Organic search optimization involves using keywords, tags and metadata to help search engines understand content. Content should be organized with categories and sitemaps to help indexing. A content strategy should include consistent, rich content like photos and videos to engage audiences across search categories. Social sharing and linking helps establish relationships and signals relevance to search engines.

1. Search: Organic & Paid

4. Organic Search
• Use appropriate Keywords, Tags, Meta Data
and Descriptions to help Searchbots
understand your content
• Keep your sites and content organized to help
Searchbots index your sites and content.
• Create content consistently and often
• Be social, link and share your content.
Searchbots love seeing sites and content
networked together.

5. Keywords, Tags, Meta Data,
Descriptions
• Always use the best descriptive, appropriate
and relevant tags and keywords to a post or
page
• Add “alternative” titles, tags and descriptions
to photos and other multimedia content
embedded on a page.
• Always write description for metadata tags on
your pages.

7. Keep your sites and content organized
• Plan out your website or blog and consider
the hierarchy of the content to be displayed.
• Ensure the site is easy to navigate for your
users and consider using Categories to
organize content.
• Create two site maps, an interactive and visual
one for your users and an XML based sitemap
to help search engines index your website

9. Create content consistently and often
• Develop a content strategy that is in-line with
your overall strategy to plan your content
development and delivery.
• Include rich content such as photos and
videos that will add value to your content and
ensure results will appear in other popular
search categories (Google Image and Video
search).

10. Create content consistently and often
(continued)
• Create concise, unique and accurate page
titles that are appropriate for your content.
• Keep in mind the audience not just search
engines. Make it easy for them to find and
consume your content.

11. Be social, link and share content
• Share your posts, photos and videos on various social
networks.
• Encourage audiences to link and share your website
and content. If you have established relationships with
bloggers and other creators and conversationalists ask
them to add your site or blog to their blog roll.
• Create out-bound links on your own website or posts
to encourage a mutual link and established relationship
with other sites, especially to site that are relative to
your content, industry or field.