This document summarizes the key findings of a 2013 report on digital engagement highlights. It provides data on respondents' positions, organizations, and objectives for digital initiatives. The top objectives are awareness/publicity and audience targeting. Most respondents see a positive ROI from digital engagement. The biggest drivers are the increasing role of mobile and need for authenticity. Customization and collaboration are the top meta-trends expected to impact businesses in the next 3 years. The biggest challenges are social network burnout and failure to monetize new media. Industries most affected include education, entertainment, and media. Marketing owns digital accountability for most brands. The document also outlines measurements, best practices, and areas for improvement in digital engagement.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
This document discusses marketing to millennials (ages 18-34). It provides 5 key points about millennials' media consumption habits: 1) They spend a full day per week online and on mobile, 2) They are more likely to own smartphones, 3) Their social media activity is fragmented across multiple platforms but Facebook still dominates, 4) They watch TV on their own schedule via on-demand and online streaming, and 5) They see more digital ads and are easier to target than other age groups. The document recommends how to reach millennials through digital advertising, social media, television, and radio.
This document provides an overview of the state of social media in Latin America based on data from comScore. Some key findings include:
- Latin America has high engagement levels on social media, spending an average of 8.67 hours per visitor on social networks.
- Women are more engaged with social media across all regions.
- Facebook dominates social media time in Latin America, accounting for 95.6% of time spent on social networks.
- Younger audiences aged 15-24 show the highest levels of engagement and affinity for social media in Latin America.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
The pandemic has put pressure on marketers to focus on short-term ROI goals like customer acquisition. However, it has also disrupted traditional in-person customer experiences. Wise marketers will use social media to both drive quick ROI and recreate engaging digital experiences around discovery, connection, and fun. Livestreaming shopping events and short-form video are helping brands engage customers socially and monetize online. Marketers should also use multichannel campaigns and user-generated content to inspire customers and make online shopping a more social experience. This balanced approach will help brands acquire customers now while differentiating their experience for long-term growth.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
This document discusses marketing to millennials (ages 18-34). It provides 5 key points about millennials' media consumption habits: 1) They spend a full day per week online and on mobile, 2) They are more likely to own smartphones, 3) Their social media activity is fragmented across multiple platforms but Facebook still dominates, 4) They watch TV on their own schedule via on-demand and online streaming, and 5) They see more digital ads and are easier to target than other age groups. The document recommends how to reach millennials through digital advertising, social media, television, and radio.
This document provides an overview of the state of social media in Latin America based on data from comScore. Some key findings include:
- Latin America has high engagement levels on social media, spending an average of 8.67 hours per visitor on social networks.
- Women are more engaged with social media across all regions.
- Facebook dominates social media time in Latin America, accounting for 95.6% of time spent on social networks.
- Younger audiences aged 15-24 show the highest levels of engagement and affinity for social media in Latin America.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
The pandemic has put pressure on marketers to focus on short-term ROI goals like customer acquisition. However, it has also disrupted traditional in-person customer experiences. Wise marketers will use social media to both drive quick ROI and recreate engaging digital experiences around discovery, connection, and fun. Livestreaming shopping events and short-form video are helping brands engage customers socially and monetize online. Marketers should also use multichannel campaigns and user-generated content to inspire customers and make online shopping a more social experience. This balanced approach will help brands acquire customers now while differentiating their experience for long-term growth.
Digital technologies simplify our lives and open doors to unprecedented business opportunities. Smartphones are the present, but the future of hardware is moving beyond touch interfaces to voice-controlled smart speakers. While smartphone sales have plateaued around 1.4 billion units annually, smart speaker shipments are expected to grow rapidly. Amazon leads the smart speaker market currently, but Google is gaining ground with its own voice assistant and devices.
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
The Future of Digital Identity: Countdown to 2020Localogy
This document discusses the future of digital identity and data privacy legislation. It notes upcoming compliance deadlines like the CCPA in 2020 and increasing costs of data breaches. It argues that companies should focus on including consumers in how their data is used and stored to gain their trust, comply with regulations, and avoid costly mistakes. Making consumer transparency and consent central to their strategies will help companies succeed in this changing landscape.
This document analyzes the quality of advertising impact for premium and luxury brands campaigns across different media. It finds that magazines, both print and digital, are the most engaging media and create the highest quality impact. Advertising in magazines is found to motivate more consumer actions like purchases, website visits, and discussions compared to other media like TV, newspapers, outdoor, and internet. The document also finds that high-end magazine readers pay more attention to ads and are more motivated to purchase advertised products than mass-market magazine readers. Overall, the study concludes that magazines, especially high-end titles, provide the best context and environment for premium/luxury brands to communicate with their high quality, engaging advertising.
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services.
This year's focus is on understanding how digital is changing the way that consumers interact with brands.
PDF brand-and-reputation-management-special-report-2016Sophie Kavanagh
The document discusses how companies must carefully manage their brand and reputation in today's digital world. It notes that crises can quickly spread online through social media, as was the case for Samsung when a video of an exploding phone went viral. Research finds that for many businesses, reputational damage from a crisis can last over a year. The article advises companies to have crisis management plans and actively monitor their online presence, as negative commentary can rapidly affect a brand. It also suggests that brand investment pays off, and cites research showing the top brands grew faster than stock market indexes.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
L'image de la voiture et de l’industrie automobileKantar
L’Organisation Internationale des Constructeurs d’Automobiles (OICA) a annoncé aujourd’hui avoir sollicité l'institut de sondages TNS Sofres pour réaliser une étude visant à évaluer précisément la réputation de l’industrie automobile à l’échelle mondiale.
http://www.tns-sofres.com/etudes-et-points-de-vue/limage-de-la-voiture-et-de-lindustrie-automobile
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
1) A number of major trends are reshaping the U.S. retail landscape, including demographic shifts toward an older and more ethnically diverse population, the rise of empowered and sophisticated "Uber" consumers, and the blurring of lines between offline and online shopping with omni-channel retailing.
