Building A Successful Real Estate Blog


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Presentation I put together for First American Title in Portland, OR.

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  • Building A Successful Real Estate Blog

    1. 1. Building A Successful Real Estate Blog
    2. 2. Building A Successful Real Estate Blog So simple… Seriously…
    3. 3. What’s a Blog? Definition : A blog (short for weblog) is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order.
    4. 4. Why have a Blog? <ul><li>Blogging WILL make you better at what you do </li></ul><ul><li>Tremendous learning opportunity </li></ul><ul><li>Promote conversation </li></ul><ul><li>Create transparency in your business </li></ul><ul><li>Connect to clients and potential clients </li></ul><ul><li>Build a sense of community </li></ul><ul><li>Increase web presence </li></ul><ul><li>Show AND tell (expertise, personality) </li></ul>
    5. 5. Will I make a Good Blogger? Can you write? Can you deliver?
    6. 6. <ul><li>Blogging successfully : </li></ul><ul><li>Don’t expect overnight success </li></ul><ul><li>Consistency is key </li></ul><ul><li>Participate on other blogs </li></ul><ul><li>Ask questions </li></ul><ul><li>Have your own opinion </li></ul><ul><li>Tell the truth. Always. You will get called out if you don’t </li></ul><ul><li>Attack the idea, not the person </li></ul><ul><li>Avoid politics, sex, religion </li></ul><ul><li>Going “off topic” is OK, just remember your ultimate purpose. </li></ul><ul><li>Avoid baiting, slander and “blog wars” </li></ul><ul><li>Have FUN! </li></ul>Blogging for Business
    7. 7. How Do I Get Started?
    8. 8. How Do I Get Started?
    9. 9. Steps for Success: Create a Blog Binder
    10. 10. Steps for Success: Write down specific keywords
    11. 11. Steps for Success: Create categories or labels for your posts
    12. 12. Create categories or labels for your posts Steps for Success
    13. 13. Steps for Success: Selecting a domain name
    14. 14. OK, Let’s Do It! Go to Click Here
    15. 15. OK, Let’s Do It!
    16. 16. OK, Let’s Do It!
    17. 17. OK, Let’s Do It!
    18. 18. OK, Let’s Do It!
    19. 19. OK, Let’s Do It!
    20. 20. OK, Let’s Do It!
    21. 21. OK, Let’s Do It!
    22. 22. It Really is THAT Easy Before you know it…
    23. 23. Great, I Have a Blog, Now What? Start creating content
    24. 24. Write an Effective Blog Post in 10 Easy Steps Anatomy of a KILLER blog post <ul><li>Write a Keyword rich title that expresses benefits to the reader </li></ul><ul><li>Open the blog post with a keyword rich and benefit expressing sentence </li></ul><ul><li>Use your keyword or phrases 2-3 times in the post if possible </li></ul><ul><li>Add emphasis by bolding keywords </li></ul><ul><li>5. Link to your previous posts that offer more background info on the topic </li></ul><ul><li>6. Engage readers with a controversial or “How-To” article written in a conversational tone </li></ul><ul><li>7. Use proper formatting – This will be a graded exercise! </li></ul><ul><li>8. Link to other websites that offer more info on your topic only when absolutely necessary </li></ul><ul><li>9. Close each post with a call to action asking/telling readers to subscribe to your newsletter, fill out a contact form, sign up for your home search, etc. </li></ul><ul><li>10. Spell check/grammar check – copy and paste your text into MS word if needed </li></ul>
    25. 25. Formula for a KILLER “About Me” page Your Very First Blog Post: A Little About Me <ul><li>Welcome readers to your blog </li></ul><ul><li>Detail your expertise: list education, credentials and certifications </li></ul><ul><li>Relate that you are like your readers by including personal interests, hobbies, etc. </li></ul><ul><li>Strength in numbers – profile your team (if you have one) </li></ul><ul><li>Show who you are – provide a professional headshot or team picture </li></ul><ul><li>List previous awards if you have received any (don’t go overboard though) </li></ul><ul><li>Confirm authority by including all brokerage info and required industry logos </li></ul><ul><li>Provide all available contact info so readers can easily access (no more fill out this form to contact me) and print the page if needed </li></ul><ul><li>9. Create a link on your blog sidebar to this post for easy access </li></ul>
    26. 26. Other Ideas for Posts
    27. 27. Multimedia Content Video: <ul><li>Broadband adoption rates are up </li></ul><ul><li>Universal video players </li></ul><ul><li>Easy to capture and share </li></ul><ul><li>Embed directly into blogs </li></ul>Slide Shows:
    28. 28. Start Promoting Your Blog Build traffic however you can
    29. 29. Start Promoting Your Blog Build traffic with backlinks <ul><li>Build links between all your social media sites and profiles: (Inman Community, FaceBook, LinkedIn, MyBlogLog, ActiveRain) </li></ul><ul><li>Build links by commenting on other blogs </li></ul><ul><li>List your blog in Wiki’s (editable online encyclopedias) such as: InmanWiki, ZillowWiki, RealEstateWiki, and Wikipedia </li></ul><ul><li>Add backlinks to your blog from online directories such as: DMOZ(free) and Yahoo!($300) </li></ul>
    30. 30. Start Promoting Your Blog Building traffic takes time – You need to invest the time (10-20 minutes) daily to see results. You can’t generate leads with no traffic!
    31. 31. Generate Leads from Your Blog Time Out!
    32. 32. Generate Leads from Your Blog Convert traffic into leads
    33. 33. Generate Leads from Your Blog Examples of a good call to action:
    34. 34. Generate Leads from Your Blog Remember: it’s ALL about:
    35. 35. Spice Things Up a Bit!
    36. 36. Adding Some Spice to Your Layout VS.
    37. 37. Adding Some Spice to Your Layout Embed a Widget!
    38. 38. OK, Let’s Do It!
    39. 39. Build Your Marketing Plan Around Your Blog
    40. 40. Become an Inman News Member Today Membership is FREE!