Social Media as anEffective Job Search Tool  Presented by Michele Martin   www.discoverabilitynj.org
@michelemmartinI’m Michele
Our Agenda• Today’s Hiring Environment• Personal Branding Online (including privacy)• Social Media for Finding Job Leads a...
THE HIRING ENVIRONMENT
Promoting from Within
Less Pressure to Hire
Multiple HiringSources
Too Many Applicants
Employers and Social Media
Employers Use Social Media To. . .1. Screen applicants (mostly out)2. Announce job openings3. Source qualified applicants
Implications for Job Seekers• Need positive online presence/ “brand”• Join and participate in online networks to  make con...
Social Media and Personal Branding
Elements of the Brand         • Personal Appearance         • Competencies         • Personality &           Attitude     ...
The “Big 4”
Can I Count On You?
Are You Qualified?
Will You Fit In?
Will You Stand Out?
Communicating Your Online Brand•   LinkedIn•   Facebook•   Twitter•   Online Portfolio (Wiki)
Basics• Professional social  network• Way to research  businesses and  individuals• Professional “branding”  opportunity
1. Sign Up for an Account
2. Create Your Profile
3. Add New Sections
Your Profile• Complete the entire profile!• Upload a professional photo• Have a great headline• Highlight accomplishments,...
4. Get Recommendations
Requesting a Recommendation• Select carefully• Send personalized request• Provide some guidance on what they should  highl...
5. Make Connections!
6. Meet their connections. . .
Building Your Network• Join and participate in Groups—great way to get to  people for connections!• Be a good “neighbor”--...
7. Interact!• Update status with professional  info/announcements• Review newsfeed and comment/respond to  activity.• Join...
1. Clean up “digital dirt”2. Project positive image
Facebook Posting• Remove all photos that are not “professional”• Untag yourself in photos that are  unprofessional.• Revie...
Facebook Privacy• You have to choose privacy• If you need to go on “Lock Down”  – Settings at “Friends” or “Only Me” (thro...
Positive Strategies• Use status updates to    • Share links/resources  connect, let people      • Choose friends wisely  k...
Personal Brands on Twitter
Twitter for Branding•   Professional photo/background•   Share professional resources with followers•   Provide tips, advi...
Wiki Portfolio
Wikispaces.com• Can upload documents and images• Can embed PowerPoint, video• Use to share:  – Introductory video  – Work ...
Finding Job Leads
http://www.google.com/alerts
Keywords•   Names of companies•   Names of key people in organization•   Industries•   Key skills/certifications•   Indust...
More Ideas• Search for all target companies to see if you  have 1st or 2nd level contacts.• Search for people with your sk...
Finding Leads on Facebook•   Company Fan Pages•   Job Board Pages•   Facebook Applications•   Networking with friendsBEWAR...
Twitjobsearch.com
Tweetmyjobs.com
#hashtags
Researching Companies
Why Research?•   Who’s in your network?•   Customized job search tools•   Interview prep•   Culture match
Company Search
Company Profiles
Company Profiles
Other Options•   Google Alerts for target companies•   Company Career websites•   Twitter—company and hiring managers•   F...
Job Boards
The Challenges• Many openings outdated• Multiple postings for one opening• Too much competition• Employers find least qual...
Disability “Niche” Boards• Pros                        • Cons  – More targeted to people     – Disability first, person   ...
Tips• Don’t spend a lot of time on boards—LEAST  effective form of job search• Use boards primarily for research• Search l...
LinkedIn Companion
Online Job Scams• Company asks you to share personal, credit  card or bank info, including SSN, bank account  info, etc.• ...
Organizing the Job Search
Some Tools• Gmail• Google Drive• Google Calendar
Priority Inbox
Gmail Labels
Gmail Tasks
Commenting
Sharing
Editing
FORMS
Other Features• Share calendars with others• Invite people to add item to their calendars• Have reminders sent to cell pho...
Social Media for Job Search
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  • Fewer job openings plus highly qualified applicants begging for jobs. Plus, in many cases, they have current employees who are afraid of losing their jobs pick up the slack.
  • From McKinsey report: http://www.mckinsey.com/Insights/MGI/Research/Labor_Markets/An_economy_that_works_for_US_job_creation Companies are outsourcing work to contractors; they are hiring people to work part-time or “just-in-time”—as needed. Driven by technology improvements and costs—especially for healthcare. Employers don’t want full-time, permanent employees because of healthcare costs and also UI benefits. Their rates go up when they have to lay people off and people collect unemployment. Want a more flexible workforce.
  • When they do advertise for jobs, ost employers are buried in resumes and applications The more entry-level the job, the people who apply Not all companies have HR managers to manage this either.
  • Social Media for Job Search

    1. 1. Social Media as anEffective Job Search Tool Presented by Michele Martin www.discoverabilitynj.org
    2. 2. @michelemmartinI’m Michele
    3. 3. Our Agenda• Today’s Hiring Environment• Personal Branding Online (including privacy)• Social Media for Finding Job Leads and Researching Companies• Job Board Do’s and Don’ts• Google Tools for Organizing the Job Search
    4. 4. THE HIRING ENVIRONMENT
    5. 5. Promoting from Within
    6. 6. Less Pressure to Hire
    7. 7. Multiple HiringSources
    8. 8. Too Many Applicants
    9. 9. Employers and Social Media
    10. 10. Employers Use Social Media To. . .1. Screen applicants (mostly out)2. Announce job openings3. Source qualified applicants
    11. 11. Implications for Job Seekers• Need positive online presence/ “brand”• Join and participate in online networks to make connections and “be seen.”• Utilize social media to find job leads – Networking/referrals – Job postings
    12. 12. Social Media and Personal Branding
    13. 13. Elements of the Brand • Personal Appearance • Competencies • Personality & Attitude • “Differentiators” • Personal Parameters
    14. 14. The “Big 4”
    15. 15. Can I Count On You?