2) Forward-looking retailers are responding to these trends by tailoring their offerings to specific consumer segments through more personalized engagement and one-to-one customer relationships based on robust customer data and analytics.
3) Brands are also adapting by becoming more specialized and focused on niche customer needs, as consumers increasingly demand specialized products and experiences rather than bigger or broader brands.
This document provides an overview and methodology for the Reuters Institute Digital News Report 2019. Some key points:
- The report is based on a survey of over 75,000 people across 38 countries and examines news consumption trends around the world.
- The survey finds that people, especially younger generations, are increasingly getting news from social media and messaging apps rather than directly from news publishers.
- Trust in news media is declining in many countries, particularly regarding perceptions of accuracy and impartiality of reporting. Populism and polarization are challenging traditional news media.
- Younger audiences consume news very differently than older generations, relying more on digital and social platforms rather than newspapers or TV.
e-conomy SEA Unlocking the $200 billion digital opportunity in Southeast AsiaDuy, Vo Hoang
The document summarizes research on the growth potential of the digital economy in Southeast Asia. It finds that the internet economy in Southeast Asia is expected to grow to $200 billion by 2025, driven primarily by growth in e-commerce, travel, and media. E-commerce in particular is forecasted to experience strong growth, reaching $88 billion by 2025 compared to $5.5 billion in 2015, representing a 32% compound annual growth rate. Several factors unique to Southeast Asia such as a young population, lack of retail infrastructure, and economic growth are expected to contribute to the rapid expansion of the internet economy.
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
This document provides an overview of digital trends globally in 2020. Some key points:
- More than 4.5 billion people worldwide now use the internet, while over 3.8 billion are active social media users. Nearly 60% of the world is online.
- Mobile devices account for over half the time spent online globally. Apps now represent over 90% of mobile usage time, with social media making up half of mobile app time.
- Almost 300 million new internet users came online in the past year, mostly in developing economies. However, around 40% of the global population remains unconnected.
According to a new survey of more than 115 eCommerce & multi-channel executives from major global retail brands, European retailers see mobile as not only the biggest growth opportunity, but also the area that will change the most in the next one to two years.
Advertising has been around since the 1860s, but the digital explosion in the last few years means everything we know has to change, right? No. Also, yes. Mike Osswald, VP for Experience Innovation, kicks off the Digital Summit by refashioning 4 basic marketing principles for the digital age.
www.hansoninc.com/summit
Smartphones and increased connectivity have driven significant growth in social media usage. There are now over 220 million smartphones in the US, with Americans spending over 300 billion minutes on social networks per month. This widespread adoption has led companies to utilize social media for promotional purposes across different departments. YouTube in particular has become a major player, generating $6.5 billion in revenue and surpassing traditional media networks in viewers among certain demographics. However, social media also presents risks, as 18% of employers have fired employees due to social media posts. Experts in social media are in high demand to help companies navigate these platforms.
This year, the team at Activate has defined the 16 most important insights for tech and media in 2020. Key topics include:
*$300 Billion Global Internet and Media Growth Dollars by 2023
*Consumer Attention: 12:40 Hours of Technology & Media Per Day
*Super Users: The Imperative for Technology & Media Companies
*Social Splinter: The Social Media World Expands
*eCommerce: Shrinking the Divide Between Physical and Digital Shopping
*Digital Marketplaces: New Inventory, Price, Transparency, Ease of Use
*Video Gaming: The Next Streaming Battlefront
*Esports: Sport of the Future
*Video: Streaming Stacking, Battleground Households
*Sports Betting: The Next Big Financial Trading Market
*Sports: More Viewing, Emerging Sports, Better Fan Experiences
*Music: The Discovery Challenge
*Podcasting: New Listening Experiences and Explosive Growth
*The Networked Body: Quantified and Connected Human
*Digital Consumer Finance: Next Generation Services Go Mainstream
*Connectivity: Enabling the Next Wave of Technology and Media Growth
The complete 'Building A Gaming Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
Customer Spotlight: Southeast Toyota Case Study
4 key Lessons From This Year's Grammys
And More!
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
Digital technologies simplify our lives and open doors to unprecedented business opportunities. Smartphones are the present, but the future of hardware is moving beyond touch interfaces to voice-controlled smart speakers. While smartphone sales have plateaued around 1.4 billion units annually, smart speaker shipments are expected to grow rapidly. Amazon leads the smart speaker market currently, but Google is gaining ground with its own voice assistant and devices.
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
The Future of Digital Identity: Countdown to 2020Localogy
This document discusses the future of digital identity and data privacy legislation. It notes upcoming compliance deadlines like the CCPA in 2020 and increasing costs of data breaches. It argues that companies should focus on including consumers in how their data is used and stored to gain their trust, comply with regulations, and avoid costly mistakes. Making consumer transparency and consent central to their strategies will help companies succeed in this changing landscape.
