How To Triple Your Content's Exposure By Working Half As Hard


Published on

We spend a lot of time producing our articles so we want to make sure we get the most bang for our content "buck". Here's how we do it.

Published in: Marketing, Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How To Triple Your Content's Exposure By Working Half As Hard

  1. 1. How to triple your content’s exposure by working half as hard by
  2. 2. Developing ideas for content, researching those ideas, and putting those thoughts together in a coherent article takes us a lot of time. So, we want to make sure we get the most bang for our content marketing “buck”. Here’s how we do it:
  3. 3. 1. We turn our articles to an ebook
  4. 4. We wrote a series of articles of Facebook marketing but the one that gets more traffic by a wide margin is How To Get A Free Ad Coupon. The problem is that once people learn how to get the free coupon they leave the site.
  5. 5. To combat this problem we used the free Wordpress plugin Anthologize to compile all of our posts on Facebook marketing into a Facebook marketing eBook.
  6. 6. Now, when people come to that page they are presented with the opportunity to receive a free Facebook marketing eBook in exchange for their email.
  7. 7. 2. We turn the article into a slideshare presentation
  8. 8. To create the slideshare we break the article down into its main points, creating what amounts to a solid “Cliff’s notes” for the full article.
  9. 9. Having great imagery keeps the slideshare audience engaged. Joining a paid site like is worth the extra money. If you want free images however, check out the creative commons area of
  10. 10. Once we have our bullet points and images ready to go, we compile them into a Keynote or PowerPoint presentation, export the presentation to a pdf, and upload it to slideshare. There are also plenty of people that you can pay to create your presentations for you on sites like
  11. 11. You can learn how to hire a great freelancer for this type of project here. For more on how to create a great slideshare presentation click here.
  12. 12. 3. we convert the slideshare presentation to a youtube video
  13. 13. Youtube is another great place to get free exposure for your content and business. Since we already have the article in presentation format, we can make a youtube video quickly and easily.
  14. 14. Here are the steps to follow: 1. Using the audio app on your smartphone, record the article being read aloud. 2. Trim the slideshare presentation so you have 1 slide for every 30 seconds or so of voice recording.
  15. 15. 3. Add the audio to the Keynote or Powerpoint and record the presentation. 4. If you are using Keynote, simply export the presentation to Quicktime, and upload the file directly to youtube. If you are using powerpoint, then Camtasia.
  16. 16. bonus: add slideshare and youtube video to your article
  17. 17. Not everyone wants to read a long article, so giving them the opportunity to view a more condensed version via our slideshare presentations, or to watch a video on the topic, allows us to grow our audience faster. You can see an example of this in action here. + + + } E x p o s u r e
  18. 18. And Finally...
  19. 19. To learn how to be a more successful entrepreneur visit us at....
  20. 20. (Click The Link Below)