    16. 16. Are You Qualified?
    17. 17. Will You Fit In?
    18. 18. Will You Stand Out?
    19. 19. Communicating Your Online Brand• LinkedIn• Facebook• Twitter• Online Portfolio (Wiki)
    20. 20. Basics• Professional social network• Way to research businesses and individuals• Professional “branding” opportunity
    21. 21. 1. Sign Up for an Account
    22. 22. 2. Create Your Profile
    23. 23. 3. Add New Sections
    24. 24. Your Profile• Complete the entire profile!• Upload a professional photo• Have a great headline• Highlight accomplishments, not responsibilities• Set Profile to “Public”• Link to other online tools (Twitter, Slideshare, etc.)
    25. 25. 4. Get Recommendations
    26. 26. Requesting a Recommendation• Select carefully• Send personalized request• Provide some guidance on what they should highlight for your job search• Try GIVING one first!
    27. 27. 5. Make Connections!
    28. 28. 6. Meet their connections. . .
    29. 29. Building Your Network• Join and participate in Groups—great way to get to people for connections!• Be a good “neighbor”--update your status, share articles, make referrals, give advice.• Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.• For 3rd level connections, join groups they belong to and interact via the group
    30. 30. 7. Interact!• Update status with professional info/announcements• Review newsfeed and comment/respond to activity.• Join groups and respond to discussions.• Share links to online resources that are useful to your network/profession.
    31. 31. 1. Clean up “digital dirt”2. Project positive image
    32. 32. Facebook Posting• Remove all photos that are not “professional”• Untag yourself in photos that are unprofessional.• Review timeline and delete posts/comments that reflect poorly in job search• Review Fan Pages you’ve “liked” and “unlike” inappropriate pages• Review apps/games
    33. 33. Facebook Privacy• You have to choose privacy• If you need to go on “Lock Down” – Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting – Limit audiences for past posts – Disable public search – Disable searches by email address
    34. 34. Positive Strategies• Use status updates to • Share links/resources connect, let people • Choose friends wisely know about job search, • Join and get active in comment on groups and on Fan professional issues. Pages that are• Revise profile to connected to your emphasize profession and/or to professional/ companies that interest educational you accomplishments
    35. 35. Personal Brands on Twitter
    36. 36. Twitter for Branding• Professional photo/background• Share professional resources with followers• Provide tips, advice, etc.• Connect people• RT and DM people• Participate in #chats
    37. 37. Wiki Portfolio
    38. 38. Wikispaces.com• Can upload documents and images• Can embed PowerPoint, video• Use to share: – Introductory video – Work samples – Certificates – Recommendations
    39. 39. Finding Job Leads
    40. 40. http://www.google.com/alerts
    41. 41. Keywords• Names of companies• Names of key people in organization• Industries• Key skills/certifications• Industry trends
    42. 42. More Ideas• Search for all target companies to see if you have 1st or 2nd level contacts.• Search for people with your skills in industry you are targeting to see where they work.• Build “weak” ties—more likely to give you leads.• Strengthen weak ties to strong ties—will go to bat for you.
    43. 43. Finding Leads on Facebook• Company Fan Pages• Job Board Pages• Facebook Applications• Networking with friendsBEWARE—You’re mixing personal/professional on Facebook!
    44. 44. Twitjobsearch.com
    45. 45. Tweetmyjobs.com
    46. 46. #hashtags
    47. 47. Researching Companies
    48. 48. Why Research?• Who’s in your network?• Customized job search tools• Interview prep• Culture match
    49. 49. Company Search
    50. 50. Company Profiles
    51. 51. Company Profiles
    52. 52. Other Options• Google Alerts for target companies• Company Career websites• Twitter—company and hiring managers• Fan Pages
    53. 53. Job Boards
    54. 54. The Challenges• Many openings outdated• Multiple postings for one opening• Too much competition• Employers find least qualified applicants here• Employers using boards less
    55. 55. Disability “Niche” Boards• Pros • Cons – More targeted to people – Disability first, person with disabilities second – May be advertised to satisfy EEOC/ADA requirements – Only a subset of available jobs
    56. 56. Tips• Don’t spend a lot of time on boards—LEAST effective form of job search• Use boards primarily for research• Search locally and specifically• Use industry/occupational “niche” boards where possible• Find lead: – Do you know someone at the company? – Go directly to company website to apply
    57. 57. LinkedIn Companion
    58. 58. Online Job Scams• Company asks you to share personal, credit card or bank info, including SSN, bank account info, etc.• You’re asked to send money• You’re offered a job without an application, interview, etc.• Company email is not a primary domain (e.g. “OmegaInc@hotmail.com”)
    59. 59. Organizing the Job Search
    60. 60. Some Tools• Gmail• Google Drive• Google Calendar
    61. 61. Priority Inbox
    62. 62. Gmail Labels
    63. 63. Gmail Tasks
    64. 64. Commenting
    65. 65. Sharing
    66. 66. Editing
    67. 67. FORMS
    68. 68. Other Features• Share calendars with others• Invite people to add item to their calendars• Have reminders sent to cell phone• Set to automatically email daily agenda each morning• Embed calendars in other websites• Can enable attachments to events

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