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Career Workshop - IA Summit 2013


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Career Workshop - IA Summit 2013

  1. 1. Amanda Schonfeld | Sapient CAREER WORKSHOP IA Summit 2013Russ Unger | GE Capital Image Source © Time Inc.
  2. 2. SIMPLE RULESWelcome to Sanctuary
  3. 3. INTRODUCTIONS Name Something About YouFirst Concert You Attended
  4. 4. AGENDA • Preparing for Your Job Search • Networking Basics • Your Résumé and You • Portfolio Time • Interviewing • The Follow-Up • Bonus: Quitting Your Job
  5. 5. PREPARING FOR YOUR JOB SEARCHFinding a Job Can Be a Full Time Job
  6. 6. PREPARING FOR YOUR JOB SEARCH Activity: Pros & Cons
  7. 7. PREPARING FOR YOUR JOB SEARCH Activity: Ideal Job Opportunity
  8. 8. PREPARING FOR YOUR JOB SEARCH How Do I Know When It’s Time to Go?
  9. 9. PREPARING FOR YOUR JOB SEARCHJob Boards• Monster • Freelance Switch • The Ladders• Dice • Fresh Web Jobs •• Indeed / Eluta • Craigslist • Aquent• Workopolis • AIGA Jobs Listings • Creative Circle• CareerBuilder • UPA Jobs Listings • Bestica• HotJobs • 37 Signals Job Board • Local User Group Chapters• AuthenticJobs • LinkedIn Jobs • Good Experience Job Board• Krop • • Twitter Feeds• CreativeHotlist • Boxes & Arrows Job Board •• Coroflot • SimplyHired• IA Institute Job Board • BayCHI• IxDA Jobs • PhillyCHI
  10. 10. PREPARING FOR YOUR JOB SEARCHYou Found a Job You Like. Now What?• Do Your Research on the Job • Find out the Recruiters Name • Find out Who the Role Reports to• Are You Connected? • Get to LinkedIn! • Research the Company • Research Current Employees• Use Keywords from the Job Posting if from a Third Party
  11. 11. NETWORKING BASICSWho Do You Know & Where Are They?
  12. 12. NETWORKING BASICS LinkedIn: The Most Important Social Media Tool for Your Career (right now, at least)
  13. 13. NETWORKING BASICSWhich Social Sites Do You Use?Source: Jobvite
  14. 14. NETWORKING BASICSWhere Do Companies Spend Recruiting Dollars?Source: Jobvite
  15. 15. NETWORKING BASICSWhere Social Networks Get You HiredSource: Jobvite
  16. 16. NETWORKING BASICSThe Basics• Easy way to make over your profile:• Keywords • Title Headline for LI profile • Title for each individual job/role • Specialties• Skills and Expertise • Update your Public Profile link with your NAME! • Add to email signature • Don’t have to be LI member to view your profile
  17. 17. NETWORKING BASICSThe BasicsWrite an interesting Summary • Description of Your Career: id=3906415&authType=name&authToken=Dtn2&goback=.con • • Career + Personality: id=1099422&authType=name&authToken=CyWm&goback=.con • Amanda’s:
  18. 18. NETWORKING BASICSBeefing Up Your ProfileRecommendations • Quality, not quantityAdd Sections • For example: Reading List, by Amazon, Slide Share, CertificationsGroups • IXDA • UX Groups that are RELEVANT to You/What You Want to Do
  19. 19. NETWORKING BASICSLinkedIn Etiquette• Linked In Etiquette:• Don’t use the form letter, actually write something!• Help others as much as you ask for help
  20. 20. COVER LETTERS Yes–You REALLY Do Need One.Okay, We Discussed This. Maybe Something LIKE One.