This document analyzes the quality of advertising impact for premium and luxury brands campaigns across different media. It finds that magazines, both print and digital, are the most engaging media and create the highest quality impact. Advertising in magazines is found to motivate more consumer actions like purchases, website visits, and discussions compared to other media like TV, newspapers, outdoor, and internet. The document also finds that high-end magazine readers pay more attention to ads and are more motivated to purchase advertised products than mass-market magazine readers. Overall, the study concludes that magazines, especially high-end titles, provide the best context and environment for premium/luxury brands to communicate with their high quality, engaging advertising.
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services.
This year's focus is on understanding how digital is changing the way that consumers interact with brands.
PDF brand-and-reputation-management-special-report-2016Sophie Kavanagh
The document discusses how companies must carefully manage their brand and reputation in today's digital world. It notes that crises can quickly spread online through social media, as was the case for Samsung when a video of an exploding phone went viral. Research finds that for many businesses, reputational damage from a crisis can last over a year. The article advises companies to have crisis management plans and actively monitor their online presence, as negative commentary can rapidly affect a brand. It also suggests that brand investment pays off, and cites research showing the top brands grew faster than stock market indexes.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
L'image de la voiture et de l’industrie automobileKantar
L’Organisation Internationale des Constructeurs d’Automobiles (OICA) a annoncé aujourd’hui avoir sollicité l'institut de sondages TNS Sofres pour réaliser une étude visant à évaluer précisément la réputation de l’industrie automobile à l’échelle mondiale.
http://www.tns-sofres.com/etudes-et-points-de-vue/limage-de-la-voiture-et-de-lindustrie-automobile
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
1) A number of major trends are reshaping the U.S. retail landscape, including demographic shifts toward an older and more ethnically diverse population, the rise of empowered and sophisticated "Uber" consumers, and the blurring of lines between offline and online shopping with omni-channel retailing.
2) Forward-looking retailers are responding to these trends by tailoring their offerings to specific consumer segments through more personalized engagement and one-to-one customer relationships based on robust customer data and analytics.
3) Brands are also adapting by becoming more specialized and focused on niche customer needs, as consumers increasingly demand specialized products and experiences rather than bigger or broader brands.
This document provides an overview and methodology for the Reuters Institute Digital News Report 2019. Some key points:
- The report is based on a survey of over 75,000 people across 38 countries and examines news consumption trends around the world.
- The survey finds that people, especially younger generations, are increasingly getting news from social media and messaging apps rather than directly from news publishers.
- Trust in news media is declining in many countries, particularly regarding perceptions of accuracy and impartiality of reporting. Populism and polarization are challenging traditional news media.
- Younger audiences consume news very differently than older generations, relying more on digital and social platforms rather than newspapers or TV.
e-conomy SEA Unlocking the $200 billion digital opportunity in Southeast AsiaDuy, Vo Hoang
The document summarizes research on the growth potential of the digital economy in Southeast Asia. It finds that the internet economy in Southeast Asia is expected to grow to $200 billion by 2025, driven primarily by growth in e-commerce, travel, and media. E-commerce in particular is forecasted to experience strong growth, reaching $88 billion by 2025 compared to $5.5 billion in 2015, representing a 32% compound annual growth rate. Several factors unique to Southeast Asia such as a young population, lack of retail infrastructure, and economic growth are expected to contribute to the rapid expansion of the internet economy.
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
This document provides an overview of digital trends globally in 2020. Some key points:
- More than 4.5 billion people worldwide now use the internet, while over 3.8 billion are active social media users. Nearly 60% of the world is online.
- Mobile devices account for over half the time spent online globally. Apps now represent over 90% of mobile usage time, with social media making up half of mobile app time.
- Almost 300 million new internet users came online in the past year, mostly in developing economies. However, around 40% of the global population remains unconnected.
According to a new survey of more than 115 eCommerce & multi-channel executives from major global retail brands, European retailers see mobile as not only the biggest growth opportunity, but also the area that will change the most in the next one to two years.
Advertising has been around since the 1860s, but the digital explosion in the last few years means everything we know has to change, right? No. Also, yes. Mike Osswald, VP for Experience Innovation, kicks off the Digital Summit by refashioning 4 basic marketing principles for the digital age.
www.hansoninc.com/summit
Smartphones and increased connectivity have driven significant growth in social media usage. There are now over 220 million smartphones in the US, with Americans spending over 300 billion minutes on social networks per month. This widespread adoption has led companies to utilize social media for promotional purposes across different departments. YouTube in particular has become a major player, generating $6.5 billion in revenue and surpassing traditional media networks in viewers among certain demographics. However, social media also presents risks, as 18% of employers have fired employees due to social media posts. Experts in social media are in high demand to help companies navigate these platforms.
This year, the team at Activate has defined the 16 most important insights for tech and media in 2020. Key topics include:
*$300 Billion Global Internet and Media Growth Dollars by 2023
*Consumer Attention: 12:40 Hours of Technology & Media Per Day
*Super Users: The Imperative for Technology & Media Companies
*Social Splinter: The Social Media World Expands
*eCommerce: Shrinking the Divide Between Physical and Digital Shopping
*Digital Marketplaces: New Inventory, Price, Transparency, Ease of Use
*Video Gaming: The Next Streaming Battlefront
*Esports: Sport of the Future
*Video: Streaming Stacking, Battleground Households
*Sports Betting: The Next Big Financial Trading Market
*Sports: More Viewing, Emerging Sports, Better Fan Experiences
*Music: The Discovery Challenge
*Podcasting: New Listening Experiences and Explosive Growth
*The Networked Body: Quantified and Connected Human
*Digital Consumer Finance: Next Generation Services Go Mainstream
*Connectivity: Enabling the Next Wave of Technology and Media Growth
The complete 'Building A Gaming Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
Customer Spotlight: Southeast Toyota Case Study
4 key Lessons From This Year's Grammys
And More!
