2. - SEVEN -
“High Impact” Content
Development Strategies
for Your Business Blog

3. It’s In Your Worksheet!

4. Scared about BLOGGING?

5. Really Simple Syndication

7. Article
Blog Posts
Landing
Page
Core
Content Group
(White Posts
Paper)
Tweets
Video
Audio

8. Conversions
Sales, offer downloads, etc.
Engagement
Participating and/or listening to conversations
Traffic
Driving traffic to your site, i.e. landing page, hub page AND your office
Branding
Building awareness around your brand/product

9. RESOURCE ENGINE

10. SOCIAL MEDIA

11. 1. CREATE A FOLLOWING
2. INVITE COMMENTS & DIALOG
3. EDUCATE ABOUT ANYTHING
4. MAKE INTRODUCTIONS
5. PRAISE ACCOMPLISHMENTS
6. DEMONSTRATE VALUE

12. CONTENT
IS
KING!

13. RELEVANT
CONTENT
IS
KING!

14. STEP #1
Define your blogging objectives with
these six questions
1. Do you want to drive foot traffic to your
shop or office?
2. Do you want to increase sales or
generate leads?
3. Do you want to attract prospects in an
area outside of your local area? Do you
want to attract clients from overseas?

15. STEP #1:
Define your blogging objectives with
these six questions
4. Do you want to educate prospects and
customers on what you do?
5. Do you want to update your customers
about what’s going on with your
business?
6. Do you want to build a brand?

16. STEP #2:
Use PeopleBrowsr.com to get inside
your Blog Reader’s Head
RESEARCH IS THE KEY
TO CREATING SOLID
CORE CONTENT

17. peoplebrowsr.com

18. STEP #3:
Create a Content Calendar
LIST ALL THE VARIABLES THAT
ARE RELATED TO YOUR
BUSINESS AND BLOG
(Prioritize that list to a top 50 or less)

19. STEP #3:
Create a Content Calendar (Top Variables)
 Date
 Channel
 Content element
 Reader profiles
 Reader events
 Holidays

20. STEP #3:
Create a Content Calendar (Top Variables)
 Seasons
 Hot trends in your industry
 Content creators
 Content workflow step
 Budget

21. STEP #4:
Create Great Content
Is what you wrote original?

22. STEP #4:
Create Great Content
Can you provide practical
advice or relevant research?

23. STEP #4:
Create Great Content
Did you correct any spelling,
grammar or factual errors?

24. STEP #4:
Create Great Content
Is the topic of interest to a
reader or a machine?

25. STEP #4:
Create Great Content
Is the article well edited?

26. STEP #4:
Create Great Content
Does your site have authority?

27. STEP #4:
Create Great Content
Are you providing insightful or
interesting information beyond
the obvious?

28. STEP #4:
Create Great Content
Would YOU bookmark your
own article?

29. STEP #4:
Create Great Content
Is your article cluttered with
call-to-actions, ads or
promotions?

30. STEP #4:
Create Great Content
Would a magazine or journal
print your article?

31. STEP #4:
Create Great Content
Is your article short, weak,
powerless, and useless?

32. STEP #4:
Create Great Content
How much time and attention
did you give to detail?

33. STEP #4:
Create Great Content
Would someone complain if
they saw this article?

34. STEP #5:
Keep Your Content Consistent To
Drive Traffic

35. STEP #6:
Share Great Photos and Videos

36. STEP #6:
Share Great Photos and Videos
MAKE SURE IT IS THE
RIGHT PHOTO OR VIDEO!

37. STEP #7:
Audit Your Content (frequently)
THINK OF YOUR CONTENT AS A
LIVING THING THAT NEEDS
LONG-TERM CARE RATHER
THAN SOMETHING IN A MUSEUM
THAT COLLECTS DUST.

38. STEP #7:
Audit Your Content (frequently)
1. Check Your Links!
2. Still Pointing to Relevant Pages?
3. Is My Content Redundant,
Outdated, or Trivial?
4. If This Article was read TODAY,
would it come off as you
intended?

39. 3 Tips on How to USE A BLOG
to promote your business
1. Have a HAPPY CLIENT write
a “guest blog post” about
their experience with your
company

40. 3 Tips on How to USE A BLOG
to promote your business
2. Include VIDEO CONTENT that
supports a core value of your
business. (You can create this
or find an existing video on
YouTube)

41. 3 Tips on How to USE A BLOG
to promote your business
3. Talk about and PROMOTE
other businesses that either
you or your clients think are
great (and ask for similar
recognition when appropriate)

42. YOUR
BUSINESS
CARD

43. Dan Fowler
New Media Marketing Specialist
danfowler@redriverpro.com
866-595-1889
FOLLOW ME ON:
www.twitter.com/redriverpro
www.facebook.com/redriverpro
www.linkedin.com/in/danfowler
www.ustream.tv/redriverpro