How to Use LinkedIn (Dorking Business Show 2012)

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Philip Calvert's presentation on how to use and leverage LinkedIn at the Dorking Business Show 2012.

Get 300 proven tips on how to leverage LinkedIn at http://www.philipcalvert.com/products.html

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How to Use LinkedIn (Dorking Business Show 2012)

  1. 1. Social Media: Hot Air or Holy Grail?How to Use LinkedIn to AttractNew Clients and Increase Sales Philip Calvert www.philipcalvert.com @PhilipCalvert
  2. 2. [Source: unknown]
  3. 3. Why is Social Media important?
  4. 4. Tell us something we don’t already know
  5. 5. Tell us something we don’t already know
  6. 6. Tell us something we don’t already know
  7. 7. Forget “Social Media”. Remember Image,Identity and Reputation Management.
  8. 8. What is
  9. 9. What is• May 2003• 175m users. 2 members per second • A HUGE mine of data.• 200 countries, 10 languages All LI products help you• 21 m visits pm (US) (47m globally) leverage that data• Up 63% on 2010• 50% in US, 9+ million in UK • Invest time because it’s• Viadeo (35m), Xing (10m), Fast Pitch, Ecademy a People Search Engine• Shift from a Jobs site to real-time networking• 1 m groups• 2 m company pages• Value: $1.5 - $2 bn• Mobile 2008. 400% growth in page views per year
  10. 10. Active user Name accountsFacebook 750 millionTencent QQ 674 millionQzone 480 millionNetease 360 millionWindows Live 330+ millionMessengerTencent Weibo 233 millionHabbo 203 millionTwitter 200 millionSina Weibo 200 millionSkype 145 millionVkontakte 135+ millionBadoo 121+ millionOrkut 120+ millionBebo 117 millionLinkedIn 175+ million
  11. 11. Why are you on LinkedIn?• Find contacts• Find likeminded• Share contacts• Highlight expertise• Shape your personal brand• Get/give answers• Get/give company news• Find/advertise jobs• Find/promote events
  12. 12. Why are you on LinkedIn?• Find contacts • Share status• Find likeminded • Find personalised news• Share contacts• Highlight expertise • Career discussions• Shape your personal brand • Build Community• Get/give answers • Search topics and• Get/give company news people• Find/advertise jobs • SEO• Find/promote events • Share content
  13. 13. Why are you on LinkedIn?• Find contacts – Don’t be lazy when connecting! – Personalise your message
  14. 14. Invest time in your Profile • People Search Engine • Looking for contacts & expertise – not friends! • Professional credibility • Differentiation • “People Buy People” • Shape your personal brand
  15. 15. Invest time in your Profile Art Flater
  16. 16. Invest time in your Profile“Specialties: Exceptionally good with sarcastic,smart ass remarks.”“Able to sit in my chair for extended periods of timewithout numbness or fatigue.”“Invented the 2 hour lunch break, which has been adapted by sales slackerseverywhere.”“Attempted to train dealer staff until I realized most were too stupid to accept thetraining. Once I realized that fact, I would just take them to lunch.” Art Flater
  17. 17. Invest time in your Profile“Sat on my chair and bitched at sales reps.”“Sometimes I make a sales call.”“Went to lunch a lot.”“I avoid meaningful engagement and work, if at all possible.”“Talked on the phone and hung out. Took credit for others accomplishments.” Art Flater
  18. 18. Invest time in your Profile• Check visibility > Philip’s Activity > edit
  19. 19. Invest time in your Profile• Check visibility > Philip’s Activity > edit
  20. 20. Invest time in your Profile • Monitor your profile
  21. 21. Invest time in your Profile Pro tip: Thank people who look at your profile
  22. 22. ...as a Search Engine.
  23. 23. Search: IFA
  24. 24. Search:FinancialPlanner
  25. 25. Profile• Decide your keywords – Very important• Add them to these key profile sections: – Headline • Interests – Current work • Skills – Past work • Honours and Awards – Website • Groups and Associations – Public profile URL • Add extra sections – Summary – Specialities – Contact settings
  26. 26. Note the keywords in name and summary
  27. 27. 1. Note the keywords
  28. 28. 1. Note the keywords2. Customise your profile URL
  29. 29. Add keywords near the top of your Summarysection
  30. 30. Include keywords in your Specialties
  31. 31. Include keywords in the Experience section
  32. 32. Show yourhuman sideby addingnon-workinterests –plus a coupleof keywordsof course!
  33. 33. Contact Tina Include a couple of keywords in your Contact details too
  34. 34. Contact Art Humour works too!
  35. 35. Profile add ins• Applications • More Applications – Events – Company Buzz – Polls – Amazon reading list – Projects – Box.net – Trips – Google presentations – WordPress blog – iPhone App – SlideShare – Paid advertisements Change the order to suit what you want people to see
  36. 36. Events
  37. 37. EventsChoose EventKeywords
  38. 38. EventsFirst pageGoogle results
  39. 39. PresentationsPulls in yourpresentationsfromSlideShare
  40. 40. Skills Add Skills to your profile. LinkedIn will show you a wealth of related resources...
  41. 41. Skills
  42. 42. Skills – Art Flater
  43. 43. Companies
  44. 44. Companies • Build followers by – Adding value – Engaging – Informing • They may never become customers... • But are – Your network – Your advocates
  45. 45. Companies • Promote your company page – Phone – Email – Letters – Business cards – LinkedIn group – Facebook etc – Presentations
  46. 46. Companies Follow button for your website, blog etc
  47. 47. Companies Status Updates of 500 characters
  48. 48. Companies
  49. 49. Companies Status Updates of 500 characters
  50. 50. Companies Measure what works
  51. 51. CompaniesPro tips• Keep it short • Test what works• Occasionally ask questions – Topic types – Questions• Include a link – News• Include an image – Articles• Be different and intriguing – Contests• How-to articles – Events• ‘Like’ competitions – Day and Time – Style and Tone• Ask for a ‘Like’
  52. 52. Companies Measure what worksAlso:Compare against similar companiesCheck your website visits from LinkedIn
  53. 53. Answers A powerful way to prove your expertise• More tab > Answers• Enhance and recognise perception of expertise
  54. 54. News Personalised news based on your profile page• News tab at top• Personalised – suggested categories – Major headlines – Financial Services – Marketing – Etc• Save articles
  55. 55. News Personalised news based on your profile page
  56. 56. Groups• Build your own Social Network and Community around you• Join (50) and/or create your own• Groups tab > Groups you may like• Join groups that your target markets join• “Feed the fish and they’ll keep coming back”• Promote your group on other Social sites
  57. 57. Apps and Misc
  58. 58. Apps and Misc
  59. 59. Apps and Misc
  60. 60. Apps and Misc
  61. 61. Apps and Misc
  62. 62. Apps and Misc
  63. 63. How to Use LinkedIn: 300 ProvenTips (eBook) www.philipcalvert.com/products
  64. 64. www.philipcalvert.com philip@philipcalvert.com @PhilipCalvertConference Speaker on Social Media and LinkedIn Strategist

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