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
Conversant: How the Media Buying Process Really WorksConversant, Inc.
A survey of more than 600 leading agency media professionals on how the process for RFPing, planning, buying, and measuring digital media really works.
Conversant how the media buying process really worksJim Nichols
This document summarizes the findings of a study on how digital media buying processes work. It found that while display remains the most utilized channel, video and mobile are growing. Digital spending is expected to climb 12% on average. Many potential vendors are requested for proposals (RFPs) for new campaigns. Partner selection is highly collaborative across experience levels. Personalized media and cross-device/measurement topics are of strong interest. Sources like Ad Age, Adweek and eMarketer are top sources of industry information.
Social's Real Impact on Buying Behavior - Digital Marketing Exchange - r2iR2integrated
Most marketers think of social media as a tool and while it is indeed a tool that helps to publish content and engage with target audiences there are certain aspects of social media that marketers need to understand as it relates to their customer's buying behaviors. Rather than focus on how many likes, fans or retweets social can generate, marketers should focus on the un-owned properties and communities of interest that their audience turns to for advice seeking and giving. Since more than 75% of consumers have completed all their research before making a buying decision, it is imperative that brands understand where their customer is getting their information so they can contribute in a relevant way to their customer's decision-making journey.
The document summarizes the results of live polling conducted at Kcom's Age of Engagement event in December 2013. It shows that attendees believed the top priorities for improving customer engagement were enabling employees to resolve customer issues on the first try (37.1%) and allowing customers to contact companies through multiple channels (27.1%). The biggest challenge in delivering great customer service was seen as balancing affordability with customer expectations (39%). Maintaining information security (45%) was the main concern around accommodating the next generation of employees. Over a third of attendees said they would donate both time and money to community projects not funded by the local council. Real-time feedback was viewed as having the biggest impact on improving employee engagement (53%).
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
Enterprise social media data can be segmented to provide the best customer experience. Successful segmentation involves defining customer segments, identifying their unique value, and engaging each segment based on their relationship with the company. It is important that segments are identifiable, substantial, accessible, responsive, stable, and can be acted upon. Social media data provides opportunities for segmentation across industries like retail and higher education. Segmentation allows companies to tailor their messaging, products, and services to meet different customer needs.
The document discusses topics related to the global economy and how it is impacting digital and social media. It notes that brands are appealing to social media because customers have embraced it, it allows for more targeted advertising, offers more real-time measurement than traditional media, and provides a lower barrier to entry. However, brands also dislike issues with control, the labor intensiveness, lack of consistent scaling, and challenges with measurement that social media can present. Opportunities discussed include digital influencer relations, blogging, building communities, and developing optimized digital ecosystems. Threats include lack of strategy and loss of control.
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
This document outlines an agenda for a 90 minute collaborative presentation. It will provide ideas to understand the future and collaborative tasks to apply those ideas. By the end, participants will have challenged assumptions, discovered new ideas, and gained tools to solve emerging challenges. The presentation involves discussion questions on red slides where participants will discuss in pairs before reporting back. It focuses on topics like change, customer needs, gaps between companies and customers, and opportunities from innovation.
Jocelyn Smith, CEO and Founding Partner of infinitee Communications, Inc., shatters the status quo of when to start marketing a new development. Learn how branding your property early and branding it right gets you leasing results while also building customer loyalty, ultimately effecting that all-important return on your investment.
From investors to developers and everyone in between, this message is for you. Being 100% leased by grand opening is half the battle. The moment you break ground, the chatter starts. The right messaging mix, the right platforms, the right leverage and the right positioning is key to capitalizing on that anticipation and controlling the conversation.
Dos dados à disruptura: Inovação através da Inteligência DigitalLilian Strassacappa
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Now ask yourself this, are you harnessing the power of social influence from your athletes to drive more engagement, conversions, and revenue for your brand? Josh Early, FINIS Marketing Manager joins Lauren Gould, ReadyPulse Marketing Manager to dive deeper into how to leverage your sponsored athletes as brand ambassadors.
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2. THE BUZZ REPORT – RESPONDENTS
2013 Proprietary and Confidential - Wikibrands 2
31%
24%
21%
15%
9% Position
Pres./Executive
VP/Head
Director Level
Manager Level
Staff/Student
28%
49%
20%
3% Digital Adoption
Pioneering
Innovator
Early Adopter
Early Majority
0%
15%
30%
Type of Organization
28%
15%19%
17%
20%
Size of
Organization
Large (1000+)
Mid-Large
(100-999)
Mid-Small
(25-99)
3. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
3
Q: What are the most frequently stated objectives for launching a digital engagement initiative in
your organization (max. 3 choices)? (20 options suggested)
TOP 10 DIGITAL ENGAGEMENT OBJECTIVES
% of Respondents – TOP 3 OBJECTIVES
#1 AWARENESS/BUZZ/PUBLICITY VALUE
#2 AUDIENCE TARGETING
#3 BRAND LOYALTY/LIFETIME VALUE
#4 PARTICIPATION IN CONVERSATION
#5 INFLUENCER/AMBASSADOR SEEDING
#8 SALES/REVENUE
#9 REFERRALS/LEADS/MEMBERS
#10 MKTG. SPEND EFFICIENCY/COSTS
47%
33%
27%
26%
25%
21%
17%
17%
#6 THOUGHT LEADERSHIP
#7 CUST. EXPERIENCE/SERVICE BENEFITS
25%
23%
4. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
4
Q: Can you tie a positive return on investment to your participation in digital engagement?
