Companies dedicate lot of time and resources for events. Yet most are guilty of poor quality, rushed, or reactionary social posting at events. Often because they’re absorbed with the event, in selling or with networking. What a lost opportunity! So get organised early. I like to create a mini tech-event social media campaign that blends seamlessly with my own planned campaign. By creating pre-branded templates in advance of the event, you can populate and post before, during, and after the event and posted across LinkedIn, Twitter, Facebook and Instagram. My Top Tips: 1) Huawei P30/iphone for nimble guerrilla marketing posts. Use DSLR for edited considered quality. 2) Use audited #hashtags + tag @people + @companies for better traction #obvs. 3) Review, edit, post photos at the end of every day. Resist taking too many shots (ages to review). 4) Post at least once a day! I prefer 1 quality post at the end of the days activities, when I’ve time to percolate my thoughts, write some thoughtful copy and run a nice image.

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2. SOCIAL MEDIA: FORMATTED BRANDED POSTS 1 2

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21. SOCIAL MEDIA BRANDING: BANNERS 21

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24. DIGITAL BRANDING: HASHTAG AUDIT
10 #Hastags
#saastock19 #saas #tech #cloud #bigdata
#business #sales #retention #crm #startups
15 #Hashtags
#saastock19 #saas #tech #cloud #bigdata
#business #sales #retention #software #product
#marketing #customer #service #crm #startups
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25. DIGITAL BRANDING + NETWORKING
Brella
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SaaStock App

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