  21. 21. COVER LETTERSYes. We All Hate Writing Them. They *Do* Count.• The Purpose of a Cover Letter is to Explain How You Will Benefit the Company• Use Words from the Posted Ad in Your Cover Letter• Be as Conservative or Creative as the Company Appears to Be• No Excuses for Poor Grammar and/or Typos• If Possible, Drop the Name of the Person Who Referred You
  22. 22. COVER LETTERSYes. We All Hate Writing Them. They *Do* Count.• Don’t be Afraid to Pay Someone to Help You Write a Cover Letter (but Know How to Write!)• Must be Addressed to the Specific Name of the Recipient (Last Resort: Use “Dear Hiring Manager”)• Find Contact Info from Google or LinkedIn, or Call the Company’s Receptionist• Must Target a Specific Position in the First Paragraph• Must be Very Specific When Describing Your Skills and Qualifications
  23. 23. COVER LETTERSYes. We All Hate Writing Them. They *Do* Count.• Use Concrete Examples to Demonstrate Your Claims• Demonstrating Knowledge of the Employer Shows Your Interest ‒ Make Sure Your Facts are Correct!• Request for Action and Specific Description of Your Planned Follow-up Action• Out of Ideas? Google “Cover Letter”
  24. 24. COVER LETTERSExamples• Get Links Correct• Get the Description Right• Use Spell Check!• Proofread• Provide Contact Info
  25. 25. COVER LETTERSExamples• Get the Company Name Right• Get the Description Right• Use Spell Check!• Tailor to Audience• No Fibbing.
  26. 26. COVER LETTERSExamples• This is a Good One IA Summit 2012
  27. 27. COVER LETTERS Discussion: What’s the 1 Most Important Thing That Should Be In a Cover Letter?
  28. 28. YOUR RÉSUMÉ AND YOU Love to Hate It
  29. 29. RESUMESThe Basics• So... Some employers still don’t know “what we do”• KISS methodology - give your resume an enema• No more than two pages. Period. Well...• Contact Info first > Positions > Accomplishments > Education• Don’t spend too long describing your job role in each position• Remember: Your resume opens the door for the interview in many cases, but...• "It’s the personality more often than the resume that gets you the job" - Theresa Putkey• One last thing: Employers WILL use Google, LinkedIn, Facebook, Twitter, etc. to find outmore about you, how you behave online, etc.
  30. 30. RESUMESFundamentals of Format• Use a plain, 10 point Serif font• Resist the urge to design your resume• Name, address, phone, personal email, portfolio and URL• Centered and bold at the top• Write up your job history, presented in reverse chronological order• Each job has Start-End Dates, Your Title, Company Name and Location• Lastly, two lines for your education. Degree, Year and InstitutionCourtesy of Livia Labate |
  31. 31. RESUMESYour Responsibilities• Follow with 2-3 sentences describing responsibilities• Answer the question, What job did you have?• After responsibilities, list your major accomplishments using bullet points• How large was the audience for the work you did ‒ hints to the kind of impact you canmake and how comfortable you are working with large scale initiatives• How large was the group you worked with ‒ hints to the types of interactions anddemands you are subject to depending on size of team• How large was your client (for consultants), employer (for in-house employees) Example:“Fortune 50”, “$200MM annual revenue” ‒ hints to the level of business challenges you’reCourtesy of Livia Labate |
  32. 32. RESUMESYour Accomplishments• Activities that resulted in cost saving and efficiency gains (better performance, less people/ hours on projects, etc)• Activities that resulted in increased value (explicit satisfaction score gains, increased revenue and profit margins, etc)• Company and industry recognition (awards, nominations, remarks from annual reviews, etcCourtesy of Livia Labate |
  33. 33. RESUMESBasic Structure• Contact Information• Employment Dates• Company Information• Description• Accomplishments• EducationCourtesy of Mario Bourque |
  34. 34. RESUMESBasic ExampleCourtesy of Mario Bourque | IA Summit 2012
  35. 35. RESUMESBasic ExampleWith SummaryCourtesy of Mario Bourque | IA Summit 2012
  36. 36. RESUMESAdvice from Recruiters• Clean• Concise• Clear• Quantified• Provides easy links to work• Relevant• Typo Free• Clearly Show a distinct focus/directionCourtesy of Loryn Schiraldo
  37. 37. RESUMESAdvice from Recruiters “ It is not uncommon to have multiple resumes for multiple roles, ‘specialization’ is key vs. ‘generalization’. Loryn Schiraldo
