Google Glass and Augmented Reality - tools for your content strategy tool kit

Google Glass and Augmented Reality - Tools for Your Content Strategy Tool Kit @martarauch #STC14 Marta Rauch

• The market for wearable tech • Google Glass apps and use cases • The importance of augmented reality • Content strategy • Resources Tip! Details are in my slides on SlideShare: http://www.slideshare.net/MartaRauch What We’ll Look At Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014 Adapt your content strategy for augmented reality and wearable tech!

• Do you use any wearable technology, like a Fitbit? • Have you used an augmented reality app, like the Ikea catalog? Poll Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014 http://www.engadget.com/2013/08/06/ikeas-2014-catalog-app-augmented-reality/ https://www.youtube.com/watch?v=vDNzTasuYEwhttp://www.businessinsider.com/fitbit-force-review-2013-10

Explosive growth – get your content ready Market growth projection: • $10 Million in 2014 • $300 Million in 2018 (Business Insider) In 2014, 27% of developers surveyed plan to create apps for wearable technology (Strategy Analytics) http://www.appliedtechnotopia.com/post/69869304265/an -infographic-look-at-apps-for-wearable-tech-in Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC201 Copyright 2014

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.. http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/ Interact with your Mercedes

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://translogic.aolautos.com/2013/07/02/google-glass-app-gives- tesla-model-s-owners-a-wearable-way-to-co/ Interact with your Tesla

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.. http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-me-the- scalpel-please-googleglass-during-surgery/ Train medical school students

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://abcnews.go.com/Technology/google-glass-changing- quadriplegics-life/story?id=19918986 http://alexbtrust.org/ “I am a New Yorker, a law student, a quadriplegic… With Glass, paralysis doesn't have to be paralyzing.” - Alex Blaszczuk

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.. bits.blogs.nytimes.com/2013/08/16/google-tries-to-make- google-glass-look-fashionable/ http://www.marieclaire.com/blog/nina-garcia-google-glass http://mashable.com/2013/08/15/vogue-google-glass/ Make a fashion statement

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://glass-apps.org/google-glass-application-list http://glass-apps.org/voicebuyer-for-amazon-google-glass-app Shop

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. Watch news http://www.theverge.com/2013/5/20/4339446/google-glass- apps-everything-you-can-do-right-now

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://glassappz.com/apps/glassfit/ http://glassappz.com/apps/camelbak-thirst/ http://news.cnet.com/8301-17938_105-57597301-1/camelbaks- new-google-glass-app-aims-to-keep-you-hydrated/ Work out

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://panelpicker.sxsw.com/vote/21626 The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://theappslab.com/2013/06/20/messing-around-with-glass- and-fusion-crm-for-kscope-13/ Engage customers The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://glassappz.com/apps/glass-nest/ http://glassappz.com/apps/revolv/ http://revolv.com/revolv-google-glass-the-future-of-home-automation/ Control the Internet of Things (IoT)

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://glass-apps.org/google-glass-application-list Monitor Social Networks

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. https://www.fidelitylabs.com/content/fidelity- market-monitor-for-glass Monitor the market

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://glass-apps.org/google-glass-application-list Track finances on all your devices

"AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience." - Marta Rauch The Language of Content Strategy, by Scott Abel and Rahel Bailie. O’Reilly Media http://oreilly.com/ What is augmented reality? Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://www.pbs.org/mediashift/2013/06/how- newspapers-make-augmented-reality-sexy-profitable/

Augmented reality apps are being developed for Google Glass and other wearable technologies Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014 AR for Glass and wearable tech http://www.psfk.com/2013/10/google-glass-running-app.html http://techcrunch.com/2013/09/08/smartdrive-hack-creates-a-real- hud-for-your-car-via-google-glass/

• 864 million phones AR enabled in 2014 • 103 million cars AR enabled by 2020 AR is everywhere Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://camicusdotorg.wordpress.com/2013/06/01/augme nted-reality-car-repair-a-google-glass-app/ http://www.semico.com/content/augmented-reality- envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images /hype-cycle-pr.png;pv4a3db6f9c029a4db

