Gamification is Here:Build a Winning Plan!Marta Rauch  @martarauch
What Well Cover: • Why gamification? • Enterprise gamification data, examples • Oracle is in the game • Plan for game chan...
Audience Poll       Have you worked on a gamification project?       Do you expect to within the next year?Marta Rauch, @m...
Challenge             Listen for the top 3 tips you’d like to             take back to your workplace.Marta Rauch, @martar...
Gamification?Marta Rauch, @martarauch   "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
What Is Gamification, Anyway?                                                                 Game techniques ..          ...
Game Techniques Used In Gamification   Game dynamics – motivate behavior          Examples: scenario, rules, progression ...
Effective for Social Media                                                                                                ...
Excellent Results for Teaching                                                                                            ...
Being Adopted by the US Government  Twenty-three+ agencies are gamifying, including:   National Institutes of Health   D...
Enterprise Gamification Is HereMarta Rauch, @martarauch   "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyr...
Enterprise Gamification is Growing Rapidly  By 2014, over 70% of companies  will have at least one                        ...
It’s Big Money! Market: from $100M in 2011 to over $2.8B in 2016 Growth: from 155% in 2011 to 197% in 2012 47% focus on us...
It’s the Best Way to Engage Millennial Workers  Gen Y have 10,000 hours of gaming by age 21  The 10,000-Hour Rule – Outlie...
How Gamification Benefits Enterprises        Increase user engagement        Motivate participation        Influence be...
Marta Rauch, @martarauch   "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
Enterprise Gamification           ExamplesMarta Rauch, @martarauch   "Gamification is Here: Build a Winning Plan" LavaCon ...
Enterprise Example: Oracle                                                                                                ...
Enterprise Example: IBM  Gamified products include IBM Connections                                                        ...
IBMs ROI for Gamified Translation  • IBMs Social Laboratory gamified documentation translation  • Awarded points to employ...
Enterprise Example: XEROX XEROX gamified performance management.                                                          ...
Enterprise Example: SAP  Gamified TechEd conference and internal training                                                 ...
Enterprise Example: Samsung  Gamified loyalty program for Samsung communityMarta Rauch, @martarauch   "Gamification is Her...
Enterprise Example: Volvo Gamification motivates fans to participate in community. Players earn points toward rewards or c...
Enterprise Example: Microsoft  Gamified teaching new features  Ribbon Hero has reached millions of users     Microsoft Off...
Enterprise Example: Microsoft  Microsoft Office Ribbon Hero 2Marta Rauch, @martarauch   "Gamification is Here: Build a Win...
Enterprise Example: Cisco                                                                                                 ...
Enterprise Example: Cisco Game for learning networking skills Helps network admins prep for certification                 ...
Enterprise Example: Cisco The Cisco Learning Network includes a Games Arcade. “Wanna talk games? Join the discussion in th...
Oracle Examples The statements and opinions expressed here are my own and do not necessarily represent those of Oracle Cor...
The Importance of Gamification                                       http://badgeville.com/resources/events/engage2012/ora...
Oracle Online Communities      Oracle Forums      https://forums.oracle.com                                               ...
Gamification Focus Group  Gathered input on how members are involved in Oracle online communities  Discussed what motivate...
Oracle Apps UX Gamification All Hands Day  “A great way to learn about gamification, build team spirit, and create an inno...
Twitter Accounts  Twitter account and hashtag:  @GamifyOracle  @GamifyOracleApps    #GamifyOracleMarta Rauch, @martarauch ...
Gamification Blogs  Employee blog posts at https://blogs.oracle.com/        https://blogs.oracle.com/gamification/        ...
Oracle at Gamification Summit Apps User Experience Presentation at Gamification Summit 2012    http://www.gsummit.com/sess...
Oracle at Enterprise Gamification 2012        https://blogs.oracle.com/gamification/        Oracle Apps UX Presentation at...
Oracle at HCII 2013     Human-Computer Interaction InternationaI 2013Marta Rauch, @martarauch   "Gamification is Here: Bui...
Implications for           Technical           CommunicationMarta Rauch, @martarauch   "Gamification is Here: Build a Winn...
Game Changers – Build a Plan! 1. Understanding user motivation 2. Gamified UA architecture 3. UA patterns 4. Gamification ...
1. Understanding User Motivation  Sample gamification motivators:  •       Completing a task  •       Gaining skills  •   ...
Know What Motivates Your Users         http://nikeplus.nike.com/plus/Marta Rauch, @martarauch       "Gamification is Here:...