  38. 38. RESUMESAdvice from Recruiters• Write about your accomplishments in your role• Dont re-write your job description ‒ write about your skills• Include a couple links to show online samples of your work• Keep it brief ‒ resumes over 4 pages are pretty long• Talk about how youre involved in a team atmosphereCourtesy of Penny Curtis
  39. 39. RESUMESAdvice from Recruiters• Show how youve moved up the ladder• Files with images are too big to upload to systems like Taleo so all of your hard work is lost at that point• Include a link to your LinkedIn profile• Could include recommendations from your LinkedIn profile• Good tenure is always a benefit on anyones resumeCourtesy of Penny Curtis
  40. 40. RESUMESAdvice from Recruiters “ For UX people I take an extra look at the general lay out of their resume ‒ easy to follow, logical etc. Penny Curtis
  41. 41. RESUMESAdvice from Recruiters• Don’t go crazy with fonts/colours/designs. Clean and simple makes me want to review it… anything “busy” will be passed over.• If you are a contractor/consultant ‒ create a functional resume. I don’t want to read a five page resume that lists 50 companies with the exact same description of responsibilities under each one. List your skills or projects most relevant to the job posting and then have a list of your contracts under a separate section (no descriptions necessary).• If you are a perm employee ‒ create a chronological resume. List each company (newest first) and your relevant skills or projects. Try to use no more than six bullet points under each company.Courtesy of Sara Cooper
  42. 42. RESUMESAdvice from Recruiters• Do not write in paragraph form. Bullet points are easier to read.• Do not go into detail on jobs you had 10 years ago (no-one cares). If you feel you must mention them, your best bet is a heading with “Positions prior to 1998” and then a quick list with each company and the dates.• Always remember that the recruiter and/or hiring manager is looking at least 30 resumes for each role (probably way more). If you make it difficult for them to read yours, they just won’t.Courtesy of Penny Curtis
  43. 43. RESUMESAdvice from Recruiters “ Highlight the link to your online portfolio ‒ do not attach multiple examples of your work to an email. If you do not have an online portfolio, make one before you start your job search. There is nothing I hate more than having to wait five minutes for an email to open because of all the attachments. Sara Cooper
  44. 44. OH, RECRUITERSYes, There Are Differences
  45. 45. RECRUITERSTypes of Recruiters You Will Meet in Your Job Search• Agency Recruiters / 3rd Party Recruiters • Headhunters • Quota/Bonus-Driven• Corporate Recruiters
  46. 46. PORTFOLIOSShow Them Your Preciousssssss
  47. 47. PORTFOLIOSAdvice from Recruiters• For IA’s relevant content is a must. Just as with resumes, it may be helpful to have a few separately formatted portfolios in pdf format, with each bringing to light specific industry experience depending on the role/industry you’re applying to.• Wireframes must be annotated. Include all relevant project info (sitemaps, wireframes, personas).• Show the finished product. Even if it’s just a screenshot. The finished product may resonate with team members long after an interview, which is a plus.Courtesy of Loryn Schiraldo
  48. 48. PORTFOLIOSAdvice from Recruiters• Every IA/UX person should have one...if you can’t be bothered to create a website for yourself, I’m not hiring you.• Portfolios should be easy to navigate. If you have multiple specialties, section them off so I can find what I’m interested in one click. I don’t want to have to search for the work I want to see.• Ensure your portfolio is relevant to the positions you are applying for and update it constantly. Work you did five years ago is not going to interest me as much as what you did six months ago.• For the love of the gods, make sure all your links work. No, really. ALL OF THEM.Courtesy of Sara Cooper
  49. 49. PORTFOLIOSAdvice from Recruiters “ Case studies that show the initial problem/ opportunity and then a work flow overview to see how the final solution/result was arrived at make me very happy. I need to see how your brain works to know if you’ll fit with our process methodologies. Sara Cooper
  50. 50. PORTFOLIOSAdvice from Recruiters Russ• Test & Review Portfolio with Colleagues, Mentors, Other Managers• LESS is, by far, Much MORE• Brief Explanations, Highlighted Screens with Captions• KISS approach• External Services: • Coroflot • Creative Hotlist • WordPress • SquareSpace • Others?