By the end of 2016, revenue of $600 billion It is big money Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://www.semico.com/content/augmented-reality-envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup

• Publishing • Repair • Automotive • Mobile • Translation • Medical • Education • Advertising, manufacturing, navigation, television, tourism, military, gaming, construction… It's influencing many fields Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://en.wikipedia.org/wiki/Augmented_reality http://venturebeat.com/2013/08/22/augmented-reality-gives- surgeons-a-virtual-look-at-real-world-organs-during-operations/

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://www.autoblog.com/2013/08/13/2015-audi-a3- augmented-reality-app-owners-manual-video/ AR is replacing manuals

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://www.bitrebels.com/technology/a ugmented-reality-car-repair-app/ AR car repair guide

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0 http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets- augmented-reality-ipad-repair-app-video Volkswagen’s MARTA service guide

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8 http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/ AR printer setup and repair manuals

Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. https://blogs.oracle.com/databaseinsider/entry/experience_oracle _database_12c_with Oracle’s Augmented Reality app

• Useful • Timely • Unobtrusive • Relevant • Concise Content for wearable tech Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.

• Useful • Timely • Unobtrusive • Relevant • Concise • Straightforward Content for wearable tech Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.

• Useful • Timely • Unobtrusive • Relevant • Concise • Straightforward • Visual Content for wearable tech Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.

• Useful • Timely • Unobtrusive • Relevant • Concise • Straightforward • Visual • Adaptable Content for wearable tech Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.

• Useful • Timely • Unobtrusive • Relevant • Concise • Straightforward • Visual • Adaptable • Accessible Content for wearable tech Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014.

• Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch • Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/ • Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos • Marta Rauch, Wearable Technology and Google Glass – Why It Matters Google Glass • Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515 • Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/ Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8 Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines • Installable Glassware, http://glass-apps.org http://glassappz.com • Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing- around-with-glass-and-fusion-crm-for-kscope-13/ • Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/ • Noel Portugal, Augmented Reality Translation and Wearables: Sit Up and Take Notice. http://www.multilingualblog.com/augmented-reality-translation-and-wearables-sit-up-and-take-notice/ • Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626 • Misha Vaughn, Will You Be wearing Your Enterprise Data? https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your Augmented Reality • Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality topic) • Mez Breeze, How Augmented Reality Will Change the Way We Live, http://thenextweb.com/insider/2012/08/25/how-augmented- reality-will-change-way-live/ • Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner, https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with Selected Resources Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014

• The market for wearable tech • Google Glass apps and use cases • The importance of augmented reality • Content strategy • Resources Tip! Details are in my slides on SlideShare: http://www.slideshare.net/MartaRauch What We Looked At Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. Adapt your content strategy for augmented reality and wearable tech!

• @martarauch • Marta Rauch • +Marta Rauch • Marta Rauch • Marta Rauch Connect with me Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. Thank You!

Marta Rauch was one of the first Google Glass Explorers in 2013, and is looking at content strategy and use cases for enterprise. A senior principal information developer at Oracle, Marta leads cloud and mobile projects, and participates in initiatives for wearable tech and Glass. Look for Marta’s article on Google Glass and wearable technology in the April, 2014 STC Intercom. Marta provided UX feedback for two AR apps for iPad and Android. Her augmented reality topic is featured in The Language of Content Strategy, by Rahel Bailie and Scott Abel, available from O’Reilly and Amazon. An STC Associate Fellow, Marta is a frequent presenter for conferences and webinars, and has published articles for IEEE, HCII, STC Intercom, and CIDM Best Practices. She has received 15 STC awards for individual and team projects at the regional and international level. She is a member of the STC Nominating Committee. Marta holds a degree from Stanford University, a teaching credential, and a certificate from UC Extension in Technical Communication. About the Speaker Marta Rauch @martarauch "Google Glass and Augmented Reality: Tools for Your Content Strategy Tool Kit" #STC14 Copyright 2014. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.