Brander is a social media marketing agency that specializes in influencer marketing. They propose a campaign for Amazing Grass that would leverage Brander's network of influencers to create awareness, conversations, and trust in the Amazing Grass brand over the course of 1 month campaigns. Influencers would document how Amazing Grass products affect them, generating long-term engagement. Brander tracks all metrics in real-time and provides detailed reports. They offer 3 campaign options for Amazing Grass at different price points and levels of reach and influencer following. The goal is to position Amazing Grass as the leader in plant-based nutrition.

1. Create The Conversation
Campaign Proposal
Amazing Grass

2. We are not an ad firm. We are a conversation
firm. We get the internet talking about our clients
with the help of our online influencers.
• Genuine Influencers – Our influencers are
real people with interested and engaged
followers. When they talk, people listen.
• True Reach – Our Influencers share Photos,
Videos & Tweets in excess of 250 million
impressions a day.
• Consistent Message – We tell a cohesive
story across multiple platforms, all calibrated to
the voice and tastes of our Influencers and their
audience.
• Real Time Reactions – We adapt in real-time
to changing situations and emerging
opportunities.
• State-of-the-Art Technology – We track all of
this data in real time through a highly-efficient,
and highly-optimized application.
Introducing Brander
The Premier Social Influencer Company
We are the connection
Our Technology connects our Clients
with likeminded Influencers. Their
Creative content puts you at the
center of the conversation!

3. riccardopozzoli stylin in some @DSTLD
by the beach
Brander will leverage the power of our
influencer network to create…
Relevant Content that builds lasting awareness
and trust in the Amazing Grass brand.
Massive Awareness of Amazing Grass as a major
producer of all-natural green drinks, designed to
improve digestive health and increase energy!
Engaging Conversation about Amazing Grass
and their products throughout the social media
space over the course of the campaign.
True Results, as our long-term efforts position
Amazing Grass on the vanguard of plant-based
nutritional health, and as the go-to brand for all-
green, organic food and drink.
Amazing Grass
Outline

4. Amazing Grass
Social Strategy
Influencer Driven-Marketing
Our Influencers will make a series of sequential posts, documenting
how the provided Amazing Grass product is affecting them over
the course of 1 month. This will demonstrate the effectiveness of
the product, and generate long-term conversation about the
Brand that will drive traffic to the website, as well as to all allied
social media feeds.
Our trusted Influencers are selected to participate in your
campaign based on their relevance to your target demographic.
Once approved by the client, our Influencers will be deeply
integrated into the campaign as brand ambassadors. To this end,
they will be capable of travelling, documenting, and posting for
the brand as needed - according to the given campaign
parameters.
Recommended Mediums
We would recommend integrating the following feeds into your
campaign:
Instagram offers the perfect
opportunity to highlight your
company in a visually appealing
and engaging manner.

5. Brander will position Amazing Grass on the vanguard of
plant-based nutritional health, and as the go-to brand
for all-green, organic food and drink. Influencers
appealing to a targeted audience of health conscious
men and women aged 21+ will document the
effectiveness of the product over the course of the
campaign– creating massive conversation about
Amazing Grass.
Possible Amazing Grass Conversations:
Excitement as followers try the product out for
themselves and experience a similar boost in energy
and digestion!
Discussions about which Amazing Grass products are
right for them.
Amazing Grass
Content Delivery
By engaging users directly, the resulting
chatter will generate awareness,
interest, and excitement for Amazing
Grass while setting the stage for organic
mentions, likes, re-grams, and more.

6. Once a campaign is underway, Brander will track all social metrics in real-time through
our robust analytics platform. We'll stay in close contact throughout the process and
compile all measurable data into detailed reports for your review. This will include a
detailed summary of the total clicks, hashtag trends, comments, and responses for
each individual platform. All of this will then be compiled to calculate both total reach
and total engagements.
When the campaign succeeds, you’ll know exactly why.
Amazing Grass
Campaign Metrics and Summary
Execution details
Flight Dates: TBD
Investment: TBD
Celebrity Integration: TBD
Geo: North America
Conversational Tracking
@AmazingGrass
#EnergySuperFood
#AmazingDigestion
Social engagements
before Brander Campaign
Social engagements
during Brander Campaign
Data Points:
Clicks
Hashtag Trends
Comments
Responses
Some sponsored posts on Instagram are NOT
permanent. Longer campaigns allow for a more
sustained burst of conversation.

7. Option 1
Ignite Conversation
1 Month Campaign
Cost: $10,000
True Reach Impressions: 600,000
Number of Influencers: 4
Average Influencer Following: 150,000 Followers
Number of Posts Per Influencer: 4 (One Per Week)
Examples of Participating Influencers:
- Ashley Diana Cox | @LipstickAndBerries| 186,000
Option 2
Deeper Engagement
1 Month Campaign
Cost: $15,000
True Reach Impressions: 1,000,000
Number of Influencers: 4
Average Influencer Following: 250,000 Followers
Number of Posts Per Influencer: 4 (One Per Week)
Examples of Participating Influencers:
- Alex Centomo | @AlexCentomo| 251,000
Option 3
Social Celebrity Integration
1 Month Campaign
Cost: $30,000
True Reach Impressions: 2,500,000
Number of Influencers: 5
Average Influencer Following: 500,000 Followers
Average Number of Posts Per Influencer: 4 (One Per Week)
Examples of Participating Influencers:
- Arianny Celeste | @AriannyCeleste | 706,000
Budget

8. The Result
Taking Your Company to the Next Level
AVAILABLE ON:
What can you expect
from a campaign with
Brander?
Approval of
far-reaching
Influencers
Widespread
exposure
on social media
Dramatic
Increase
In
Downloads
Expanded
Presence

9. Thank You
Create The Conversation