1. social media bootcamp
Demetrio P. Maguigad & Marissa Wasseluk
Community Media Workshop
312-369-6400
demetrio@newstips.org -- marissa@newstips.org
Follow on Twitter @dmaguigad & @npcommunicator
http://www.communitymediaworkshop.org
2. Goals for the Bootcamp
• Develop a better sense of what social media is as a
participant rather then a consumer.
• Develop policies and introduce management tactics to help
guide you through your work.
• Develop a plan – identify audiences, objectives, strategies,
tactics and measurement.
• Become better equipped at doing online research to keep up
with the trends.
• Better understand the tools and platforms—not the fads.
15. Social Media Policy
• identifies organization culture & voice
• anticipates audience engagement
• sets guidelines for online engagement
• preventing and responding to crisis
• define what you can and can not control
16. Control Some Control No Control
Website Employees/Staff Competitors
Blog Comments on our Comments on other
blog blogs
Mission
Facebook Page Reviews on other
Brochures sites
Twitter Accounts
Policies Reactions or
Search responses to
… things we services, products or
create in house … things we can brand
participate and have
some influence … things we need to
respond to
21. Wrapping Up
• Social Web and the High School Dance
• Audiences Using Technology & the Web
• Mapping our presence online using Keywords
• Social Media Policy: Taking Control of Online
Communications
• Using Hootsuite to manage Twitter and other
social accounts
22. Homework
• Complete a narrative draft of your social
media policy using the worksheet and your
control notes. Due by Wednesday March 14th
via email.
• Continue following and monitoring the
#smb2012 conversation on twitter. We will be
pointing to resources there
24. social media bootcamp
Demetrio P. Maguigad & Marissa Wasseluk
Community Media Workshop
312-369-6400
demetrio@newstips.org
Follow on Twitter @dmaguigad & @npcommunicator
http://www.communitymediaworkshop.org
Editor's Notes
Introduction Demetrio Maguigad
Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
