Social Media - Friend or Foe for Recruiters?

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This presentation was April 26, 2011 for the Minnesota Recruiting & Staffing Association.

Here is the event description:

It used to be staffing companies and recruiting firms were the only ones with all the information, the "Golden Rolodex" of candidates and companies. Now our clients and candidates have access to much of the same information. Social media sites are a great tool but some clients are hiring their own internal recruiters to mine these same sites for candidates.

So what can we provide that they still need and how do we show our value? What are companies doing and what could we be doing? Finding people is easy, it is the information overload we all struggle with and how to best handle that. Come hear about some simple techniques that you can implement when you get back to the office.

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  • Fantastic presentation Paul. You really get it, but better yet, strike the right mix between corporate and third party without insulting anyone.
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Social Media - Friend or Foe for Recruiters?

  1. 1. Social Media: Friend or Foe to Recruiters Minnesota Recruiting & Staffing Association 04/26/2011
  2. 2. <ul><li>13 years as an IT Recruiter </li></ul><ul><li>Top 20 MN Social Media Innovator </li></ul><ul><li>HR Examiner’s Top 25 Digital Recruiters </li></ul><ul><li>HR Examiner’s Top 25 Digital HR Influencers </li></ul><ul><li>Local and national speaker on Recruiting/HR, Career and Social Media topics </li></ul><ul><li>Co-Founder and Coordinator of Minnesota Recruiters </li></ul>
  3. 3. Recruiting Is Marketing, PR And Sales
  4. 4. Social Media Friend AND Foe
  5. 5. Social Media Buzzwords: Transparency Authenticity Engage Communicate Participate Interact Relationships
  6. 6. Flashback And Forward 3 Years Post n Pray The “War For Talent” Baby Boomers retiring How to recruit Gen Y How are you preparing for the new/old employment market?
  7. 7. Some Clients Are Getting More Aggressive (partial list) <ul><ul><ul><ul><ul><li>Talent Pools </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Passive candidate databases </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Talent Community Managers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Video </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Online chats </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>SMS (Text) campaigns </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>SEO/SEM/PPC </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Social Media </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Facebook Fan Page </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Linkedin </li></ul></ul></ul></ul></ul>
  8. 10. <ul><li>Page Text </li></ul>
  9. 11. Section Title <ul><li>Page Text </li></ul>
  10. 12. <ul><li>Page Text </li></ul>LinkedIn Company Profiles
  11. 13. Facebook Ad
  12. 14. <ul><li>CAUTION If you have a Social Media presence you MUST reply promptly Customer Service is a MUST </li></ul>
  13. 15. Social Media Is… FREE But we rarely factor our time as a cost when using the phone, job boards and other “traditional” methods. Need to compare apples to apples.
  14. 16. Google: Can You Be Found And If So… <ul><li>What will your clients/candidates find out about you </li></ul><ul><li>Most Importantly: Would YOU call YOU back? </li></ul>
  15. 17. “ You can't stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”
  16. 18. Recruiting Is A Contact Sport
  17. 19. Tools In The (My) Recruiter Tool Chest <ul><ul><ul><ul><ul><li>“ Traditional”: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Phone </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Web site </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Career Page </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Big Job Boards </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Niche Job Boards </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Newsletter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Networking Events </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ Online”: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Facebook </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Twitter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ning Groups </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blogs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>YouTube </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>RSS/Email Feeds </li></ul></ul></ul></ul></ul>
  18. 20. I Don’t Need More Candidates... I need deeper relationships! I need to be 1 st on their mind!
  19. 21. LinkedIn <ul><li>Headline </li></ul><ul><ul><li>Include keywords that will help people find you </li></ul></ul><ul><li>Websites </li></ul><ul><ul><li>Rename and link to company site, career page </li></ul></ul><ul><li>Summary </li></ul><ul><ul><li>Add skill sets and job titles you are recruiting for </li></ul></ul><ul><ul><li>Add your email address </li></ul></ul>
  20. 22. Facebook <ul><li>Include resume </li></ul><ul><li>Create Company page </li></ul><ul><li>Follow other company pages </li></ul><ul><li>Join/participate in groups </li></ul><ul><li>Connect with your network </li></ul><ul><li>Consider making “Education and Work” public </li></ul>
  21. 23. Twitter <ul><li>Include “real name”, nearest large city, keywords, buzzwords </li></ul><ul><li>“ Follow” local “cool kids”, industry leaders, groups, those in the know </li></ul><ul><li>Search/follow Skill Sets, Titles, HR & Recruiters </li></ul><ul><li>Add yourself to directories </li></ul><ul><li>Find others lists </li></ul><ul><li>Groups: #smbmsp - #mnrec - #minnebar </li></ul><ul><li>Twitter Search </li></ul>
  22. 24. Invest before making a withdrawal
  23. 25. Linkedin, Facebook & Twitter Updates Share links to: Events/conferences Seminars/webinars Industry articles/news/statistics/blog posts Local business articles/news/statistics/blog posts Ask/give advice Ask/answer questions Reply to others Forward others updates
  24. 26. <ul><li>Is Social Media a “time suck” or… </li></ul><ul><li>Do users need to be more self disciplined? </li></ul>
  25. 27. <ul><li>Is who you recruit online… will they be? </li></ul>
  26. 28. Success in using Social Media as a recruiting tool depends on (in part) candidate: Location Skill Set Industry And the Recruiter’s ability to use the tools
  27. 30. Section Title <ul><li>Page Text </li></ul>
  28. 31. Section Title <ul><li>Page Text </li></ul>
  29. 32. Section Title <ul><li>Page Text </li></ul>
  30. 33. Minnesota Headhunter Search Words
  31. 34. Minnesota Headhunter Referrals
  32. 35. Section Title <ul><li>Page Text </li></ul>
  33. 36. <ul><li>I rarely make a “cold call” </li></ul>
  34. 38. Analytics Visits to your web site Career page Bio Keywords Referrals Articles & Links Use  Google Analytics & URL Shortners
  35. 39. Statistics (all opt in): Facebook = 988 Linkedin = 3802 Twitter Following/Followers = 5758 & 7450 Email Newsletter = 2057 Feedburner (RSS & EMail) = 1022 * The numbers matter little: engagement, relationships and referrals are what matter
  36. 40. Results: Placements - $$$ Referrals Trust Visibility Credibility Authority Network/event/meeting invites Speaking requests
  37. 41. Are You Engaged Or Walled Off?
  38. 42. Paul DeBettignies VP Recruiting HireCast Consulting [email_address]

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