1. Location-Based Campaign Management
Tips and tools on building and running an effective
location-based marketing campaign
Check-in and tweet using #SMCV11
2. Adarsh Pallian
• CEO, Geotoko.com
• Founded Geotoko in May, 2010
www.geotoko.com
• Located in Vancouver, BC
• @pallian on twitter
5. 5 Billion Mobile Users Worldwide in 2010
FOURSQUARE FACEBOOK PLACES
10+ million users, 2 million daily check-ins, 30+ million Facebook Places users,
60% US and 40% international 1.5 million local businesses on FB Places
1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device
6. After less than two years on the
market, location-based apps such
as Foursquare are now used by
16% of all online adults
…an adoption rate that took Twitter twice as long to achieve
12. Geotoko provides an easy-to-use
web-based dashboard for businesses
to create, manage and measure
their location-based marketing campaigns
across multiple platforms and venues.
13. 01 Create 02 Track
Build and distribute deals Aggregate in-depth, real-time
and promotions on multiple data to deliver meaningful
LBS like foursquare and metrics, actionable insights
facebook places. and measurable ROI
• Sweepstakes • Intelligence (heatmap)
• Daily Giveaways • Geo-Score
• Instant Win • Demographics
• Loyal Visitors • Location analytics
• Door Crashers • Social influence
• Club card • Behavioral patterns
26. 01 Create a strategy
Evaluate internal resources, past performance and future objectives.
Extracting location-based marketing ROI requires patience, preparation and
foresight.
02 Establish Metrics
Take advantage of our analytics platform and customize this arsenal to
reflect the organization’s broader business goals and a formalized plan for
geo-social analytics.
03 Benchmark
Create performance targets before launch and continuously monitor both
internal progress and external developments (activity of competitors) in the
geo-social space.