2. Gamified User Assistance Architecture Sample architecture considerations: •       Plan player’s journey •       Provide...
3. User Assistance Patterns Sample patterns for gamification: •       User interface strings for components such as       ...
Example: Embedded Help, Tips              http://www.informationweek.com/thebrainyard/slideshows/view/232901489/7-examples...
4. Gamification Terminology New terminology includes gamification components, such as: •       Badges •       Quests •    ...
5. Gamified Messages        Define the goal and rules         of your gamified system        Introduce strategy and tact...
6. Writing Style Use words that motivate your players. Be informal, fun, friendly.Marta Rauch, @martarauch   "Gamification...
Encourage Players To Continue the Game                                                                                    ...
7. Scheduling for Play Testing, Iterations                           http://www.microsoft.com/en-us/playtest/default.aspxM...
8. Administration and Upgrade ConsiderationsAdministering the game with Adobe’s Digital Marketing Suite(incorporates gamif...
9. Accessibility If your product is required to be accessible, ensure that the product and documentation conform to corpor...
10. Localization Localizing games involves more than translation. Allow extra time. To localize effectively, it’s crucial ...
Game Changers – Build a Plan! 1. Understanding user motivation 2. Gamified UA architecture 3. UA patterns 4. Gamification ...
Resources for Learning MoreMarta Rauch, @martarauch   "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright...
Selected Resources • Kevin Werbach, Dan Hunter: For The Win: How Game Thinking Can Revolutionize Your Business (coming soo...
Game On! •       Your goal: Learn gamification skills to enhance your career and         prepare for new projects. •      ...
Level 1: Journey Begun  Your quest: Attend this presentation                                                             ...
Level 2: Gamification Technology  Your quests:                                                                           ...
Level 3: Deeper Understanding  Your quests:                                                                              ...
Level 4: Involved  Your quests:  •      Learn about gamification projects at your company.                               ...
Level 5: Design and Playtest Your quest:      Design a gamification system, do playtesting.      1. Pick an enterprise pr...
Level 6: Mission Accomplished!  Your quests: • Like the Oracle Apps User Experience group, hold   an internal Gamificatio...
You are developing gamification skills, and are on track to be    prepared for 2015, when 50% of enterprises will gamify i...
What We Covered:  • Why gamification?  • Enterprise gamification data, examples  • Oracle is in the game  • Plan for game ...
Challenge: Top Tips             Share the top tip you plan to             take back to your workplace.Marta Rauch, @martar...
•       @martarauch    •       Marta Rauch                                                                                ...
About the Speaker    Marta Rauch is a principal information developer and team lead at Oracle, where    she participates i...
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Gamification is Here: Build a Winning Plan!

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  1. 1. Gamification is Here:Build a Winning Plan!Marta Rauch @martarauch
  2. 2. What Well Cover: • Why gamification? • Enterprise gamification data, examples • Oracle is in the game • Plan for game changers • Resources Key Takeaway: Enterprise gamification is here. Be prepared! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauchMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  3. 3. Audience Poll Have you worked on a gamification project? Do you expect to within the next year?Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  4. 4. Challenge Listen for the top 3 tips you’d like to take back to your workplace.Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  5. 5. Gamification?Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  6. 6. What Is Gamification, Anyway? Game techniques .. …in non-game situations …to motivate people and drive behavior.Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  7. 7. Game Techniques Used In Gamification  Game dynamics – motivate behavior Examples: scenario, rules, progression  Game mechanics – help achieve goals Examples: teams, competitions, rewards, feedback  Game components – track progress Examples: quests, points, levels, badges, collections Badgeville http://badgeville.com/Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  8. 8. Effective for Social Media Points, levels, badges, leaderboardsMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  9. 9. Excellent Results for Teaching Khan Academy is so successful, schools use it in classrooms http://www.khanacademy.org/aboutMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  10. 10. Being Adopted by the US Government Twenty-three+ agencies are gamifying, including:  National Institutes of Health  Department of Energy  National Endowment for the Arts  National Park Service  US Army  NASA http://www.whitehouse.gov/blog/2011/11/23/games-grand-challengesMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan"LavaCon202. Copyright 2012.