  51. 51. PORTFOLIOS Discussion:What’s the Best Way to Present Your Portfolio? And... When is the Best Time to Present It?
  52. 52. INTERVIEWSWhat is Your Greatest Strength and Weakness?
  53. 53. INTERVIEWSCommunication Before the Interview• Make sure to confirm the exact time and place for the interview.• Confirm proper dress code with your recruiter. You dont want to be under dressed or over dressed.• Ask who you will be meeting with, their title, and how long that meeting is expected to be.• Ask the recruiter if there is a particular format for any of the interviews. For example, one is meant to be a portfolio review, one is more behavioral etc.• Do research on your interviewers. Be prepared. Note any major career accomplishments, awards, etc...
  54. 54. INTERVIEWSCommunication During the Interview• Always take notes. Do not rely on your memory only.• If the interviewer does not break the ice in the beginning, try to build rapport with your research knowledge of the interviewer.• It may be a good idea to state your understanding of the role and requirements for the role if the interviewer does not begin the interview with this information.• Clearly state concrete examples of what you have accomplished in your career and how it maps to what the company is looking for.• Its ok to need a few minutes to compose your answer during the interview.
  55. 55. INTERVIEWSQuestion You Need to Have Answers For• How do you define excellence in user-centered design?• Tell me about the size and scope of the engagements you have worked on.• What level of client interaction do you have? (This is applicable for both in house and consultants…you will have ‘clients’ at in house gigs as well.)• What software do you use in the production of your deliverable and why?• How do you collaborate with other team members (visual designers, developers..)?• What’s your approach to working with them?
  56. 56. INTERVIEWSWhat the Interviewers Want to Hear• CONCRETE EXAMPLES• CONCRETE EXAMPLES• CONCRETE EXAMPLES• Concrete examples that you are able to work quickly, effectively, and collaboratively to solve complex design problems.
  57. 57. INTERVIEWSInterviews with Portfolio Reviews• Make sure that you are able to set up each portfolio deliverable showcased with context of what the design problem was.• Be able to talk about the experience you were trying to create.• Make sure you can explain the design rationale. (For example, why did you create a certain path for shopping cart check out.)• Talk about the challenges you faced and how you overcame them.• Talk about how you validated the solution. (Did you use user testing?)• Talk about if you would make any improvements to the design now, based on hindsight
  58. 58. INTERVIEWSHow to Communication - After the Interview• Make sure that you have the proper name, title, and email address of your interviewers to send Thank You notes.• Hand written thank you notes can be a nice personal touch.• Ask the recruiter for an ETA on the decision. There may be other candidates that the company needs to interview and this could take time.• If you have not heard from the recruiter after the expected date, send a friendly follow up email asking when you may be able to hear what the decision is. If you are also on a tight time line, be upfront about this.• If you are turned down for the position, accept the decision gracefully. If you are not given details, politely ask for the reasons you were not chosen. If the recruiter shares this with you, DO NOT ARGUE with him/her.
