People often forget that social media is SOCIAL, So if you find that your social media efforts are NOT working, change your approach to the platforms.Get to know your audience.Talk TO your audience, not AT them. MORE ON THAT LATER
Why nonprofits are a perfect fit for the social aspect of social media
Defining socialHOW? Using Online Communications Tools
Show in real time
Keep these goals in mind, it will help you identify who your audience is, where they are communicating in the social sphere, and how you should frame your messages to talk to them.
charity: water is the first Twitter result when using the search term “nonprofit.” The organization’s focus is clear and so are their tweets, many of which focus on celebrating individual supporters, small donors and partners. Tweets feature a compelling teaser, which links back to their website.
Working break – 20m
How do you get to be as great as your crush? IT TAKES PLANNING!
Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.
Social Media Bootcamp 102-Week 1
Adriana Diaz & Marissa Wasseluk
Community Media Workshop
email@example.com -- firstname.lastname@example.org
Follow on Twitter @npcommunicator
social media bootcamp 102
• Understand WHY social media is important
• Learn to define your own communications
goals and objectives
• Choose which platforms are right for your
Sometimes it’s hard to see
the point of social media
It’s all about developing
meaningful relationships by
engaging audiences through
How we’ll make meaningful
relationships WITH EACH OTHER
• We’ll email you the URL for our closed
Facebook Group – REQUEST TO JOIN!
• We’ll continue conversation on Twitter with
the hashtag #smb13
Social Media Planning
• audience: what are they ready for? where are they?
what level of engagement are they at?
• objectives: what do you want to do to achieve your
goals? what will be accomplished?
• strategies: what is your approach? what is the
• technology, tools & tactics: what are the best tools
to help you get there?
• outcomes & analysis: what will be measured? what
are the indicators of change or success?
Social Media Planning: People
• Develop an analysis of targeted audiences.
• Identify audience use of technology.
• Develop engagement decisions based on
analysis and impact level to define your
Social Media Planning: Objectives
• Establish your objectives & goals.
• Identify what it is you want to do (to conduct
research, to create market buzz, inform and
sell products, provide support to
customers, develop and improve products and
Social Media Planning:
• Identify the process (listening for
research, conversing to create market buzz, rally
key fans, nurture a community, include customers
to improve products)
• Identify what it is you want to change if you are
successful with your objectives--impact.
• Identify how you will measure these changes.
• Learn to adapt to changes in the process.
Social Media Planning: Technology
• Identify the tools needed to
communicate, engage and measure your
• Identify how the tools will be used.
Listening & Monitoring strategy:
Collecting info and insights through conversations
Conversing & Buzz strategy: Building relationships by
creating and participating in conversations--direct
Energizing Supporters strategy: Rallying key
supporters towards an action or cause
Sustainability strategy: Allowing
supporters to help each other
Investing Tools & Time
• Turn your social media plan worksheet into a
narrative or working document. Email that document
to email@example.com by Tuesday, July 30.
• Continue following and monitoring the #smb13
conversation on twitter. Post your own “content
crushes” with your Twitter account.
• Join the Facebook group. Create (at least) one
conversation on the group wall.