  11. 11. Enterprise Gamification Is HereMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  12. 12. Enterprise Gamification is Growing Rapidly By 2014, over 70% of companies will have at least one It’s coming to gamified product an enterprise near you! By 2015, over 50% will gamify innovation A company that gamifies marketing & customer retention will be as important as eBay, Facebook, or Amazon Source: Gartner Press Release Egham, UK, April12, 2011: http://www.gartner.com/it/page.jsp?id=1629214Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  13. 13. It’s Big Money! Market: from $100M in 2011 to over $2.8B in 2016 Growth: from 155% in 2011 to 197% in 2012 47% focus on user engagement Enterprise is the largest market segment Enterprise is 25% of the gamification market Source: M2: http://www.m2research.com/gamification.htmMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  14. 14. It’s the Best Way to Engage Millennial Workers Gen Y have 10,000 hours of gaming by age 21 The 10,000-Hour Rule – Outliers by Malcolm Gladwell Gen Y are 25% of the US workforce In 2014, they will be 36%, and in 2020, 46% “Maximizing Millennials” UNC Kenan-Flagler Business School Jane McGonigal: Gaming Can Make A Better World http://www.youtube.com/watch?v=dE1DuBesGYMMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  15. 15. How Gamification Benefits Enterprises  Increase user engagement  Motivate participation  Influence behavior  Drive adoption, learning, loyalty  Improve quality of service  Increase efficiency  Reduce time, costs Bunchball http://www.bunchball.com/products  Drive profitsMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  16. 16. Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  17. 17. Enterprise Gamification ExamplesMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  18. 18. Enterprise Example: Oracle  Leaderboard  Recognition  Badges  Levels  Points  Achievements  Competition  Rewards Oracle Forum https://forums.oracle.comMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  19. 19. Enterprise Example: IBM Gamified products include IBM Connections Game-style onboarding, missions, levels, leaderboard Demo of Level Up for IBM Connections http://www.youtube.com/watch?v=rro5G0yLyeE&feature=relmfuMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  20. 20. IBMs ROI for Gamified Translation • IBMs Social Laboratory gamified documentation translation • Awarded points to employees who helped translate • Employees were motivated because they could use points to donate to their own charities Results: • Improved accuracy • Reduced time for translation • Saved millions in translation costsMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012. 7 Examples: Put Gamification to Work
  21. 21. Enterprise Example: XEROX XEROX gamified performance management. Get ready for a gamified performance reviewMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012. 7 Examples: Put Gamification to Work
  22. 22. Enterprise Example: SAP Gamified TechEd conference and internal training Used a golf game to engage users in trainingMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012. 7 Examples: Put Gamification to Work
  23. 23. Enterprise Example: Samsung Gamified loyalty program for Samsung communityMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012. 7 Examples: Put Gamification to Work
  24. 24. Enterprise Example: Volvo Gamification motivates fans to participate in community. Players earn points toward rewards or charity donations. 7 Examples: Put Gamification to WorkMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  25. 25. Enterprise Example: Microsoft Gamified teaching new features Ribbon Hero has reached millions of users Microsoft Office Ribbon Hero http://www.microsoft.com/en-us/download/details.aspx?id=26531 http://www.gamification.co/2011/09/15/bringing-games-to-the-enterprise-how-microsoft-ribbon-hero-makes-productivity-engaging/Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  26. 26. Enterprise Example: Microsoft Microsoft Office Ribbon Hero 2Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  27. 27. Enterprise Example: Cisco Game to help network admins learn the binary number system https://learningnetwork.cisco.com /docs/DOC-11119Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  28. 28. Enterprise Example: Cisco Game for learning networking skills Helps network admins prep for certification https://learningnetwork.cisco.com /docs/DOC-3820Cisco Mind Share Learning Game Cisco exam prep game Cisco exam prep game levelsMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  29. 29. Enterprise Example: Cisco The Cisco Learning Network includes a Games Arcade. “Wanna talk games? Join the discussion in the Games Forum. Try out these games and read the Game On! Blog from Ciscos Jerry Bush, Game Guy Extraordinaire!” https://learningnetwork.cisco.com/community/connections/gamesMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  30. 30. Oracle Examples The statements and opinions expressed here are my own and do not necessarily represent those of Oracle Corporation. The following is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of functionality described of Oracle’s products remains at the sole discretion of Oracle Corporation.Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  31. 