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Branchout 2017 - Day 2 Session - Bowen Pan

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Building People Led Products - Bringing Local Communities Closer Together through Facebook Marketplace
By Bowen Pan, Marketplace Product Manager at Facebook

Facebook Product Manager Bowen Pan provides an exclusive glimpse into building Facebook products, through an exploration of Facebook's Marketplace platform.

Published in: Mobile
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Branchout 2017 - Day 2 Session - Bowen Pan

  1. 1. Building People-led Products Bringing Local Communities Closer Together through Facebook Marketplace Bowen Pan Product Manager - Marketplace @BowenPan
  2. 2. 2+ Billion People Use Facebook each month
  3. 3. How We Build Products at Facebook
  4. 4. Valuable Well-CraftedEasy to Use
  5. 5. Valuable Well-CraftedEasy to Use
  6. 6. Valuable Well-CraftedEasy to Use
  7. 7. Valuable Well-CraftedEasy to Use
  8. 8. How do we decide what to work on?
  9. 9. Closed Distribution Friends Only
  10. 10. Closed Distribution Group Members Only
  11. 11. Open Distribution No Barriers
  12. 12. 77%+ Growth in the number of unique conversations between a potential buyer and seller in Marketplace (US) 18M+ new items posted for sale in Marketplace in the US during the month of May Source: Facebook Between Jan and May 2017
  13. 13. People-led Product Strategy Don’t take anything for granted.
  14. 14. THIS JOURNEY 1% FINISHED
  15. 15. @BowenPan #branchout17 Questions Submit your questions via sli.do Enter code Branchout2017

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