This document provides 9 ways to repurpose and refresh old content to produce new, high-quality content without extensive time or money. It suggests transforming articles into checklists, FAQs, emails, podcasts, PowerPoint presentations, videos, webinars, video scripts, and e-courses. Repurposing content allows consistent production of new material in different formats to engage various audiences.

1. W A Y S T O
R E P U R P O S E
A N D R E F R E S H
O L D C O N T E N T

2. EVERYTHING OLD CAN BE MADE NEW
AGAIN
Repurposing content is one of the best ways to produce high-quality content
consistently without taking up too much time each month or paying a fortune for
writers and bloggers.
READY TO MAKE EVERYTHING NEW ?
Here are 9 ideas that can help you transform an ordinary article or blog post into an
all-new, exciting format.

3. CHECKLISTS
•Readers love checklists
because they make their lives
easier.
•Take how-to articles and
transform them into handy
checklists with foolproof
instructions for your readers.

4. FREQUENTLY ASKED
QUESTIONS (FAQS)
This is another really popular format.
It’s particularly useful for beginners
in your niche or industry, to help
them master the basics.

5. EMAILS
•Don’t reinvent the wheel.
•New people will be coming
and going at your website and
your email marketing list all
the time. Chances are they
won’t see all of your content.
•While Google will penalize
sites with duplicate content,
search engines can’t see your
emails.

6. PODCASTS
•You can create a podcast from your existing content to tap into a whole new
audience online. In most cases, you won’t even have to change a word.
•Record the podcast and upload it to an MP3 sharing site like SoundCloud. Copy and
paste the link to the MP3 onto your article page.
•Now your visitors have two choices as to how they can consume the content. Tell
people about your podcasts and you should soon have regular listeners.

7. POWERPOINT PRESENTATIONS
•It’s easy to turn an article into an interesting PowerPoint presentation. Turn the full
sentences into bullets and add some supporting images, and you have an exciting
deck you can share at SlideShare.net and LinkedIn, and embed into your own website
for your visitors to see.

8. TRANSFORM YOUR
DECKS INTO VIDEOS
•Once you’ve created your
deck, add transitions and
timings to the slides and save
as an MP4 so you can share
on YouTube.
•Embed the video code on
your own website for visitors
to watch.
•Share the video on Facebook
as well.

9. WEBINARS
• Webinars are becoming increasingly
popular online as a way to inform,
educate and entertain.
• A lot of people who might be shy
about appearing in front of the camera
are more than happy to give webinars
behind the screen of their decks.

10. VIDEO SCRIPT
If you want to film a video yourself
rather than use your deck, use your
article as a script of what to say as you
are filming.

11. E-COURSE Think about the most pressing problems a person in
your niche or industry faces. Then put together a
free or paid special report or course based on that
issue.
You can use old blog posts, with each post a
chapter in your report, or a lesson in your ecourse.
Add relevant images, video and audio and you will
be able to transform even the most basic content
into something your subscribers and site visitors
won’t want to miss out on.

12. NEED MORE INFO OR
HELP WITH YOUR
CONTENT MARKETING?

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