31. The Importance of Gamification http://badgeville.com/resources/events/engage2012/oracle-on-importance-of-gamificationMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  32. 32. Oracle Online Communities Oracle Forums https://forums.oracle.com My Oracle Support https://support.oracle.comMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  33. 33. Gamification Focus Group Gathered input on how members are involved in Oracle online communities Discussed what motivates members to participate. Collected ideas and opinions on how game mechanics could encourage participants. http://www.oracle.com/webfolder/ux/applications/newsletters/CPP/CPP_2011nov.htmlMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  34. 34. Oracle Apps UX Gamification All Hands Day “A great way to learn about gamification, build team spirit, and create an innovative, contemporary user experience in a very agile way” – Ultan O’Broin Photograph: Ultan O’Broin Teams hard at work during the #gamifyOracle design jam. Photograph: Martin Taylorhttps://blogs.oracle.com/userassistance/entry/oracle_applications_gamification_worldwide_ux Photograph: Edward RoskeMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  35. 35. Twitter Accounts Twitter account and hashtag: @GamifyOracle @GamifyOracleApps #GamifyOracleMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  36. 36. Gamification Blogs Employee blog posts at https://blogs.oracle.com/ https://blogs.oracle.com/gamification/ Games At Work, Part 1 Games at Work, Part 2 Oracle Apps UX Gamification Worldwide All Hands DayMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  37. 37. Oracle at Gamification Summit Apps User Experience Presentation at Gamification Summit 2012 http://www.gsummit.com/session/enterprise-user-experience- making-work-engaging-at-oracle/Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  38. 38. Oracle at Enterprise Gamification 2012 https://blogs.oracle.com/gamification/ Oracle Apps UX Presentation at Enterprise Gamification, September 2012Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  39. 39. Oracle at HCII 2013 Human-Computer Interaction InternationaI 2013Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  40. 40. Implications for Technical CommunicationMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  41. 41. Game Changers – Build a Plan! 1. Understanding user motivation 2. Gamified UA architecture 3. UA patterns 4. Gamification terminology 5. Gamified messages 6. Writing style 7. Scheduling for play testing, iterations 8. Administration and upgrade considerations 9. Accessibility 10. LocalizationMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  42. 42. 1. Understanding User Motivation Sample gamification motivators: • Completing a task • Gaining skills • Solving problems • Getting visibility • Learning • Exploring • Sharing • Cooperating • Competing against othersMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  43. 43. Know What Motivates Your Users http://nikeplus.nike.com/plus/Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  44. 44. 2. Gamified User Assistance Architecture Sample architecture considerations: • Plan player’s journey • Provide onboarding • Organize by quests, levels • Address all stages of the player’s lifecycle, from novice through mastery Sample QuestsMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  45. 45. 3. User Assistance Patterns Sample patterns for gamification: • User interface strings for components such as points, levels, quests, badges, leaderboards… • Onboarding tutorials • Embedded tips and help • Messages to motivate, announce rewards, level up • FAQs • Forum • Wiki https://www.youtube.com/watch?feature=player_detailpage&v=LprAZKSnm4QMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  46. 46. Example: Embedded Help, Tips http://www.informationweek.com/thebrainyard/slideshows/view/232901489/7-examples-put-gamification-to-work?pgno=3Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  47. 47. 4. Gamification Terminology New terminology includes gamification components, such as: • Badges • Quests • Levels • Leaderboards • Rewards • virtual goods… http://blogs.technet.com/b/microsoft_blog/archive/2012/01/18/visual-studio-achievements-program-brings-gamification-to-development.aspx http://www.i-programmer.info/news/99-professional/3635-visual-studio-achievements-program.htmlMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  48. 48. 5. Gamified Messages  Define the goal and rules of your gamified system  Introduce strategy and tactics  Plan messages to guide players toward mastery  Offer progress messages  Provide feedback, encouragement, motivation  Reward players when they level up, meet goals  Link to a game FAQMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  49. 49. 6. Writing Style Use words that motivate your players. Be informal, fun, friendly.Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  50. 50. Encourage Players To Continue the Game Congratulate players for achievements, introduce the next level http://technorati.com/social-media/article/isw-introduces-gamification-for-ibm-connections/Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  51. 51. 7. Scheduling for Play Testing, Iterations http://www.microsoft.com/en-us/playtest/default.aspxMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  52. 52. 