Paul DeBettignies presents a job search toolkit for being your own headhunter. As an experienced IT recruiter and digital influencer, he provides tips over 13 years of experience on using social media like LinkedIn effectively for networking and job searching, researching companies and contacts, crafting emails and phone calls, and maintaining persistence and positivity throughout the process. The $30 toolkit offers templates, resources, and advice for taking a proactive, marketing-focused approach to finding employment opportunities.

1. Paul DeBettignies Presents…
Job Search Toolkit:
Be Your Own Headhunter

2. Who Am I?
• 13 years as an IT Recruiter
• Top 20 MN Social Media Innovator
• HR Examiner’s Top 25 Digital Recruiters
• HR Examiner’s Top 25 Digital HR Influencers
• Local and national speaker on Recruiting/HR, Career and Social
Media topics
• Co-Founder and Coordinator of Minnesota Recruiters

3. Why $30?

4. There Is No…

5. Job And Economic Statistics
Great Recession
Initial Unemployment Claims
• Thursdays
U.S. Monthly Jobs Report
• 1st Friday
Local statistics
• 3rd Thursday

6. Sources Of Hire...
• CareerXroads 9th Annual
Source of Hire Study
(PDF: scroll to page 12)
26.7% Referrals
22.3% Corporate Web Site
13.2% Job Boards

7. Get In The Game...
• Move past the emotions
• Take control of your situation
• Be proactive not reactive
• Be Your Own Headhunter

8. “Some of us are Digital Natives and some
of us are Digital Immigrants”
- Robert Stephens, Founder of Geek Squad

9. Minnesota Headhunter’s
Thoughts On Finding A Job
•This is a marketing and sales activity
•The techniques involved, have changed
•This is a job
• Way more than searching job boards
• Is stressful and may/will take some time

10. Job Search And Dating...
• Do they like me
• Unreasonable expectations
• Baggage
• Playing hard to get
• When to call back
• Set expectations
• Blind date and being set up
• Making a commitment
• IgniteMPLS Dating And Job Search They Both Suck (video)

11. Do An Audit Of Your
Online Presence…

12. • Paul DeBettignies
• “Paul DeBettignies”
• “Paul DeBettignies” MN OR Minneapolis

13. Getting Started...
•Create/update/optimize LinkedIn and social networking
profiles
•Find a job search buddy
•Keep a routine
•Don't get caught in “analysis paralysis”
•Change voice message(s)

14. Job Search Is A Contact Sport

15. I Love The Gophers...

16. Don’t
Gophersuck_Badgerules@xxx.com
Do
First.Last@email.com
Preferred
www.debettgnies.com
paul@debettignies.com
Register A Domain
GoDaddy

17. Marketing of You...
Job search is the marketing
of you and the unique skill
set you bring to the table.
What makes you different
than other applicants
Why would you hire you

18. Who Are You?
• 10 second pitch or sound byte
• 30 second elevator pitch
• Summary
• Resume
• Business cards VistaPrint

19. Plan Your Day, Plan Your Search
• This is a process
• Plan the upcoming day
• Set daily and weekly goals
• Create a system to keep track
of:
- Research
- Resume submittals
- Phone calls
- Email
- Names & Titles
- Networking leads
• JibberJobber

20. Five Ways To Find A Job
• Know someone
• Target a company
• Reply to a job posting
• Be found
• “Who do you know who
can use someone like me”

21. Who Is In Your Network?
• Current/Former coworkers,
bosses, vendors, clients*
• College/High School
• Friends, family and neighbors
• Groups involved in
• Who you have an email
address for

22. Who Is In Your Online Network?
• Linkedin 90M Work
• Facebook 500M Home
• Twitter 190M Networking
• MySpace 110M Bar
• Ning Groups Thousands

23. Create/Update/Optimize your profile

24. Headline
•Be specific about your location and industry
•Use the “Headline” as a way to attract visitors
•Include what you do or what you are looking for
•Add a photo (professional, not casual)

25. Real Time Updates

26. Add Your Online Places
• Default is “Personal Website” “My Blog”
• Edit to name your website, resume, portfolio, etc
• More click through’s when sites are named

27. Summary – Tell A Story
Include:
- Keywords
- Buzzwords
- Acronyms

28. Experience – Resume

29. Education
• Be sure to list all activities outside of the classroom
• Include certifications, certificates and programs attended