ROI IMPACT OF DIGITAL ENGAGEMENT*
% AGREED
YES, ABSOLUTELY No, BUT GETTING THERE
45%
29%
18%
NO, A CONTINUING
CHALLENGE
9%
DON’T KNOW
*
-‐
based
on
recruitment
criteria,
company
staff
profiled
are
likely
in
more
sophis3cated,
mature
digital
organiza3ons;
results
likely
much
higher
than
in
general
company
set
5. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
5
Q: What are the biggest changes you are currently seeing in the marketplace, media or culture to
change the role or importance of digital culture and engagement in your mind (max. 3 choices)? (23
options provided)
TOP 10 MARKETPLACE DRIVERS SUPPORTING
DIGITAL ENGAGEMENT % RESPONDED TOP 3 CHOICES
#1 INCREASING ROLE
OF WIRELESS/MOBILE
#2 NEED FOR AUTHENTICITY/
TRANSPARENCY
#3 WANING ATTENTION
TO MASS MEDIA
#4 MEDIA FRAGMENTATION/
CLUTTER
#5 CHANGE IN MARKETING
EFFECTIVENESS
#6 RISE OF SOCIAL
NETWORKS
#7 EXPLOSION OF BIG
DATA
#8 IMPROVED
MEASUREMENT TOOLS
#10 INFLUENCE OF THE
NET GENERATION
#9 LOSS OF BUSINESS
TRUST/CREDIBILITY
6. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
6
Q: What forms of digital engagement* and technology use will experience the most significant
growth
in the next few years (max. 3 choices)? (30 options provided)
TOP 10 DIGITAL/TECH GROWTH SEGMENTS
% RESPONDED TOP 3 CHOICES#1 MOBILE
MARKETING
#2 CASHLESS PAYMENTS/
eWALLETS
#3 BIG DATA
ANALYTICS
#4 LOCATION-SPECIFIC
WI-FI/NFC/GPS
#5 CLOUD
COMPUTING
#6 INFLUENCER
MARKETING
#7 EXPERIENTIAL
MARKETING
#8 PREDICTIVE/
FORECAST
ALGORITHMS
#10 SOCIAL NETWORK
MARKETING
#9 CUSTOMER/USER-
GENERATED CONTENT
7. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
7
Q: Which "meta trends" will impact the next 3 years of your business environment? (max. 3
answers)?
(17 options provided)
TOP META TRENDS - #1-2 Ranked
% RESPONDED TOP 3 CHOICES
#1 CUSTOMIZATION (31%)
-WHERE I WANT IT, WHEN I
WANT IT, HOW I WANT IT-
#2 COLLABORATION (29%)
-WORKING TOGETHER TO
SOLVE PROBLEMS, IMPACT
LIVES-
8. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
8
Q: Which "meta trends" will impact the next 3 years of your business environment? (max. 3
answers)?
(17 options provided)
TOP META TRENDS - #3-4 RANKED
% RESPONDED TOP 3 CHOICES
#3 AUTHENTICITY (28%)
-HUNGERING FOR GENUINE,
REALNESS AND TRANSPARENCY
IN RELATIONSHIPS, PRODUCTS
& SERVICES -#4 EXPERIENCE ECONOMY (27%)
-CUSTOMER-CONCENTRICITY IN
EVERYTHING WE DO -
9. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
9
Q: Which "meta trends" will impact the next 3 years of your business environment? (max. 3
answers)?
(17 options provided)
TOP META TRENDS - #5-6 RANKED
% RESPONDED TOP 3 CHOICES
#5 MONETIZATION (23%)
-THE NEED FOR NEW MEDIA AND
TECHNOLOGY TO MAKE MONEY -
#6 CURATION & FILTERING (20%)
-FINDING AND ORGANIZING THE
BEST, MOST RELEVANT
MATERIAL ON THE WEB
10. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
10
Q: Which "meta trends" will impact the next 3 years of your business environment? (max. 3
answers)?
(17 options provided)
TOP META TRENDS - #7-8 RANKED
% RESPONDED TOP 3 CHOICES
#7 EFFICIENCY (21%)
-REAL-TIME, EFFORTLESS AND
DOING MORE WITH LESS -
#8 INNOVATION (19%)
-BLURRING THE LINE BETWEEN
VIRTUAL AND REAL-
11. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
11
Q: Which "meta trends" will impact the next 3 years of your business environment? (max. 3
answers)?