8. Administration and Upgrade ConsiderationsAdministering the game with Adobe’s Digital Marketing Suite(incorporates gamification analytics through a partnership with BunchBall)http://venturebeat.com/2011/11/16/bunchball-brings-gamification-to-adobes-digital-marketing-suite/ http://nikeplus.nike.com/plus/ Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  53. 53. 9. Accessibility If your product is required to be accessible, ensure that the product and documentation conform to corporate accessibility guidelines. http://www.includification.com/Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  54. 54. 10. Localization Localizing games involves more than translation. Allow extra time. To localize effectively, it’s crucial to consider the country and culture. Examples: • Rewards: What motivates one culture may not appeal to others • Quests: Customize to country and corporate culture • Feedback: Consider societal norms • Leaderboards: In some cultures, being #1 is not desirable http://schedule.gdconf.com/sessions/track/localization-summitMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  55. 55. Game Changers – Build a Plan! 1. Understanding user motivation 2. Gamified UA architecture 3. UA patterns 4. Gamification terminology 5. Gamified messages 6. Writing style 7. Scheduling for play testing, iterations 8. Administration and upgrade considerations 9. Accessibility 10. LocalizationMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  56. 56. Resources for Learning MoreMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  57. 57. Selected Resources • Kevin Werbach, Dan Hunter: For The Win: How Game Thinking Can Revolutionize Your Business (coming soon) http://wdp.wharton.upenn.edu/books/for-the-win/ • Gamification course taught online by Kevin Werbach through Coursera: https://www.coursera.org/course/gamification • Michael Wu, What is Gamification, Really? http://lithosphere.lithium.com/t5/Building-Community-the-Platform/What-is-Gamification-Really/ba-p/30447 • Gartner Press Release Egham, UK, April12, 2011 http://www.gartner.com/it/page.jsp?id=1629214 • M2 Research http://www.m2research.com/gamification.htm • Jane McGonigal , TED talk on how games can make a better world http://blog.ted.com/2010/03/17/gaming_can_make/ • Michael Wu, Gamification 101: The Psychology of Motivation http://lithosphere.lithium.com/t5/Building-Community-the-Platform/Gamification-101- The-Psychology-of-Motivation/ba-p/21864 • For the Win: What’s the big deal about Bartle’s Player Types? http://gamifyforthewin.com/2012/08/whats-the-big-deal-about-bartles-player-types/ • Richard Bartle, “Hearts, Clubs, Diamonds, Spades: Players Who Suit MUDs” http://www.mud.co.uk/richard/hcds.htm • Amy Jo Kim, Gamification 101: Design the Player Journey • Games at Work, Part 1: https://blogs.oracle.com/userassistance/entry/games_at_work_part_1 Games at Work, Part 2: https://blogs.oracle.com/userassistance/entry/games_at_work_part_2 Gamification, by Erika Noll Webb https://blogs.oracle.com/gamification/ Oracle Apps Gamification Worldwide UX Design Jam https://blogs.oracle.com/userassistance/entry/oracle_applications_gamification_worldwide_ux Making Work Engaging at Oracle http://www.gsummit.com/session/enterprise-user-experience-making-work-engaging-at-oracle/ @GamifyOracleApps , #GamifyOracle • Gamification Gets Down to Business http://articles.businessinsider.com/2011-07-20/tech/30034737_1_ibm-executive-ibm-employees-sametime • Cisco Information Through Play http://www.nomimes.com/casestudies/hunt/ • Dell Hopes to Score with Gamification http://www.informationweek.com/thebrainyard/news/strategy/231601797/dell-hopes-to-score-with-gamification • Nitro for SalesForce http://www.bunchball.com/products/nitroforsalesforce, http://www.youtube.com/watch?v=LprAZKSnm4Q • Ribbon Hero: How Microsoft Made Office Fun http://www.youtube.com/watch?v=TRhjOBhAPb8 Microsoft Visual Studio Achievements Program Brings Gamification to Development http://blogs.technet.com/b/microsoft_blog/archive/2012/01/18/visual-studio-achievements-program-brings-gamification-to-development.aspx • Why IBM Represents the Future of Social Business http://articles.businessinsider.com/2011-07-20/tech/30034737_1_ ibm-executive-ibm-employees-sametime • 7 Examples: Put Gamification to Work http://www.informationweek.com/thebrainyard/slideshows/view/232901489/7-examples-put-gamification-to-work • Bringing Gamification to Adobe’s Digital Marketing Suite http://venturebeat.com/2011/11/16/bunchball-brings-gamification-to-adobes-digital-marketing-suite/ • Game Accessibility http://www.game-accessibility.com/index.php?pagefile=visual http://www.gameaccessibilityguidelines.com/guidelines/full-list/ • Game localization, http://gamelocalisation.wordpress.com/Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  58. 58. Game On! • Your goal: Learn gamification skills to enhance your career and prepare for new projects. • Your strategy: Gain skills by completing quests, and progressing through the levels. Demonstrate mastery when you complete Level 6. • Helping you get there: After you complete each level, you earn a badge. After you level up to Level 6, you will be ready to work on a gamification project! • Badges and levels: Level 1 Level 2 Level 3 Level 4 Level 5 Level 6: Newbie Apprentice Gamer Enterprising Designer GamificationMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012. Guru!
