This document discusses trends in digital engagement and social media. It outlines five emerging trends: 1) Micro-broadcasting of activities across networks, 2) Going local by connecting with people in proximity, 3) Content aggregation into "dashboards", 4) Real-time community through instant interactions, and 5) Social commerce by socializing the entire commerce process from awareness to post-purchase. The document advocates establishing an activation layer across all programs as a foundation for digital engagement and emphasizes the importance of insight-driven, authentic engagement and conversation.