(17 options provided)
TOP META TRENDS - #9-10 RANKED
% RESPONDED TOP 3 CHOICES
#9 PRIVACY (17%)
- THE WAR BETWEEN HOW
MUCH WE DISCLOSE TO OTHERS
AND WHAT THEY DO WITH THAT
-#10 SPEED (17%)
- FASTER, MORE RESPONSIVE
AND MORE PREDICTIVE
OUTCOMES AND SERVICES -
12. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
12
Q: If digital engagement and technology use doesn't accelerate over the next 3-5 years, what will be
the most likely reasons (max. 3 reasons)?: (18 options provided)
TOP 10 DIGITAL ENGAGEMENT COUNTERFORCES/HURDLES
% of Respondents – TOP 3 OBJECTIVES
#1 SOCIAL NETWORKING BURNOUT/OVERLOAD
#2 FAILURE TO MONETIZE NEW MEDIA
#3 PRIVACY CONCERNS
#4 POOR CONTENT
#5 CORPORATE RESISTANCE
#8 CENSORSHIP/PRIVATE INTERNET WORLDS
#9 WORLD ECONOMIC CONDITIONS
#10 NAT. SECURITY/PERS. FREEDOMS
44%
41%
32%
29%
23%
16%
15%
14%
#6 DAMAGING SPAM/FRAUD/BUGS
#7 INTELLECTUAL PROPERTY/LEGAL ISSUES
17%
17%
13. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
13
Q: Which industries will be affected most by advancing technology, collaboration and digital culture
over the next 3-5 years (max. 3 answers)? (26 INDUSTRY options provided)
TOP 10 TECHNOLOGY-AFFECTED INDUSTRIES
HIGHEST RANKED (% RESPONDED TOP 3 CHOICES)
#1 EDUCATION #2 ENTERTAINMENT #3 MEDIA #4 E-COMMERCE #5 HEALTH CARE
#6 RETAIL #7 FINANCE/BANKING #8
TELECOMMUNICATIONS
#10 NOT-FOR-
PROFITS
#9 CONSUMER
GOODS
15. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
15
Q: Who is the most accountable owner for digital engagement within the organization(s)/brands you
deal with?
ENTERPRISE ACCOUNTABILITY FOR DIGITAL
ENGAGEMENT % RESPONSE
MARKETING/
BRAND
50%
16%
10%
COMMUNICATIONS/
PR
EXECUTIVE/
CEO/PRESIDENT
9% 8%
3% 2%
NO SINGULAR
FUNCTION
SPECIAL
DEPARTMENT
DIGITAL/IT
FUNCTION
SALES/BUSINESS
DEVELOPMENT
16. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
16
Q: On the governance of digital engagement tools with your employees, do you have:
GOVERNANCE - % EXISTENCE OF CONDITIONS
IN PLACE*
EMPLOYEE
GUIDELINES/RULES
63% 62%
40%
ABILITY TO ROUTE
SERVICE
QUESTIONS
DIGITAL TRAINING
PROGRAMS
29%
22%
11%
DIGITAL
CRISIS MGMT.
PLAN
ISSUE SCENARIO
ROLEPLAYING
CERTIFICATION
PROGRAM
*
-‐
based
on
recruitment
criteria,
company
staff
profiled
are
likely
in
more
sophis3cated,
mature
digital
organiza3ons;
results
likely
much
lower
in
general
company
set
17. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
17
Q: With your organization/client's company efforts in digital engagement , do you currently track/
measure:
MEASUREMENT – TOP 10 RANKED KEY METRICS -
% TRACKED IN YOUR COMPANY*
FAN/
FOLLOWER
COUNTS
84% 83%
68%
TRAFFIC/
CLICKS
GENERATED
BRAND
CONVERSATIONS
GENERATED
60% 56%
48%
BRAND
ENGAGEMENT
METRICS
CONSUMER
INSIGHTS
GENERATED
USER
CONTENT
GENERATED
*
-‐
based
on
recruitment
criteria,
company
staff
profiled
are
likely
in
more
sophis3cated,
mature
digital
organiza3ons;
results
likely
much
lower
in
general
company
set
POSITIVITY/
QUALITY OF
WORD OF MOUTH
BUSINESS
IMPACT/
ROI
SALES
GENERATED
CUSTOMER
EXPERIENCE
RATINGS
67%
61% 58%
50%
18. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
18
Q: What are the biggest sins of building digital engagement through social media/online
communities/business-customer collaborations (max. 3 answers)?
TOP 10 BIGGEST SINS OF DIGITAL ENGAGEMENT PRACTITIONERS
% OF RESPONDENTS – TOP 3 OBSTACLES
#1 LACK OF CONTENT QUALITY AND FREQUENCY
#2 ABSENCE/SLOWNESS OF LISTENING
#3 LACK OF CUSTOMER FOCUS
#4 LACK OF STRATEGIC FOCUS
#5 POOR COMMUNITY MANAGEMENT
#8 MEASUREMENT ISSUES
#9 LACK OF RESOURCE FOCUS
#10 LACK OF PLANNING
50%
40%
34%
33%
29%
21%
8%
8%
#6 PASSIONLESS COMPANY CULTURE
#7 POOR LANGUAGE & COMMUNICATION TONE
25%
22%
19. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
19
Q: What are the most important attributes for getting noticed, talked about, creating digital word of
mouth and brand advocacy?
TOP 11 FACTORS IN BUILDING AN ENGAGED BRAND ONLINE (#1-6)
% RESPONDED TOP 3 CHOICES
#1 CONVERSATION-
WORTHY IDEA/
CONCEPT
#2 GREAT PRODUCT/
BRAND
#3 CUSTOMER/MEMBER
EXPERIENCE PROVIDED
#4 MEMBERS/CITIZENS/
CUSTOMERS WHO PARTICIPATE
#5 METHOD OF
INTERACTION WITH
AUDIENCE
#6 CULTURE/EMPLOYEES
OF A COMPANY
20. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
20
Q: What are the most important attributes for getting noticed, talked about, creating digital word of
mouth and brand advocacy?
