SlideShare a Scribd company logo
HOW DIGITAL COMM
CHANGES THE PR GAME
J o e R i v e r a
M M C 6 4 0 0 A T A # 4
“STRATEGIC COMMUNICATION PROCESS
THAT BUILDS MUTUALLY BENEFICIAL
RELATIONSHIPS BETWEEN ORGANIZATIONS
AND THEIR PUBLICS.”
-PRSA
Add a Footer 2
https://blog.hubspot.com/marketing/public-relations-
definition
DIGITAL PUBLIC RELATIONS
The use of digital and social technologies to manage the
awareness and understanding, reputation and brand of
a company or organization, through the purposeful
influence of exposure via digital media.
Add a Footer 3
https://www.marketingteacher.com/digital-public-
relations-dpr/
Add a Footer 4
CHANGING THE GAME
https://incentricdigital.com/blog/traditional-public-relations-
vs-digital-pr/
• PR Industry has grown 30% in the past 5 years
• 80% of PR professionals believe the future is in digital storytelling
• 60% of marketing professionals believe that PR and Marketing will go hand-in-hand in the close future
https://mediakix.com/blog/public-relations-statistics-trends/.
DIFFERENT USES
• Zoom
• Marketing Videos
• Re-Tweets and Hashtags
• Electronic Brochures
• Adapting Advertisements
Add a Footer 5
https://hirons.com/insights/public-relations/pr-in-digital-
era/
PAST
VS.
PRESENT
Add a Footer 6
https://www.huffpost.com/entry/traditional
-pr-vs-digital_b_11698312
N e w W a y s o f
T h i n k i n g :
1 . L i n k i n g T r a d i t i o n a l
P R w i t h S o c i a l
M e d i a
2 . S t r a t e g y
Add a Footer 7
https://www.prweek.com/article/1279238/evoluti
on-pr-digital-communications
STORYTELLERS
Add a Footer 8
Public Relations can be used to protect,
enhance or build reputations through the
media, social media, or self-produced
communications.
https://www.forbes.com/sites/robertwynne/2
016/01/21/five-things-everyone-should-
know-about-public-relations/#36854ed22a2c

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ATA#4

  • 1. HOW DIGITAL COMM CHANGES THE PR GAME J o e R i v e r a M M C 6 4 0 0 A T A # 4
  • 2. “STRATEGIC COMMUNICATION PROCESS THAT BUILDS MUTUALLY BENEFICIAL RELATIONSHIPS BETWEEN ORGANIZATIONS AND THEIR PUBLICS.” -PRSA Add a Footer 2 https://blog.hubspot.com/marketing/public-relations- definition
  • 3. DIGITAL PUBLIC RELATIONS The use of digital and social technologies to manage the awareness and understanding, reputation and brand of a company or organization, through the purposeful influence of exposure via digital media. Add a Footer 3 https://www.marketingteacher.com/digital-public- relations-dpr/
  • 4. Add a Footer 4 CHANGING THE GAME https://incentricdigital.com/blog/traditional-public-relations- vs-digital-pr/ • PR Industry has grown 30% in the past 5 years • 80% of PR professionals believe the future is in digital storytelling • 60% of marketing professionals believe that PR and Marketing will go hand-in-hand in the close future https://mediakix.com/blog/public-relations-statistics-trends/.
  • 5. DIFFERENT USES • Zoom • Marketing Videos • Re-Tweets and Hashtags • Electronic Brochures • Adapting Advertisements Add a Footer 5 https://hirons.com/insights/public-relations/pr-in-digital- era/
  • 6. PAST VS. PRESENT Add a Footer 6 https://www.huffpost.com/entry/traditional -pr-vs-digital_b_11698312
  • 7. N e w W a y s o f T h i n k i n g : 1 . L i n k i n g T r a d i t i o n a l P R w i t h S o c i a l M e d i a 2 . S t r a t e g y Add a Footer 7 https://www.prweek.com/article/1279238/evoluti on-pr-digital-communications
  • 8. STORYTELLERS Add a Footer 8 Public Relations can be used to protect, enhance or build reputations through the media, social media, or self-produced communications. https://www.forbes.com/sites/robertwynne/2 016/01/21/five-things-everyone-should- know-about-public-relations/#36854ed22a2c