Richen is a company that specializes in gamification and crowdsourcing to enrich existing brands. They are experts in using game mechanics like missions, achievements and leaderboards in non-game environments to increase engagement. Gamification works by focusing on human motivation through commitment, goals and status rather than just functions. It can significantly increase user participation and engagement as shown in examples from Spotify, Autodesk, Samsung and education. Richen's own results using gamification include a 3000% increase in video watching, a 70% drop in unfinished tasks, and significantly higher user participation and feedback.

1. WE ARE THE GAMIFICATION EXPERTS
GAMIFICATI N
ENGAGEMENT & RESULTS

2. RICHEN is a privately owned company that
specializes in enriching the value of existing
brands. Our main tools are gamification and
crowdsourcing. Our employees are experts in
marketing, advertising and the digital way of
business.

3. THE PHENOMENA

4. WIKIPEDIA SAYS: Gamification is the use of
game mechanics & elements in a non-game
environment.

5. GAMIFICATION ELEMENTS
MISSIONS ACHIEVEMENTS TOP LISTS
SOCIAL REWARDSGOALS

6. BUT WHAT
IS IT REALLY?

7. IT’S ABOUT
COMMITMENT

8. DATING

9. LONG TERM GOAL

10. WHY
DOES
IT
WORK ?

11. VS.
FUNCTION FOCUS
DESIGN
HUMAN FOCUS
DESIGN

12. STATUS / ACCESS / POWER / ONLY THEN STUFF
SAPS

13. ENGAGEMENT CAROUSEL
ACTIVATE
USERS
SPURS
THEM
ON
EMPOWERS
MOTIVATES
MORE
Source: Forrester 2012

14. INDUSTRY EXAMPLES
INTERNAL
Spotify: replaced
annual reviews with
a mobile, gamified
solution with over
90% of employees
participating
voluntarily
SALES
Autodesk: gamified
the free trial,
increasing trial usage
by 54%, buy clicks by
15% and channel
revenue by 29%
MARKETING
Samsung Nation: 500%
increase in customer
product reviews, and
66% increase in site’s
visits when using a
gamified system
EDUCATION
The impact of levels,
badges and a feedback
system connected to a
study course, 18.5%
higher average grade for
students enrolled in the
gamified course.

15. CASE:
VEIKKAUS
POINTS
WE ARE THE GAMIFICATION EXPERTS

18. OUR RESULTS OF GAMIFICATION
+3000%
The growth of
watching
videos.
A drop of
70%
in leaving
tasks undone.
+20%
site visit &
frequency
increase.
MIN
More time
spent on
Website
87%
Very
positive user
feedback.

19. VIDEO WATCHING
63
BEFORE
VIEWS
1516
AFTER
VIEWS

20. RE-DIRECTION
150
BEFORE
VISITS
10xVISITS

21. USER PARTICIPATION
3949
1195
TESTS DONE
23%
QUIT
6,5%
QUIT
TESTS DONE
230%
GROWTH

22. WHY SHOULD YOU DO IT?
( i.e. the SNAKEOIL PITCH )
At this stage results are guaranteed.
For the price of a marketing campaign you
WILL get better short / long –term results.

23. GAME
IS N!DO YOU WANT TO KNOW MORE?
FREDRIK SIRÉN: +358 40 555 1409 | fredrik@richen.fi