The document provides tips for driving engagement on LinkedIn posts. It recommends writing concise headlines to grab attention, including clear calls to action, using images or rich media which can double engagement rates, posting YouTube videos to encourage sharing and getting 75% higher share rates, engaging with comments but monitoring for inappropriate content, monitoring analytics to see what content and targeting performs best, and providing some exclusive content to generate interest. It also suggests posting 1-2 times daily for maximum reach, using a variety of content types, and tying social posts to key moments in your editorial calendar while remaining flexible.

1. #1: THINK
LIKE A JOURNALIST
Don’t bury the lead. Concise intros
90-150 characters) are more
likely to result in higher
engagement. Customize your headline for the audience
you are targeting and A/B test your copy.

2. #2: ALWAYS INCLUDE
A CLEAR CALL
TO ACTION
When compared to updates
without links, including a link can
drive 2x the engagement.

3. #3: DRIVE ENGAGEMENT
WITH AN IMAGE OR RICH MEDIA
Stand out with an eye-catching image or some
form of rich media. Images can generate 2x
engagement rate

4. #4: POST YOUTUBE
VIDEOS TO
ENCOURAGE SHARING
Links to YouTube videos play directly
in the LinkedIn feed and usually result in a
75% higher share rate.

5. #5: AVOID
HYPERTARGETING
Don’t add so many targeting
filters that you exclude potential
audiences.

6. #6: ENGAGE
WITH MEMBERS
THROUGH COMMENTS
Keep the conversation going.
Monitor discussions and remove inappropriate
comments. Develop a plan for proactively
handling any customer-service issues that may
surface.

7. #7: MONITOR,
ANALYZE AND REFINE
YOUR CONTENT
Track all available analytics. Pay
attention to the audience targeting,
types of content, time of day and
frequency that drive the most
Interactions. A/B test headlines and images.

8. 8
Source: Upworthy Slideshare channel

9. #8: THE EXCLUSIVE
GETS PEOPLE INTERESTED
Members like sneak peaks inside
companies, new products, even office
space. Make sure you give people things
that are a bit special, or exclusive

10. #9: VARIETY IS KEY
TO MAKE PEOPLE HUNGRY FOR
MORE
Post 1-2x daily to maximize organic reach,
and think about sharing a variety of images,
links, video, SlideShare and commercial
messages, as well as relevant topics

11. #10:
Use social to boost key moments in your editorial
calendar, but leave flexibility to respond to relevant
news and trends