This document discusses strategies for social media and communication. It covers topics like the objectives of learning the latest trends in social media communication, adapting design and creativity to social media formats, and learning to develop strategic plans to generate participation and virality. Additionally, it discusses themes like sociodemography in the social media universe, applying social media to brands through branded content and case studies, and the daily work of a social media agency.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
How to Get More from Digital PR - Laura Hampton - Drink DigitalLaura Hampton
Laura Hampton from Impression presents How to Get More from Digital PR as part of Drink Digital, a Nottinghamshire based digital meetup. Learn more about digital PR and how to measure the value here.
Real Time Marketing: The New Prime Time or the Latest Shiny Object?
Rick Murray, Edelman | Chris Kooluris, Weber Shandwick | Stephanie Matthews, GolinHarris | Teca Lewellyn, Kellogg’s | Zena Weist, Expion
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
How to Get More from Digital PR - Laura Hampton - Drink DigitalLaura Hampton
Laura Hampton from Impression presents How to Get More from Digital PR as part of Drink Digital, a Nottinghamshire based digital meetup. Learn more about digital PR and how to measure the value here.
Real Time Marketing: The New Prime Time or the Latest Shiny Object?
Rick Murray, Edelman | Chris Kooluris, Weber Shandwick | Stephanie Matthews, GolinHarris | Teca Lewellyn, Kellogg’s | Zena Weist, Expion
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY by Anders Lunde, PravdaKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
How to drive the digital transformation of sales and build a social selling m...Koka Sexton 💼
Definition of social selling: Leveraging your professional brand to fill your pipeline with the right people, insights and relationships.
Winning social selling methodology: identify and connect and engage with buyers on social networks.
The digital transformation of sales.
No, Direct Traffic Isn't Driving All Those Conversions By Kiko CorreaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Credit Where Credit Is Due: Demystifying Social Attribution. PRESENTATION: No, Direct Traffic Isn't Driving All Those Conversions - Given by Kiko Correa, @obiwankikobi - Glowforge, Marketing Specialist. #SocialPro #23B
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
Storytelling is a powerful way of captivating and resonating with your audience. In this digital age where anyone and everyone can be a content creator, how can brands truly stand out and engage their customers with good content?
The Digital Conversationalist and Executive Director of the Asian Content Marketing Association, Andrea T Edwards shares:
- The status quo of brand storytelling
- The who, what, when, where and how of good content
- Finding your brand’s voice online
- What’s in store for 2017?
On Jan. 16, 2014, thunder::tech president Jason Therrien spoke to the HR Leadership Group of Northeast Ohio on social media and employee engagement. More than 85 HR professionals attended the presentation and participated in a lively discussion around using social media to recruit and retain employees.
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
My Top Ten Tools For Insight, Content Creation, Audience and Time Management ...Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Social Tools Super Session. PRESENTATION: My Top Ten Tools For Insight, Content Creation, Audience and Time Management - Given by Devon Gardner, @msdevonvictoria - Internet Marketing Inc., Director of Social Media. #SocialPro #24A
Financial Institutions Must Support Their Clients on TwitterChristophe Langlois
This is the presentation I gave at SOMESSO Zurich 09.
I invite you to check my post on www.Visible-Banking.com to find all the links: http://bit.ly/BanksMustUseTwitter
Feel free to:
* connect on linkedin: http://linkedin.com/in/christophelanglois
* follow me on twitter: http://twitter.com/Visible_Banking
* become a fan of the Visible Banking Facebook Page: http://facebook.com/VisibleBanking
Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...Troy Thompson
The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?
Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)
4th annual keynote presentation for CHina CHat covering the latest essential trends in messaging, social, and devices from a China perspective, looking out.
Analysis of the social media profiles of bands, festivals, media specialised on music.
Facebook Fans, engagement, share of voice related to revenue and Spotify monthly listeners.
Presentation at the International Conference #COMUNICA2 #COMUNICA2017
Universitat Politècnica de València
Visualization for Relationship Management = drawing and mapping your love and life to share with others. How to talk about bonds, intimacy, marriage, open relationships, agreements and networks of dating connections. From BIL 2016 in Los Angeles
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY by Anders Lunde, PravdaKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
How to drive the digital transformation of sales and build a social selling m...Koka Sexton 💼
Definition of social selling: Leveraging your professional brand to fill your pipeline with the right people, insights and relationships.
Winning social selling methodology: identify and connect and engage with buyers on social networks.
The digital transformation of sales.
