Bob Bentz and Barb Breeser presented this to Sondra Manis on December 17, 2021.

1. Mobile/Digital Marketing Strategy
THE POWER OF MOBILE
Using Social Media and Mobile
To Engage and Acquire

2. Before We Get Started…
What are your current recruiting efforts?

3. Some Job Boards Work –
For those who are looking for a new job!
Do Job Boards Work?

4. How do you reach
them at the right
time, in the right
place and on the
right device?
Your Best Audience Passive Candidates

5. We have
worked with
some GREAT
clients!

6. • Mobile Strategy & Consulting
• Mobile Advertising
• Digital Advertising
• Text Message Marketing
• Web Development
• App Development
• SEO & SEM
• PPC
• Social Media Marketing
• Content Marketing
• Voice Mail Direct
• Text To Landline
• IVR
• Video Production
• Chatbots
• Promotional Products
Our Services

7. Mobile/Digital
Advertising Strategy

8. Let’s talk about your ideal candidates

9. • Managers
• Shift Workers
• Hourly Workers
• Geo-Conquesting
○ Competitor’s Location
○ filter by # of days/week
• Geographic Region
○ Detroit + 50 miles
Efficient Targeting

10. • In 2020, 62% of YouTube users in
the U.S. accessed the platform daily.
• Users in the age group of 15-25
years old make up 77% of all
YouTube users.
• It’s estimated that by 2022, there will
be 210 million viewers in the U.S.,
up from 192 million in 2018.
• Video consumption is one of the
most popular ways to consume
content, with 85% of U.S. internet
users accessing online video
through YouTube at least once per
week
https://www.youtube.com/channel/UCBh4
8xtbXOqGOOZDhMu9j5Q
We can edit and use these recruitment
videos for advertising purposes
YouTube
Source: https://www.semrush.com/blog/youtube-stats/

11. Facebook
Aspirational imagery and ad copy will get
your message in front of the right target
audience(s).
Dynamic Creative Ads
- 5 images, 5 copy and 5 headlines = 125 combinations
Our Hiring Alerts page can host the ads
Video Testimonials

12. Instagram
1 billion active users
Avg. time spent per day:
30 minutes
Cross promotional opportunities
with Facebook
Sproutsocial.com - Mar 2021

13. Snapchat
58% of Snapchat users are female
and 41% are male.
69% of U.S. teens say they use
Snapchat.
Active Snapchatters open the site
more than 30 times per day
Snapchatters spend an average of
30 minutes per day on the site
Source: https://www.statista.com/statistics/326460/snapchat-global-gender-group/

14. source: https://www.statista.com/statistics/970911/monetizable-daily-active-twitter-users-in-the-united-states/
Twitter
37 million daily active users (US)
Largest age group - 30-49 (44%)
32% Female / 68% Male

15. Mobile Web & App Ads
Your ads can run across
thousands of locally relevant
mobile websites and apps like
Fortnite or AllRecipes.com

16. TikTok
Geos are restricted to DMA or State
In the US, there are 80 million monthly active
users on TikTok. 60% of those are female and
40% male.
TikTok users spend an average of 52 minutes
daily on the platform.
A TikTok user opens the app approximately 8
times a day.
Gen Zers are TikTok's predominant audience
and are the biggest trendsetters.
source: https://wallaroomedia.com/blog/social-media/tiktok-statistics/

17. LinkedIn
A higher-educated, B2B demographic
Largest Age group 30-49
738 million users
57% male / 43% female
source: https://blog.hootsuite.com/linkedin-statistics-business/ and Pew Research Feb 2021

18. Reddit
source: Statista Global Consumer Survey, Sept 2021

19. LANDING PAGE
Lead Capture: Landing Page
When a candidate taps on any of your
ads she/he will be sent to a custom
landing page. Information provided will
then be available to your recruiters for
follow up.

20. 109 submissions
Your Information is Always Available
Optional: Candidate Dashboard
⮚ Manage, Sort & Track Candidates
⮚ See Results in Real Time
⮚ Download to Excel
109 submissions

21. Candidate information immediately
emailed to hiring manager for follow up
Candidates receive a pop up thank you and an
email thank you, both linking to your website
Hiring Manager & Candidate Get Immediate Info
(Optional with Landing Page)

22. Campaign Request Form
Automatically order a campaign
Includes campaign information
-Recruiter information
-Business unit
-Type of position
-Hiring Bonus
-Recurring or Always on
https://mobileacquire.com/campaign/2234
https://mobileacquire.com/campaign/2249

23. Complete Campaign in Action
Generate
Awareness
Build
Engagement
Acquire New
Candidates
• Social media advertising
• In app ads
• Mobile web ads
• Google Display Network
• Retargeting
Custom mobile
landing page!
Access your leads through
your dashboard!

25. Follow up with candidates
using text messages.
Hyperlink the address for a
hiring event or include a
click to call now.
Re-engage those you
haven’t yet connected with.
Targeted Mobile
Follow Up: Text
Text Marketing

26. Search Engine Optimization
⮚ Meta Tags
⮚ Link Building
⮚ SEO Content writers
⮚ Syndicated articles
⮚ Blogs
⮚ Infographics
⮚ Local SEO
SEO

27. Voicemail Direct
Reach Them Wherever They Are
Reach out to your opt in
database with a recorded
message. Your message
will be sent directly to the
candidate’s voicemail.
Pay only for delivered
messages.

28. Text to Landline
Text Enable Your Landline
Prospective customers are already
texting you...you just don’t know it yet!
Features
•Easy to Use - Respond to texts via your
computer rather than the small screen of a
mobile phone!
•Keyword Response - Artificial intelligence
responds to keywords received.
•Broadcast Text Messaging - Notify your
customers and prospects with mass texting.
•App Available - So you can respond outside
of office hours!

29. Retargeting
Reinforce those visiting
your careers page by
targeting them with
your recruiting ads.

30. • Targeting Strategy
• Creative Design
• Media Placement
• Landing Page
Development & Hosting
• Daily Monitoring
• A-B Testing
• Optimization
• Weekly Reporting
• In depth Campaign Recap
Advertising Media can include:
• Facebook
• Instagram
• Google
• YouTube
• Snapchat
• Reddit
• Tiktok
• Twitter
• LinkedIn
• Mobile Apps
• Mobile Web
• Retargeting
• Text Message Follow up
• Voice Mail Direct follow up
Our Advertising Solution

31. Bob Bentz
Purplegator
President
TWITTER: @ballparkbob
EMAIL: bob@purplegator.com
FACEBOOK: PurpleGatormobile/
LINKEDIN: linkedin.com/in/bobbentz
OFFICE: 888-76-GATOR
MOBILE: (610) 513-0900
CONTACT INFORMATION