Personal Information
Organization / Workplace
Greater Chicago Area, IL United States
Occupation
VP, Group Strategy Director at Critical Mass
Industry
Advertising / Marketing / PR
Website
www.depthondemand.com
About
I have held leadership positions in advertising, promotions and digital agencies. My approach is to infuse digital strategy with consumer insights; I call it shaping the white space.
Accomplishments include launching and naming LendingTree.com, developing and launching the U.S. Army brand in an Effie-winning effort, building cultural relevance and share for DiGiorno pizza and launching eCRM innovations for Philip Morris iconic brands Marlboro and L&M.
My work has earned awards from The One Show, CyberLions, Effies, Art Director’s Club of New York, New York Advertising Festival, Addys, Reggies, POPAI, Yahoo! Big Idea Chair and ad:tech.
Specialties: Brand-building ideas, consumer insig...
Tags
social media
planning
strategy
mobile
hispanics
trends
youth
internet marketing
portfolio
See more
Presentations
(4)Likes
(80)"Presentations that Command the Room & Win Business" - Brent Hodgins of Mirren
Mirren Business Development
•
9 years ago
The Creative Brief: An Introduction
edward boches
•
10 years ago
Jim Henson and Prototyping (with Puppets)
Russ U
•
9 years ago
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK
•
9 years ago
Value Proposition Design
Yves Pigneur
•
8 years ago
Hispanics study Final
ShareThis
•
10 years ago
A History of Programmatic Media
The Media Kitchen
•
9 years ago
Most of the post millennial generation are still at school. It's not really working for them. Take a look at our exploration of their point of view.
The Sound: Exploration Strategy Innovation
•
9 years ago
Consumer Decision Journeys
McKinsey on Marketing & Sales
•
10 years ago
The Future Is Here: How Social Affects Lead Generation
Marketo
•
10 years ago
SHOPPER INSIGHTS
The Advertising Research Foundation
•
12 years ago
Transmedia sorting hat
Nick DeMartino
•
12 years ago
Agile Planning: Learning to Iterate
Made by Many
•
13 years ago
How to Research with a Team That's New to Research
Russ U
•
11 years ago
Cm417.4 ideas that do
edward boches
•
11 years ago
Rethinking the Consumer Buying Process
ReachLocal
•
12 years ago
Kids, Tweens and Teens in Virtual Worlds
KZero Worldswide
•
14 years ago
ENGAGEMENTdb: Social Media Engagement Study of the Top 100 Global Brands
Elizabeth Lupfer
•
14 years ago
PowerPoint Porn: 100 Sexy Slides [Safe For Work]
Jesse Desjardins - @jessedee
•
12 years ago
Talent pwc talent-mobility-2020
imremyrk
•
13 years ago
CSS3 - is everything we used to do wrong?
Russ Weakley
•
12 years ago
Advertising Evolves. You Should, Too.
edward boches
•
12 years ago
Attentionomics Captivating Attention in the Age of Content Decay
Edelman Digital
•
13 years ago
eMarketer Webinar: Key Digital Trends for 2011
eMarketer
•
13 years ago
Understanding Content: The Stuff We Design For
Karen McGrane
•
14 years ago
Rethinking the Mobile Web by Yiibu
Bryan Rieger
•
13 years ago
Lawrence Lessig's Keynote at the Coffee Party National Convention
Change v2
•
13 years ago
SOCIAL MEDIA MARKETING - Overview and Case Studies (2008)
Jim Robinson
•
15 years ago
Developing A Social Strategy Webinar
Charlene Li
•
14 years ago
Personal Information
Organization / Workplace
Greater Chicago Area, IL United States
Occupation
VP, Group Strategy Director at Critical Mass
Industry
Advertising / Marketing / PR
Website
www.depthondemand.com
About
I have held leadership positions in advertising, promotions and digital agencies. My approach is to infuse digital strategy with consumer insights; I call it shaping the white space.
Accomplishments include launching and naming LendingTree.com, developing and launching the U.S. Army brand in an Effie-winning effort, building cultural relevance and share for DiGiorno pizza and launching eCRM innovations for Philip Morris iconic brands Marlboro and L&M.
My work has earned awards from The One Show, CyberLions, Effies, Art Director’s Club of New York, New York Advertising Festival, Addys, Reggies, POPAI, Yahoo! Big Idea Chair and ad:tech.
Specialties: Brand-building ideas, consumer insig...
Tags
social media
planning
strategy
mobile
hispanics
trends
youth
internet marketing
portfolio
See more