TOP 11 FACTORS IN BUILDING AN ENGAGED BRAND ONLINE (#7-11)
% RESPONDED TOP 3 CHOICES
#7 STRONG WORD OF
MOUTH PROCESS
#8 RESEARCH/ANALYSIS/
LEARNING
#9 CREATIVE/DESIGN
ELEMENTS
#10 TOOLS USED/
PLATFORM BUILT
#11 TRIGGERS/INCENTIVES
FOR REFERRAL
21. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
21
In your opinion, what organizations, brands or products have the best digital engagement, social
media/word of mouth/community building/grassroots or customer-centric onine practices
(aside from those you currently work on)?
TEN NOTEWORTHY & ENGAGED SMALL ORGANIZATIONS
/BRANDS BASED ON NOMINATIONS
DAVID’s TEA HUBSPOT PINKBERRY
INKFRUIT PRANA KOR WATER
VOODOO
DOUGHNUTS
TEAM IN TRAINING
GENERAL
ASSEMBLY
IDEAPAINT
22. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
22
Q: What are the biggest priority (owned, earned, paid or shared) digital platforms for your
organization, is it your....(max. 3 answers):
MOST IMPORTANT DIGITAL PLATFORMS
% RESPONSE – TOP 3 PLATFORMS
#1#2 #3#4 #5#6
#7
#8
#9
CORPORATE
WEBSITE
CORPORATE
BLOG
SOCIAL
NETWORK
PAGESSEARCH
ENGINE
OPTIMIZATION INFLUENCER/
BLOGGER
OUTREACH
CORPORATE
EMAIL /
DATABASE
MOBILE
APPS/
WEBSITE
ONLINE
COMMUNITIES
OF INTEREST CUSTOMER/
PARTNER
COMMUNITIES
23. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
23
Q: What is your impression of the following networks in their importance to your organization ?
(23 social network/social sharing options)
TOP SOCIAL NETWORKS/PLATFORMS –
“MOST ESSENTIAL” RANKED - % AGREED
#2 TWITTER #3 LINKEDIN #4 YOUTUBE
#7 HOOTSUITE /
TWEETDECK
#8 GOOGLE + #9 INSTAGRAM
#5 WORDPRESS
#10 PINTEREST
#1 FACEBOOK
#6 MOBILE APPS
24. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
24
Q: What is your impression of the following networks in their importance to your organization ?
(23 social network/social sharing options)
TOP SOCIAL NETWORKS/PLATFORMS –
“MOST UNDERRATED” RANKED - % AGREED
#2 LINKEDIN #3 YOUTUBE #4 MEETUP/UPCOMING/
EVENTBRITE
#7 PINTEREST #8 INSTAGRAM #9 MOBILE APPS
#5 GOOGLE +
#10
KICKSTARTER
#1 SLIDESHARE
#6 TUMBLR
25. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
25
Q.: What is your impression of the following networks in their importance to your organization ?
(23 social network/social sharing options)
TOP SOCIAL NETWORKS/PLATFORMS – “FASTEST MOVERS
– BULLS & BEARS” RANKED - % AGREED
#2 INSTAGRAM #3 MOBILE APPS #4 GOOGLE +
#2 GROUPON/LIVING
SOCIAL
#3 FLICKR #4 DIGG/REDDIT/
STUMBLE UPON
#5 SLIDESHARE
#5 FOURSQUARE/
YELP
#1 PINTEREST
#1 MYSPACE
26. CONTENT SUCCESS FACTORS
% “MOST IMPORTANT” RESPONSE
CONTENT QUALITY
69%
Q: What's the most important thing in building effective and efficient digital content?
2013
Proprietary
and
Confiden3al
-‐
Wikibrands
CONTENT
INTERACTION
25%
CONTENT VARIETY
4%
CONTENT
QUANTITY
1%
CONTENT COST
1%
27. Using Digital Marketing to be a
Customer-Driven Brand
Dennis O’Malley
CEO & Co-Founder, ReadyPulse
Tweet using #customercontent
28. The Disconnect w/ Social User Content
It s Abundant + Effective…so why isn t it used more
Distributed
Relevance
Location
Permissions
29. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
29
By
2017,
due
to
Internet-‐enabled
price
visibility,
the
digital
customer
experience
will
be
the
key
differen>ator
for
organiza>ons.
Gartner:
CRM
E-‐Commerce
Strategies,
Processes
and
Technologies
Research
Agenda,
2013-‐2014
Published:
10
May
2013
ID:G00250012
Analyst(s):
Gene
Alvarez
31. Nothing
accelerates
a
purchase
decision
faster
than
a
word-‐of-‐
mouth
endorsement
from
a
peer
whose
only
agenda
is
to
help.
But
word-‐of-‐mouth
marke7ng
wasn't
a
technique
digital
marketers
could
opera7onalize
and
scale,
un7l
now.
Gartner
-‐
What's
Next
in
Advocacy
Marke3ng?
Published:
9
May
2013
Analyst(s):
Richard
Fouts
Start
harnessing
the
posi7ve
content
generated
by
your
advocates
in
your
marke>ng
campaigns.
Gartner
-‐
Six
Ways
Digital
Marke3ng
Will
Rock
Your
World
Published:
7
January
2013
Analyst(s):
Richard
Fouts
35. Description
-‐ Brand
ambassador
module
to
manage
the
content
creators.
Gain
complete
customer
ID
across
social
networks
-‐ Ability
to
manage
Ambassadors
-‐ Ambassador
Portal
access
Value
-‐ For
Brand
Manager
-‐ Communicate
directly
with
your
Ambassadors.