  59. 59. Level 1: Journey Begun  Your quest: Attend this presentation Level 1 and listen for tips to bring back to your Newbie workplace. Level 1 Level 2 Level 3 Level 4 Level 5 Level 6Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  60. 60. Level 2: Gamification Technology  Your quests: Level 2 • Learn about some gamification providers, such as: Apprentice - Badgeville - Bunchball - Gamify.it - Lithium - Shufflebrain - SCVNGR • Become familiar with some gamification platforms Level 1 Level 2 Level 3 Level 4 Level 5 Level 6Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  61. 61. Level 3: Deeper Understanding  Your quests: Level 3 • Play a variety of games to develop an understanding of Gamer game mechanics, dynamics, leveling up, rewards, language, and aesthetics • Become familiar with game concepts and terminology Level 1 Level 2 Level 3 Level 4 Level 5 Level 6Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  62. 62. Level 4: Involved  Your quests: • Learn about gamification projects at your company. Level 4 Suggest ways gamification could provide benefits. Enterprising • Search for “enterprise gamification” on the internet and social networks, find members of the gamification community, and follow, learn, and interact. • Read gamification articles and posts, and consider attending gamification events and conferences. Level 1 Level 2 Level 3 Level 4 Level 5 Level 6Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  63. 63. Level 5: Design and Playtest Your quest: Design a gamification system, do playtesting. 1. Pick an enterprise problem that is suitable for gamification and addresses business goals. Level 5 2. Understand your players, learn what motivates them. Designer 4. Plan business objectives, game dynamics, mechanics, and components, including player journey, feedback, intrinsic rewards. 5. Create a storyboard and mockup. 6. Invite players to playtest the game. 7. Confirm that players are motivated and reach goal, and that game meets business objectives. 8. Incorporate feedback and iterate. Level 1 Level 2 Level 3 Level 4 Level 5 Level 6Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  64. 64. Level 6: Mission Accomplished!  Your quests: • Like the Oracle Apps User Experience group, hold an internal Gamification Summit. Collaborate on integrating Level 6 Guru gamification in your company’s products and communities. • Like Oracle, hold a customer focus group to learn what motivates players and ways to enhance it using gamification. • Design game systems that are fun and meet business needs using internal motivation. Do playtesting and iterations. • Enjoy increased customer adoption, learning, motivation, satisfaction, loyalty, and retention. Level 1 Level 2 Level 3 Level 4 Level 5 Level 6Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  65. 65. You are developing gamification skills, and are on track to be prepared for 2015, when 50% of enterprises will gamify innovation, and 70% will have at least one gamified product. Following the tips in this presentation will help you achieve your goal. You’re in the game! Best wishes for success with your gamified enterprise project.Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  66. 66. What We Covered: • Why gamification? • Enterprise gamification data, examples • Oracle is in the game • Plan for game changers • Resources Key Takeaway: Enterprise gamification is here. Be prepared! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauchMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  67. 67. Challenge: Top Tips Share the top tip you plan to take back to your workplace.Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  68. 68. • @martarauch • Marta Rauch Connect • +Marta Rauch with me! • Marta Rauch Join me at my upcoming presentations: • STC gamification webinar, October, 2012 • TC Camp, 2013 • Intelligent Content 2013 mobile workshop • HCII 2013 enterprise gamification presentationMarta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.
  69. 69. About the Speaker Marta Rauch is a principal information developer and team lead at Oracle, where she participates in corporate gamification initiatives. She has worked at two game companies, and recently completed an online Gamification course via Coursera and Professor Kevin Werbach of the Wharton School. A frequent presenter for conferences and webinars, Marta has published articles for IEEE, the Center for Information Development Management Best Practices, and STC Intercom. With over 20 years of experience in technical communication, she has received 15 STC awards for individual and team projects at the local, national, and international level. In 2012, she was listed as one of the 400 Most Influential in #Techcomm and #ContentStrategy. Marta holds a BA from Stanford University, a teaching credential, and a Certificate from UC Extension in Managing the Development of Technical Communication. The statements and opinions expressed here are my own and do not necessarily represent those of Oracle Corporation.Marta Rauch, @martarauch "Gamification is Here: Build a Winning Plan" LavaCon 2012. Copyright 2012.

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