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Citizenshift The Power of Social Media
- 1. The Power of Social Media Media in Action Workshop – Montreal March 26, 2010
Editor's Notes
- Stat source: http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx http://www.optimizeyourweb.com/index.php/2010/03/77-of-all-internet-users-read-blogs/ http://comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings http://www.facebook.com/press/info.php?statistics http://popacular.com/gigatweet/ - to see number of tweets, live aprox 10million tweets per day
- Gotoweb2.0 - an index of Web 2.0 tools http://www.go2web20.net/
- Check out this blog post for some of the most basic incentives to dip into social media http://communicationsconversations.blogspot.com/2009/02/social-media-and-not-for-profits_16.html The tools are cheap or relatively inexpensive--key for not-for-profits with little to no communications budget. They're usually easy to set up. Also important for organizations who usually have one do-it-all communicator on staff. And finally--and most importantly--most social media tools can help build stronger communities. Isn't that what not-for-profit organizations are all about?
- Check out this blog post for some of the most basic incentives to dip into social media http://communicationsconversations.blogspot.com/2009/02/social-media-and-not-for-profits_16.html The tools are cheap or relatively inexpensive--key for not-for-profits with little to no communications budget. They're usually easy to set up. Also important for organizations who usually have one do-it-all communicator on staff. And finally--and most importantly--most social media tools can help build stronger communities. Isn't that what not-for-profit organizations are all about?
- But don’t let this process block you from actually doing it !
- http://www.netsquared.org/blog/britt-bravo/net2thinktank-what-needed-facilitate-more-nonprofits-adoption-social-web A major barrier to usage has been the lack of understanding of social media within organizations. Jude made the point that it needs to be cross-department to be effective and to get the right amount of buy-in.