30. Groups And Associations

31. Honors And Awards
Include personal, professional and volunteer nominations and awards

32. Public Profile
Include this:
• In your resume
• Email footer
• Online profiles
• When leaving comments on web sites
• Business Card

33. Resume Template
http://resume.linkedinlabs.com/

34. People Search
•Basic search if you know the name
• Jason Baker
• “Jason Baker”
• “Jason Baker” MN
•Click “Advanced Search”
Here you can search people and refine results
number of ways including keywords, company,
location and industry

35. How To Connect – 1 At A Time

36. How To Connect – Many At A Time
Click “Add Connections”

37. LinkedIn Advanced Search
HR OR “Human Resources” OR Recruiter OR “Hiring Manager”
CFO OR “Chief Financial Officer”
C AND UNIX AND SQL

38. LinkedIn Advanced Search – Results
Refine by Company, School, Industry, etc

39. Use Google To Search LinkedIn
• Your reach is only so big
• Google indexes most personal and company profiles
• Start with this search string in Google
• You will need to “play” with words, phrases, “”, AND OR NOT
like you would usually do on any Google search

40. Examples
Google
• site:linkedin.com (inurl:pub OR inurl:in) -
intitle:directory -inurl:dir -inurl:jobs “Greater
Minneapolis-St. Paul Area" (”human resources” OR
HR OR recruiter OR "hiring manager") “Best Buy”
Bing
• site:linkedin.com "Greater Minneapolis-St. Paul Area"
recruiter "Best Buy" –dir
• Change “Best Buy" for any company name

41. Jobs
• Click “Advanced Search”
• Enter “Postal Code”
• Refine as needed
• See who you are linked to at the company
• “Follow” the company

42. Super Connectors
• Those with 500+ connections
• Anyone with an email in their “Headline” is an open networker.
LIONS, TopLinkedIn.com, MyLinkNetwork
• Most Recruiters are open networker
• This can be a quick way to grow your network.
• One caution: Many will include you in their newsletters or other
infrequent email
• Advanced Search
• Postal Code: 90210
• Sort By: Connections

43. LinkedIn Groups
• You can belong to a maximum of 50 groups
• Local, regional, (inter)national
• College/school alumni, industry, associations, special interest
• Increases the size and scope of your network
• Create a group – Free
• Discussion, jobs and events

44. Search Companies
• Click “Companies”
• Enter a company name
• Results will include statistics, related companies, job posted on
LinkedIn and people in your network who work there
• “Follow”

45. Applications
Slideshare – Blogs – Twitter* - Reading List

46. More LinkedIn Tools
• Recommendations: give and ask for them
• Answers: participate in industry conversations
• Events: in your town and online

47. Settings
• Email Addresses – enter all of them
• Public Profile – full view
• Profile Views – name and headline
• Member Feed Visibility – everyone (unless employed,
silently looking and editing profile)
• Profile and Status Updates – yes (maybe not for the
employed

48. Look At Your Profile…
Would You Want To Connect With You?

49. Social Media is….
Ready for This?
SOCIAL!

50. Social Media Is Social (duh)
• Create two way conversations
• Creating relationships
• Move from online to in person (or at
least on the phone) when you can
• Invest before making a withdrawal

51. 4 Tips For Using
Social Media:
1. Keep Your profiles updated
2. Learn when to listen and when to
join in.
3. Be cautious of the line between
personal and professional.
4. Give status updates and let your
connections know what you are
doing.

52. Facebook
• Include resume
• Search for Company pages
• Join/participate in groups
• Connect with your network
• Consider making “Education
and Work” public
• Pay attention to privacy settings
• BranchOut! http://branchout.com

53. Twitter
• Include “real name”, nearest large city, keywords, buzzwords
• “Follow” local “cool kids”, industry leaders, groups, those in the know
• Search/follow HR, Recruiters, Jobs
• Add yourself to directories
• Find others lists
• Groups: #smbmsp - #mnrec
• Chats: #jobhuntchat - #genychat
• Twitter Search

54. Twitter Tools
Directories
• Twellow
• WeFollow
• TweepSearch
Lists
• Twitaholic (most users including by location)
Twitter Search
In Google:
site:twitter.com intitle:"on twitter" "bio * * "Recruiter" " 55401

55. Online Identity: Hub & Spokes
Hub
• LinkedIn
Spokes
• Facebook
• Twitter
• Google Profile (profile)
• about.me (profile)
• Emurse (resume)
• Visual CV (resume)
• eFolioMinnesota (portfolio)

