Presentation at the Fall Blog Festival September 2015

1. Dr. Ebba Ossiannilsson
EDEN FELLOW
OPEN EDUCATION EUROPA FELLOW
V President SADE
EADTU Quality Reviewer
Ossiannilsson QOOL Consultancy
How to build your professional network through
blogging
Fall Blog Festival 21 September 2015

2. The Networked Teacher: Making a PLN work for you
Karen Benson
Sophia KhanDr. Ebba Ossiannilsson, Sweden

3. Why Care about Blogging
Blogging Yourself
Follow Bloggers
How to Build Professional Networks
Keep it Going
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6. Do you need a blog?
Because blogging isn’t going anywhere.
More importantly, it’s not something that
should be seen as adding to what you’re
doing—on the contrary, blogging (if done well),
can be the most productive thing you do all day,
and can even take the place of many of your
daily “to-do”s. You might need to step out of
your comfort zone, but trust me—it’s worth it.
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7. You want to start blogging
… and that’s great! So, where do you start? Do
you really need a blog? What topic are you
going to write about? Where are you going to
get ideas? How you are going to get it all done?
• “Blogging is the new poetry of our time!” –
Author Unknown
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8. How Blogging Can Help You Grow
Your Professional Network
Blogging can actually help us accomplish several
core networking strategies. Blogging networking
is a great way to engage your existing contacts,
as well as reach a new audience. Below are six
core networking strategies and how blogging
can help us accomplish each of them.
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9. How to Learn How to Build Your
Professional Network (1)
1. Be Helpful
2. Build a
Reputation
3. Be Visible
4. Meet Lots of
People!
5. Be Intentional
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10. How to Learn How to Build Your
Professional Network (2)
6. Think Long-Term
7. Get Rejected!
8. Listen
9. Ask
10. Follow Up
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11. Six core networking strategies and
how blogging can help us accomplish
each of them.
Offer Value
Build Your Reputation
Be Authentic
Cast a Wide Net
Stay in Touch
Promote your
Network
Ossiannilsson_How to build your professional network through blogging_FBF210915

12. Key Takeaways
• Writing content that’s valuable to your
audience and displays your expertise is an
effective way to build your professional
network.
• Blogging is a great way to stay in touch,
update, and build rapport with your network.
LifeHacker
Ossiannilsson_How to build your professional network through blogging_FBF210915

13. Blogging tips (1)
Never stop learning
Be genuine
Discover your voice
Be interesting
Be original
Provide evidence
Make connections to hot topics
Write consistently
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Image Lifehacker

14. Blogging tips (2)
Read constantly
Create catchy headlines that aren’t misleading
Make your posts accessible
Weave an intricate web of links
Incorporate images and videos
Mind the length of your posts
Take risks
Know your limits
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15. Blogging tips (3)
Use appropriate tags
Promote yourself
Edit your posts
Quality > quantity
Pay attention to feedback
Pay no attention to trolls
Connect with your readers
Connect with other bloggers
Use lists
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17. To get started/to continue
• Focus on Your Passion
• Create a Stockpile of Blog Post Ideas
• Plan Better
• Why You Must Have A Schedule

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21. What’s the point of education if
Google/Bloggers can tell
us anything?
University in your pocket? successoimages/www.shutterstock.com
Ossiannilsson_How to build your professional network through blogging_FBF210915

22. On your way to being a awesome
blogger!
Find your passion, find your rhythm, and share
your most epic stories.
Image Lifehacker
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24. Caring is sharing, sharing is caring
My Footprints
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