on youryour mobile phone. Mobile phone.
    16. 16. Twitter Drive mobile subscribers by Tweeting Keywords & shortcodes Create compelling & enticing mobile call to actions Use #hashtags with your campaigns.
    17. 17. Location Based CheckInsLocation-based services are a great way to identifyand reward your frequent customers.
    18. 18. Less than half of advertisers have included Location BasedServices in their marketing plans.
    19. 19. Brands are not speaking toConsumers Inside of the Store
    20. 20. Deliver Coupons fromMobile & Social Media Sites
    21. 21. Encourage Consumers to Share Content
    22. 22. Mobile Social Media & the Super Bowl
    23. 23. Super Bowl Sets Tweets per Second Record Twitter posts reached 12,233 tweets per second at the end of the Giants vs. Patriots game Last year’s most-tweeted moment at the Super Bowl hit 4,064 TPS
    24. 24. Super Bowl#Hashtags
    25. 25. Mobile & Social = Love for Your Brand• “If your plans don’t include mobile, then your plans are not finished.” – Wendy Clark, Senior Vice President, Integrated Marketing, Coca- Cola (IAB Annual Leadership Meeting 2011)• "The fact of the matter is that mobile devices are going to be the majority of the way that people get information.“ – Eric Schmidt, Executive Chairman, Google, March 2009
    26. 26. Thank You for Participating