Gabriel Karam - Zawya
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This document discusses the opportunity for businesses in online communities. It notes that over 90% of B2B buyers now start their buying process online by researching companies. Most business buyers believe companies should have a social media presence and interact online, not just present information. The document provides tips for businesses to create an online marketing strategy, participate in online communities, and advertise online to engage with potential customers as technology changes how information flows. It emphasizes setting a clear online strategy integrated with an overall business plan.
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Presentation on digital marketing
Project on digital marketing.
Introduction
History
Need of digital marketing
Types
Technique
Advantages of digital marketing
Disadvantage of digital marketing
Advantages of digital marketing over traditional marketing
Career opportunities
Business uses digital marketing with current data
This presentation also covers current data .
Digital marketing
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Makethemostofyourdigitalspend 131007095136-phpapp01
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2. Quick loading pages - pages that load quickly (58%)
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Other things mentioned but less important include:
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- Ability to complete tasks like purchases or reservations (35%)
- Push notifications for offers/deals (29%)
- Social sharing capabilities (27%)
The top priorities seem to center around usability - making the site easy and quick to use on a
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1) Marketers are increasingly including influencer marketing in their plans, but some remain skeptical. Most measure effectiveness by engagement and sales increases.
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5) Budget restrictions are the
Understanding digital marketing strategies for engaging the digital generati...
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a simple books with numerous strategies for your online money making
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India Digital Marketing Report 2019
- Allkonnect is a cloud-based platform that helps companies with their digital marketing efforts such as content creation, influencer marketing, social media management, and more.
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Insights success the 10 most innovative digital marketing companies in 27th n...
Insights success the 10 most innovative digital marketing companies in 27th n...Insights success media and technology pvt ltd
Insights Success provides the platform for the 10 most innovative digital marketing companies in 2017 See More Business with Black Point Interactive
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Gabriel Karam - Zawya
- 1. 1
- 2. The Opportunity in Business-To- Business (B2B) Online Communities By: Gabriel Karam 2
- 7. 7 Technology has changed the flow of information…
- 8. What do we do then? 8 Connect and engage Communicate (push strategy) Simply, embrace it… Provide relevant info (pull strategy)
- 9. Facts and figures… 9 Today, over 90% of b2b buyers start their buying cycle online by researching companies, products, and solutions before seeking help from sellers.
- 10. Facts and figures… 10 93% of business buyers believe all companies should have a social media presence 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them Source: Buzz Marketing
- 12. The challenge is how? Create a clear online marketing strategy starting with your Website and question: What do we need our website to do? How can we make our website as frictionless as possible? How can we make our website sharable on different social media networks? 12
- 13. B2B Online presence Participate in online communities 13 Reach ~3 Million professional from the Middle East Reach ~1 Million professional from the Middle East Reach ~750,000 professional from the Middle East
- 14. B2B Online presence Advertise online 15 B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013 Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
- 15. B2B Online presence Advertise online 16 B2B interactive marketing spending will climb to nearly $4.8 billion in 2014. Source: Forrester Research
- 18. Tips Don’t dump your content on your website or other communities without a clear content strategy that is integrated from an online marketing strategy Treat your audience online as you treat them face 2 face 19
- 19. Tips Set clear online marketing strategy that is integrated from your overall business plan… and remember: “Your competitors are down the corner!” 20
- 20. Finally… 21
- 21. 22 th@nk you! Gabriel Karam Head of Advertising Sales Zawya Tel: +971 4 363 5660 Mobile: +971 50 3495196 Email: gabriel@zawya.com