No, Direct Traffic Isn't Driving All Those Conversions By Kiko CorreaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Credit Where Credit Is Due: Demystifying Social Attribution. PRESENTATION: No, Direct Traffic Isn't Driving All Those Conversions - Given by Kiko Correa, @obiwankikobi - Glowforge, Marketing Specialist. #SocialPro #23B
eMarketer Webinar: B2B Lead Generation—Best Practices in Social, Content Mark...eMarketer
Join eMarketer for a discussion about the opportunities for B2B marketers to hone their messaging, uncover more leads and turn more of those prospects into customers.
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
Storytelling is a powerful way of captivating and resonating with your audience. In this digital age where anyone and everyone can be a content creator, how can brands truly stand out and engage their customers with good content?
The Digital Conversationalist and Executive Director of the Asian Content Marketing Association, Andrea T Edwards shares:
- The status quo of brand storytelling
- The who, what, when, where and how of good content
- Finding your brand’s voice online
- What’s in store for 2017?
On Jan. 16, 2014, thunder::tech president Jason Therrien spoke to the HR Leadership Group of Northeast Ohio on social media and employee engagement. More than 85 HR professionals attended the presentation and participated in a lively discussion around using social media to recruit and retain employees.
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
My Top Ten Tools For Insight, Content Creation, Audience and Time Management ...Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Social Tools Super Session. PRESENTATION: My Top Ten Tools For Insight, Content Creation, Audience and Time Management - Given by Devon Gardner, @msdevonvictoria - Internet Marketing Inc., Director of Social Media. #SocialPro #24A
Financial Institutions Must Support Their Clients on TwitterChristophe Langlois
This is the presentation I gave at SOMESSO Zurich 09.
I invite you to check my post on www.Visible-Banking.com to find all the links: http://bit.ly/BanksMustUseTwitter
Feel free to:
* connect on linkedin: http://linkedin.com/in/christophelanglois
* follow me on twitter: http://twitter.com/Visible_Banking
* become a fan of the Visible Banking Facebook Page: http://facebook.com/VisibleBanking
Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...Troy Thompson
The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?
Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)
4th annual keynote presentation for CHina CHat covering the latest essential trends in messaging, social, and devices from a China perspective, looking out.
Analysis of the social media profiles of bands, festivals, media specialised on music.
Facebook Fans, engagement, share of voice related to revenue and Spotify monthly listeners.
Presentation at the International Conference #COMUNICA2 #COMUNICA2017
Universitat Politècnica de València
Visualization for Relationship Management = drawing and mapping your love and life to share with others. How to talk about bonds, intimacy, marriage, open relationships, agreements and networks of dating connections. From BIL 2016 in Los Angeles
This presentation documents some of the theoretical problems with the building downwash algorithms in AERMOD/PRIME. Some of these problems explain why AERMOD/PRIME overpredicts concentrations for long/wide, lattice and/or streamlined structures. The “fix” for these problems is relatively easy but will require the collaboration of EPA and Industry. In the meantime, while the model is being “fixed,” an EPA approved source characterization study that can approximately “fix” and minimize these overpredictions is an Equivalent Building Dimension (EBD) study. Without the “fix” provided by an EBD study, industry will continue spending time and money mitigating air quality problems that are not real.
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report - April 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Influencing Consumers in the Social Web Nipun Kapur
The social web touches our lives in some way or the other. A great new opportunity for brands to reach their consumers daily.
An Introduction to Cloud 9 Media
A presentation for our #NewhouseSM4 class with DR4WARD on how advertisers are going digital and advertising for important, large-scale events. Real-time marketing (RTM) is also examined as an emerging trend in the industry.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
9. Objetivos
❏ Descubrir las últimas tendencias
en comunicación 2.0.
❏ Adaptar el diseño y la creatividad
a los formatos de las redes
sociales.
❏ Aprender a desarrollar un plan
estratégico capaz de generar
participación y viralidad.
10. ❏ Antropología y sociodemografía en
el universo Social Media
❏ Social Media aplicado a las marcas:
branded content y casos prácticos
de éxito
❏ Desde el briefing creativo al plan
de acción: el día a día de una
agencia Social Media
Temas Clase
1
11. ❏ Twitter/Facebook/Instagram
avanzados y Big Data
❏ Social Customer Care
❏ Las métricas clave (KPIs) para
medir el impacto de una campaña.
❏ ¿Facebook killed the TV star?
Cobertura en RRSS y nuevos formatos
de publicidad
Temas Clase
2
26. >Friends, Family, Acquaintances
>Private space
>Mirror of Real Society
>Contacts are “Geolocalized”
>Total Freedom
>OPEN Social Network
>No Barriers
>Share Ideas and Interests
212. The company sent out some Instagrammers to
document images that represented true love
213. Heineken took the standard “scavenger hunt” contest and went in a whole new direction.
The company created a mosaic of images, then challenged fans to find the items and use hashtags
on the appropriate pictures.
Winners of the hunt would receive tickets to the U.S. Open Men’s Final.