Skift is exactly nine months old today. Since we started the company last year, we have believed we are building a new kind of business information brand — a travel information brand in the largest sense of that phrase — a startup built to scale out of the vertical ghettos.
What are the lessons we have learned from the last nine months? How do you build a brand that will transcend industry-defined historical boundaries? What are the lessons of being a thin/lean/insert-your-buzzy-phrase media+data startup and how do you break through in a seemingly mature and crowded space? Can it be replicated in other sectors, by other startups?
Skift's founder and CEO Rafat Ali gave a presentation earlier this week at the ABM annual conference, on “Building a Business Information Brand in 2013” which attempted to answer some of those questions.