Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Career Planning - Social Media Breakfast Minneapolis St Paul


Published on

Paul DeBettignies presentation at SMBMP #46

Published in: Career, Business, Technology
  • Be the first to comment

  • Be the first to like this

Career Planning - Social Media Breakfast Minneapolis St Paul

  1. 1. Career Planning Social Media Breakfast Minneapolis St Paul 06/28/2012
  2. 2. • 14 years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and social media community as a sponsor, volunteer & mentor
  3. 3. If you leave here today and upon arrival to the office you were downsized, right sized, reorg’d, acquired, funding cut, project stopped... would you be ready for a job search or have new clients ready to go?
  4. 4. You Don’t Need More Contacts...You need deeper relationships!
  5. 5. Job Search And Dating...Do they like meUnreasonable expectationsBaggagePlaying hard to getWhen to call backSet expectationsBlind date and being set upMaking a commitment
  6. 6. STOP waiting for people to find you
  7. 7. “You cant stay in your corner of the Forestwaiting for others to come to you. You have to go to them sometimes.”
  8. 8. Networking Is A Contact Sport
  9. 9. Source of HireCareerXroads 2012 Sources of Hire: Channels that Influence
  10. 10. Source Of External Hire55% of all hires: Internal employees, employee referrals and company career sites SilkRoad 2012 External Source of Hire
  11. 11. Getting Started: Do An Online Audit Of YourselfWhat can you (others) find about you?Use Google | Pipl | 123PeopleIn Google, if you have a common name you may need to do limit your search:Paul DeBettignies“Paul DeBettignies”“Paul DeBettignies” AND (MN OR Minneapolis)
  12. 12. Where Should I Look?Big job boardsNiche and local job boardsLinkedInFacebook, Twitter, Social Networking sitesNewspapersTrade, Professional, Association web sitesJob search enginesRecruiters, Search Firms, Employment AgenciesJob clubs, state & county resources
  14. 14. WHO ARE YOUR CONNECTIONS?- Peers, Gurus, and Thought Leaders in your industry- Current/Former coworkers, bosses, vendors, clients*- Acquaintances you want to keep in touch with- College/High School friends- Friends, family and neighbors- Groups involved in- Who you have an email address for
  15. 15. Most companies SUCK at recruiting
  16. 16. HR and Recruiter folks are nice people (most of the time)
  17. 17. You have to take control of this
  18. 18. Until you know otherwise, assume the company has a position for you
  19. 19. Online Identity: Hub And Spokes (ADDED)For most of us it will look like this:Hub LinkedInSpokes Facebook Twitter Blog Google Profile (profile) (profile) Emurse (resume) Visual CV (resume) eFolioMinnesota (portfolio)
  20. 20. LinkedIn• Headline – Include keywords that will help people find you• Websites – Rename and link to company site, career page• Summary – Add skill sets and job titles you are recruiting for – Add your email address
  21. 21. Default is “Personal Website” “Company Website”Edit to name your “Resume”, “Portfolio”, “Web site”, etcMore click through’s when sites are named
  22. 22. Include this in your: resume, onlineprofiles, when leaving comments on websites, business card
  23. 23. Tell A StoryInclude: Keywords – Buzzwords - Acronyms
  24. 24. Experience - Resume
  25. 25. Skills & Expertise Be sure to fill this out
  26. 26. Advanced SearchHR OR “Human Resources” OR Recruiter OR “Hiring Manager”VP MarketingSEO OR “Search Engine Optimization”Refine by categories
  27. 27. Search Companies- Click “Companies”- Enter a company name- Results will include statistics, related companies, jobposted on LinkedIn and people in your network whowork there- “Follow”
  28. 28. ApplicationsImport: Resume, PowerPoint presentations, Feeds,etc.- Slideshare- Wordpress- Twitter- Amazon Reading List
  29. 29. Facebook• Include resume• Follow company pages• Join/participate in groups• Connect with your network• Consider making “Education and Work” public
  30. 30. Twitter• Include “real name”, nearest large city, keywords, buzzwords• “Follow” local “cool kids”, industry leaders, groups, those in the know• Search/follow Skill Sets, Titles, HR & Recruiters• Add yourself to directories• Find others lists• Groups: #smbmsp - #mnrec - #minnebar• Twitter Search
  31. 31. Minnesota Recruiter & HR LiMinnesota Recruiter & HR Li
  32. 32. Linkedin, Facebook & Twitter Updates Share links to: Events/conferences Seminars/webinars Industry articles/news/statistics/blog postsLocal business articles/news/statistics/blog posts Ask/give advice Ask/answer questions Reply to others Forward others updates
  33. 33. How To Add Social Networking Buttons To Your Outlook Email Signature Icon Archive (one of many, many sites)
  34. 34. Would you hire you?
  35. 35. Would you call you back?
  36. 36. Who do you know who…?
  37. 37. How to make a career shift
  38. 38. Job vs Contract/Project
  39. 39. Network Gravity
  40. 40. Negotiate a salary
  41. 41. Create your “portfolio” as you go
  42. 42. Future of workplace
  43. 43. Should I go to Grad School?
  44. 44. Great Recession
  45. 45. When do I try to connect with someone?
  46. 46. Help your friends
  47. 47. Paul DeBettignies VP Recruiting HireCast