Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
How can NGOs use Social Media for Marketing and for Raising Funds
28 September 2014
Social Media for NGOs
How Communication has
Traditional vs Social Marketing
What is Social Media?
Why should we use?
Who are there?
How can NGOs use Social
Promoting on YouTube
Social Media Strategy
How Communication has evolved?
Spoken word stories
Traditional vs Social Media Marketing…
Reaching out to everyone in the
One way communication channel
Difficult to measure impact
Not very effective
Social Media Marketing
Reaching out to your target
Two way communication channel
Easy to measure ROI
Few interesting statistics of netizens in India
It's estimated as many as 243 million internet users in India. It is a sizeable
number, but still a relatively small proportion of the country's 1.2
Facebook is the most browsed social network 100 Million users. More than
80% of those users access Facebook via their mobile phone.
Total Twitter users in India are 33 Million and from this base 76% of users
access it via their mobile phone.
LinkedIn has 26 Million India users, of the total 300+ Million users.
Out of 70 Million Pinterest users , 5.5 Million are from India.
Social Media is a conversation between…
Why should Organizations be on Social Media?
Increase digital exposure
Enhance company trustworthiness
Increase traffic and search engine ranking
Reduce marketing costs
Your competitors are social
You are not alone!
of small businesses
need help with social media
of the non-profits
need help with social
Social Media has lot of
I actively interact with
my friends on Facebook,
We have lot of free
tools to use, BUT…
Knowing the success
stories are good. BUT…
I have few members on
my NGOs Facebook
I don’t know what to
say on Social Media
I don’t have team to
manage my page
I don’t have time to
spend on Social Media.
Building your campaign
Have a website
Have a blog. Register at blogspot.com or wordpress.com
Create a facebook page
Start a Twitter account
If you have pictures, share it at instagram or flickr.com
Share your videos at YouTube.com
Presentations about your organizations can be uploaded to slideshare.net
Encourage viewers to show
support to your cause and
It is the face of your organization
Talk about your initiatives, activities and
Make easy for users to connect with you
Meet your objectives of Search-Connect-
Keep it simple
Provide various options
Keep the form simple
Allow them to dedicate the
donation to their loved ones
Let donors opt for a recurring
Allow them to donate for a specific
1. BRAC’s donation form
2. Unicef’s donation form
One of the girls in your NGO is suffering from leukemia. For us to save the child,
she should get operated in the next 60 days. We need Rs.10 Lakh for her surgery.
What are the immediate steps you take to raise the fund?
Fundraising on Facebook
Fundraise directly on your Facebook page. The Donate App allows your
fans to make donations without ever leaving your page. All you need is
a PayPal account
Google Ad Grants is the nonprofit edition
of AdWords. Google Ad Grants empowers
nonprofit organizations, through $10,000 per
month in in-kind AdWords™ advertising, to
promote their missions and initiatives on
Google search result pages.
Is your NGO eligible for Google Grants program?
Hold current and valid charity status
Acknowledge and agree to the application’s
required certifications regarding
nondiscrimination and donation receipt and
Have a functioning website with substantial
Be a Government organization
Hospitals and medical s groups
Schools, Childcare centers, Academic
Institutions and universities
To know more, visit: http://www.google.co.in/intl/en/grants/eligibility.html
YouTube for non-profits
The YouTube Nonprofit Program provides extra benefits like branding
capabilities, increased uploading capacity, and call-to-action overlays. Non-profits
can use the call-to-action feature to drive sign-ups, donations, website
traffic, and any other response in which users take action.
Keep in mind….
Be patient, but be enthusiastic
Share everything that you do
But don’t talk just about yourself
Use a lot of pictures and show what you do
Maintain and update your blog regularly
You are running an NGO which works for the welfare of orphan kids. You want to
build a strong brand and let people know about your initiative so that you’ll get
financial and other support.
Keeping the above objectives in mind, you want to create a page on Facebook.
For the next 6 months how do you work towards achieving your goal? Build high
Social Media Strategy
Define your goals
Define your target audience
Where does your target market congregate
Identify the best means to connect to them
Come up with the best possible content format
Create a great Social Media profile
Distribute content and update frequently
Build fan base
Using Social Media, NGOs can…
easily on social
wider range of
with other NGOs
How can you make your presence effective?
Social Media is all about
Identify and reach out to target
As an NGO, your Social Media
activities should aim at creating
awareness, generating interest,
encouraging sharing and enlisting
support and participation for your
The purpose is to first grab attention
and then sustain it through
To have a strong social media presence, no need to
do out-of-the-box things. Just let the world know
how you serve your community everyday.
For any questions/suggestions, please feel
free to reach out to me at:
Contact: +91 98666 10517
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