Rich Social: Not Your Grandfather's Rich Media

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Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.

In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.

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Rich Social: Not Your Grandfather's Rich Media

  1. 1. Presented  by  Kira  Sparks,  Shoutlet,     and  Marcus  Whitney,  Moontoast   Thursday,  April  10,  2014   RICH SOCIAL: NOT YOUR GRANDFATHER’S RICH MEDIA
  2. 2. Follow Us #RichSocial
  3. 3. Social Rich Media Advertising Platform Moontoast helps brands deliver engaging Social experiences across all social channels and device types. Awareness Consideration Intent Lead Generation Conversion Brand Loyalty
  4. 4. Who Moontoast Has Worked With
  5. 5. Connect with Moontoast @Moontoast Facebook.com/Moontoast linkedin.com/company/moontoast-inc pinterest.com/MoontoastPins/ Gplus.to/Moontoast Youtube.com/moontoasttv
  6. 6. Today’s Presenters Rick Martira @RJMartiraJr Senior Director Marketing & Strategy Marcus Whitney @marcuswhitney Co-Founder CBDO
  7. 7. UNIFIED exists to transform social data into Marketing Intelligence and Success for brands and agencies. Smart Social for Smart Marketers
  8. 8. The Social Operating Platform SOCIETY FOR NEW COMM, RESEARCH, BEST TECHNOLOGY AMERICAN BUSINESS AWARDS, BEST NEW MARKETING & PR PRODUCT FACEBOOK ERA OF THE NEWS FEED WINNER INTERNET WEEK FUTURE OF ADVERTISING: PEOPLE’S CHOICE AWARD BEST SOCIAL MEDIA PLATFORM INNOVATION CCW’S BEST TRAINER AND BEST QUALITY ACTOR The  Social  Opera@ng  PlaBorm   Top Ranked in 7 Categories by Forrester Research
  9. 9. The Social Operating Platform System of Record Customers We chose Unified’s Social Operating Platform because it will allow both our internal business groups and agency partners to execute collaboratively in one cloud-based platform, while providing our executive leadership a holistic ROI view into our overall social investments. Entertainment CPG Finance TravelAutomotive Technology Who We Serve “ “ Matt Ford, Digital Partnerships
  10. 10. State of Social Marketing Industry Social is now the top Internet activity: Time Americans spend on social media each day. 37MINUTES
  11. 11. State of Social Marketing Industry Businesses using social media are 1.5 to 2 times more likely to anticipate revenue growth
  12. 12. State of Social Marketing Industry Monthly Active Users by Network
  13. 13. State of Social-Mobile Marketing Industry 60% of social media time is spent on smartphones and tablets
  14. 14. State of Social-Mobile Marketing Industry Time spent on Pinterest’s mobile app in 2013 grew more than 6,000% (Source: Nielsen)
  15. 15. Tapping in How can brand marketers best tap into the potential of the social mobile world?
  16. 16. Tapping in Brands must create exceptional experiences that build a relationship with their audience 1
  17. 17. Tapping in Brands must set themselves apart from their competitors by giving their social fans engaging, interactive content 2
  18. 18. Tapping in Brands must create a unified experience across all channels & devices 3
  19. 19. Social Feed Marketing & Social Rich Media
  20. 20. Social Feed Marketing The world now moves at the Speed of the Feed.
  21. 21. Social Feed Marketing Experts Over 500 global brands & agencies use Unified’s Social Operating Platform and Services to measure, engage and advertise across social media. 2013 AWARD WINNER FACEBOOK ERA OF THE NEWS FEED Marketing Solutions Across All Major Social Networks. The first private company to have programmatic API access to all 3 major social networks
  22. 22. What is Social Rich Media? Social Rich Media takes the power of Social Media and amplifies it for deeper user experiences in the Social feed. It is a branded ad format, powered by Facebook advertising, promoted Tweets, and other Native ad types.
  23. 23. Social Rich Media outperforms the rest These industry leading social rich media units drive higher click through and engagement compared to display and mobile rich media. Moontoast Results vs. Display & Mobile Rich Media Moontoast CTR Display Rich CTR Moontoast CTR Mobile Rich CTR Moontoast Engagement Display Rich Engagement 12X Greater CTR vs. Display Rich Media 160% Greater CTR vs. Mobile Rich Media 150% Greater Engagement vs. Display Rich Media
  24. 24. Social Rich Experience Experts
  25. 25. When you combine the two… When you combine Social Feed Marketing and Social Rich Media you: Enhance The Power of Native.
  26. 26. Enhance the Power of Native Max Ad Performance Multi- Touch-point Experiences Measurable Impact 1 2 3
  27. 27. Impacts the entire Consumer Journey Awareness Consideration Intent Lead Generation Conversion Brand Loyalty Timer Ratings & Reviews Configurator Data Capture Business Locator Voting
  28. 28. Measuring Rich Social Rich Unit AnalysisSocial Ad Analysis Shared insights for optimization & applied learnings
  29. 29. Building, Managing & Optimizing Social Campaigns
  30. 30. Build Create Social Rich ads in unison with your social marketing campaigns
  31. 31. Manage Publish, target and manage your Social Rich ads in real-time for the best performance
  32. 32. Optimize Analyze and learn from how your ads have performed in order to achieve better results in your next campaigns
  33. 33. Nissan October Car Care Sweepstakes OBJECTIVES •  Drive awareness, service bookings, and conversion •  Find orphaned VINs STRATEGY •  Countdown Rich Media unit •  Sweepstakes Rich Media unit, targeting custom audiences RESULTS •  744 Facebook Registrants •  91% mobile conversion rate •  135 orphaned VINs identified •  2,422% growth in take-rate •  $35M in aftersales service revenue •  18:1 Netted return on investment
  34. 34. VEVO’s Hottest Latin Music Videos of Summer OBJECTIVES •  Drive artist and brand awareness, click-throughs and conversion STRATEGY •  Voting Rich Media unit •  Mobile-first quality •  Show fans real-time results in-unit RESULTS •  88,000 ad expansions •  13.69% click-through rate •  44.8% in-unit voting conversion •  30,000 in-unit votes
  35. 35. Want to find out more about Moontoast? Contact Hello@Moontoast.com Join us for our webinars each month: Go to moontoast.com/webinar to find out what’s coming up
  36. 36. Unified – Find out more Want to find out more about Unified? Contact info@Moontoast.com Or visit www.unifiedsocial.com

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