56. Linkedin, Facebook & Twitter
Updates
Share links to:
• Events/conferences
• Seminars/webinars
• Industry articles/news/statistics/blog posts
• Local business articles/news/statistics/blog posts
Be unique:
• I am updating my marketing resume anyone want to see it?
• I am looking for an accounting job, who do you know is hiring?
• Anyone know a Hiring Manager at Best Buy?
Ask/give advice
Ask/answer questions
Reply to others
Forward others updates

57. “You can't stay in your corner of the Forest
waiting for others to come to you. You have to go
to them sometimes.”

58. Do NOT Be A Secret Agent
Be James Bond

59. When Networking...
•Seek advice not help
•“Who do you know who…?”
•Network gravity
•How can you help someone else

60. Help Your Network Find Each Other!

61. Keep Track Of And Nurture Your Network
Good Bad

62. Where Should I Look?
• Big job boards
Monster (HotJobs) | CareerBuilder
• Niche and local job boards
CraigsList | Dice | MinnesotaJobs
• LinkedIn
• Facebook, Twitter, Social Networking sites
• Newspapers
Print and Online
• Trade, Professional, Association web sites
• Lists
Inc 5000 | Twin Cities Business | Directories
• Job search engines
Indeed | SimplyHired | LinkUp
• Recruiters, Search Firms, Employment Agencies
• Job clubs

63. You Should Know...
•Until you know otherwise,
assume the company has a
position for you
•Advertising one position may
be a sign of other jobs
•Company career pages are
key

64. What Do I Know About Them?
Research potential employers using:
•Google, Yahoo, Hoovers
•Local newspapers
•Press Releases
•Business magazines
Your Mission?
To find information you can use in email, calls, interviews
"Best Buy" (intitle:news OR inurl:news OR intitle:events OR inurl:events
OR "stock quotes" OR announced OR released)

65. Zero In On Your Target
•Find a contact name
•Target hiring managers, senior
management and recruiters
•Use your network and LinkedIn
•Google names, industry terms
and titles
•Breakfast/Lunch/Dinner can be
the best times to call

66. Search Your Contacts Name
•Google
•LinkedIn
•Facebook
Find things about them that can help create a
connection between you
DO NOT be creepy

67. Find Their Email Address
• "email * * * bestbuy.com“
• *@bestbuy.com
First.Last@bestbuy.com

68. Using Email
• Focus
• Rename resume.doc
• Send resume in Word or RTF
• Grammar, spell check, no viruses
• Check 2-3 times a day
• Night owls check in the morning
• Check Spam folder
• Footer:
• name, phone number, email
address & LinkedIn URL

69. Beware Of The Applicant Tracking System...
•Reverse engineer resume: include
keywords and acronyms from ad
•Send resume in MS Word or RTF
format
•Some/most have issues with:
- PDF’s
- Bold
- Italics
- Tables
- Colors

70. Maintain Contact With Followup
•Be polite and persistent, not
pushy
•Keep the call/email brief and to
the point
•Is more information needed?
•Thank you card, letter
and email
•Keep a copy of you resume
handy

71. Don’t Be Scared Of The Phone!
•Rehearse your call, script if you
need one
•Use industry buzzwords
•DO NOT EVER use the words
“entry level”

72. Sign Up For Jobs Via Email And RSS Feeds
RSS Feeds
•RSS in Plain English
•Look for these logos on web sites:

73. Dead End and Getting Desperate
•Offer to do an “internship”
•Shadow for a day
•Are you addressing the need of
the employers?
•Take a part time or consulting gig
•Volunteer with a non-profit or
other community organization
•If not now, when can you contact
again?

74. Whew, Victory! ....
• Send an email to those you
have been in contact with
• Is your new company hiring
other positions?
• Start looking for your next new
job
• Maintain your network
..Now What?

75. Resources
• Library
• State & local workforce centers
• Blog aggregator
Alltop Careers
Alltop HR
•Advice, Templates and Tips
About.com: Job Searching
Job-Hunt.org
JobDig
Quintessential Careers
The Riley Guide

76. $30
Pay for what you can, for what you learn.
Be Your Own Headhunter
© 2002-20011 Be Your Own Headhunter

77. To Learn More…
www.mnheadhunter.com
Paul DeBettignies
paul@mnheadhunter.com