  59. 59. INTERVIEWS Questions YOU Need to Ask
  60. 60. INTERVIEWSQuestions You MUST Ask*• How many clients has the company added in the past year? How many clients has it lost?• What’s the company’s strategy for generating new business?• What has the employee turnover rate been over the past 24 months?• What’s the company’s policy on work/life balance?• What kind of tools are provided to help me do my job? How often are they upgraded?• In the first 60-90 days, what’s my top priority? What is the 1 thing I can’t fail at in year one?• Are employees required to sign a non-compete contract?• If it’s a start-up: What is the funding and/or financial health situation?• How is the Company Culture?*Questions Source: Talent Zoo | Questions You Absolutely Must Ask Your Interviewer by Steve James:
  61. 61. INTERVIEWSAdvice from Recruiters• The interview is your audition. Be prepared and ready to give the best performance of your career.• Know your sh*t. Be prepared to talk about your best work. Nail it.• Arrive on time. The interviewer’s time is precious. Also, be patient if they make you wait. Sometimes things do come up on both sides! If you will be late, try to call beforehand.• Have back-ups of sample work in case something fails. Either in print or bring a laptop.Courtesy of Loryn Schiraldo
  62. 62. INTERVIEWSAdvice from Recruiters• Ask for the job! If you truly feel you can do the job at hand, make it known before leaving the interview. Ask Name and title (responsibility) of the people who will interview you• Google & LinkedIn their names and learn about them before the interview• Learn about the company and their current situation before the interviewCourtesy of Loryn Schiraldo
  63. 63. INTERVIEWS Discussion: Design Exercises
  64. 64. INTERVIEWS Show & Tell: What Was Your Interview Disaster?
  65. 65. INTERVIEWSThe Questions You’re Afraid to Ask• If I tell you my current salary, do I burn myself during negotiations?• What is the time frame to make a hire for this role?• Why is this position open?• How long do people stay in roles at the company? Why do they leave?• How many candidates are being put forward?• Do you think I’m a good candidate? Why?• What are the positives/negatives about the company? The manager?• What will the rest of the interview process be like?
  66. 66. INTERVIEWS But Wait... There’s More!
  67. 67. INTERVIEWSAfter the Interview: Advice from Recruiters• Be positive. I understand how frustrating it can be when decisions aren’t made quickly. I like when candidates check in for updates and express their continued interest, but calling in to complain is a different story. Chances are I’m frustrated as well and already pushing for decisions to be made.• Please don’t call or email me every day. Again, checking in is fine but if you contact me every day I start to think you’re desperate and question why.• Provide information promptly when requested. If you take a week to get back to me on something, I will assume you’re not interested in the role.Courtesy of Sara Cooper
  68. 68. INTERVIEWSAfter the Interview: Advice from Recruiters “ Make sure you stand out from the crowd. Personality counts. Candidates who are good at making a personal connection with the recruiter or hiring manager are going to be remembered long after the one who just comes in, shows their portfolio and leaves. Sara Cooper
  69. 69. THANK YOU NOTESFrequently NOT a Two-Way Street
  70. 70. THANK YOU NOTESFundamentals of Format• Thank the employer for his or her time, letting the interviewer know how much you enjoyed meeting with him or her• Identify the specific position for which you interviewed• Mention a key point of your conversation with the interviewer. When writing letters to multiple interviewers, differentiate your letters by referring to something specific you learned from the interviewer• Express enthusiasm for the job/company, and reiterate why you fit well with the organization.• Indicate that you look forward to possibility of becoming a member of that organization
  71. 71. THANK YOU NOTESSamplesCourtesy of Mario Bourque | IA Summit 2012
  72. 72. THANK YOU NOTESSamplesCourtesy of Mario Bourque | IA Summit 2012
  73. 73. THANK YOU NOTESBest.
  74. 74. BONUS: QUITTING YOUR JOBWhen It’s Time to Change, You’ve Got to Rearrange Who You Are Into What You’re Gonna Be Sha na na na, na na na na na, sha na na na na
  75. 75. QUITTING YOUR JOBThings to Consider Before You Go...• Give at least 2 weeks notice• Don’t flame-out on your way out (people often return, get references, work, etc. from previous employers)• Tie-up loose ends• Make yourself available as best as you can after you leave• Remember: This job most likely got you to where your next job is taking you. Be grateful/ thankful• Commit to Quit: When you do it, there’s no real turning back
  76. 76. FINAL Q&AIt’s Okay if You’re First Out the Door
  77. 77. Amanda Schonfeld | Sapient THANK YOU IA Summit 2013Russ Unger | GE Capital Image Source © Time Inc.