-‐ Easily
see
their
social
ac3vity
-‐ For
Ambassadors
-‐ See
where
and
how
their
content
is
being
used
-‐ Get
updates
and
early
info
from
brand
Brand Ambassador Portal
Advocates, Customers, Influencers
36. 2013
Proprietary
and
Confiden3al
-‐
Wikibrands
36
You
can
never
have
too
much
detail
on
a
product
detail
page.
While
some
companies
oGen
fear
that
they
are
overloading
their
shoppers
with
too
much
informa>on
and
that
their
pages
may
be
too
long
or
too
detailed,
consumers
and
the
most
successful
retailers
tell
us
the
opposite:
More
informa>on
always
trumps
less.
Forrester
-‐
Must-‐Have
eCommerce
Features
Road
Map:
The
Retail
eCommerce
Playbook
by
Sucharita
Mulpuru
with
Pac
Freeman
Evans
and
Douglas
Roberge
37. Description
-‐ Hosted
Product
Landing
Page
-‐ Display
Dynamic
Social
Content
Value
-‐ Make
Sta3c
pages
Come
Alive
-‐ No
ecommerce
integra3on
needed
-‐ Drive
conversions
to
commerce
site
Example
heps://projects.invisionapp.com/share/W2DRXC5Z#/screens
Product Merchandising
Social Landing Pages
38. Nielsen s Global Trust in Advertising Report
Surveyed more than 28,000 Internet respondents in 56 countries
38
39. Description
-‐ Mul3media
ability
to
provide
tes3monials
direct
to
web
and
share
on
social
-‐ Capture
email
addresses
Value
-‐ Gain
tes3monials
from
web
-‐ Combine
social
content
with
web
tes3monials
-‐ iFrame
implementa3on
Live Example
hep://www.olympichoeub.com/
Social Testimonials
Share Your Story
40. Description
-‐ Display
effec3ve
Service
Based
Tes3monials
-‐ Tagged
inventory
from
ReadyPulse
plakorm
-‐ Measure
effec3veness,
A/B
test
Value
-‐ Reduce
Cart
Abandonment
-‐ Reduce
Customer
Service
inquiries
Live Example
hep://www.readypulse.com/freetrial
Social Commerce
Shopping Cart Deployment
42. Description
-‐ Curate
best
content
and
advocates
from
owned
social
networks
-‐ Measure
web
traffic
and
conversions
Value
-‐ Social
proof
-‐ Increase
web
traffic
and
conversions
Live Example
hep://www.oneillclothing.com/shop/aven-‐dress
Social Reviews
Curate Social Content
43. Description
-‐ Post
albums
and
products
directly
to
social
networks
-‐ Get
instant
commentary
and
insight
to
popular
products
Value
-‐ Transplant
the
social
buzz
from
Facebook
to
your
product
page
instantly
-‐ Increase
SEO
and
Conversions
Live Example
hep://on.o.me/10xMd0j
New Product Release
Merchandising Info
44. Description
-‐ Merchandising
and
Engagement
Promo3ons
-‐ Facebook,
Pinterest,
Instagram
Value
-‐ Gain
Emails
with
Social
Data
-‐ Gain
Merchandising
Insights
-‐ Gain
Specific
User
Content
to
reuse
-‐ Grow
Fans
and
Engagement
Live Example
heps://www.facebook.com/underarmour/app_270319463105012
Social Promotions
Drive Engagement, Social Data
46. Description
-‐ Display
social
content
on
category
pages
-‐ Curate
based
on
dozens
of
aeributes
-‐ No
manual
modera3on
needed
Value
-‐ Increase
Consumer
Engagement
on
Page
-‐ Drive
web
traffic
and
conversions
Live Example
hep://www.luckyscoot.com/scooter-‐forks-‐s/2.htm
Social Commerce
Category Landing Page
47. Description
-‐ Hos3ng
Landing
Page
-‐ Aggregated,
Curated
Social
Content
-‐ Totally
Configurable
Value
-‐ All
Your
Best
Social
Content
visible
in
one
place
-‐ Drive
conversions
to
brand
or
commerce
sites
Live Example
hep://www.readypulse.com/boards/gopro-‐tes3monial-‐board
Visual Testimonials
Social Brag Board
48. Digital Marketers Escalate Investments to
Support Commerce Experiences
Published: 11 March 2013
Analyst(s): Laura McLellan, Allen Weiner
49. Description
-‐ Large
screen
window
displays
showing
ac3vity
-‐ In
store,
interac3ve
kiosk
Value
-‐ Mobile
check
in s,
broadcast
store
ac3vity
to
social
networks
-‐ Increase
engagement
with
foot
traffic
through
social
–
driving
customer
info
and
sales
In-Store Displays
Social Engagement in Store
50. Description
-‐ Opt-‐In
Content
Creators
-‐ Content
accessible
through
ReadyPulse
plakorm
-‐ API
Integra3on
with
DSPs
Value
-‐ Access
to
large
inventory
of
effec3ve
content
-‐ Content
proven
to
be
engaging
on
social
and
e-‐commerce
Earned Media Ads
Dynamic Access to Content
51. Conclusions
• You have brand advocates. They are your best form of marketing.
• Find the best content creators.
• Find their best content.
• Create campaigns to encourage content creation.
• Show off your customers across channels.
• Increase social engagement, impressions, and conversions.